Hero Zone: Where Social VR Meets Real-World Revenue - 

EXPLORE
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ABOUT

Your insider's guide to location-based XR

One complete directory. Every major supplier. Plus the community context to understand what's right for you.

SAVE TIME

Weeks of research, compressed

Sourcing an LBE-XR attraction the hard way means months of LinkedIn DMs, half-answered emails, trade-show floor laps, and outdated data. The VR Collective puts every active supplier in one place with current specs, footprint, and throughput — so you can see the full landscape in an afternoon instead of a quarter. And when you want the judgement calls, what fits your space, who actually delivers, joining one of our Ask Me Anything sessions saves weeks.
MEET BOB COONEY

Built by someone who's been in your shoes

Co-Founder, The VR Collective
  • ✔ 40 years in location-based entertainment
  • ✔ Launched Virtuality in 1990 — the first commercial LBE-VR product
  • ✔ 1M+ air miles in 11 years evaluating attractions on six continents
  • ✔ Worked alongside Zero Latency, HeroZone, Virtuix, Hologate, and many of the rest
  • ✔ Knows what's shipping now, what's coming next, and what actually earns its footprint
BACKED BY LEXRA

Backed by the location-based XR industry association

The VR Collective is the media and directory arm of LEXRA — 100+ member companies and 500+ community excahnging their experiences, insights and numbers to support the growth of the industry.

WHY OPERATORS USE THE VR COLLECTIVE

Cut through the complexity.
What's different. What matters. What's hype.

Save time and money.
Make decisions faster. Avoid expensive mistakes.

Learn the right questions to ask.
Before you buy. Before you're stuck with the wrong product.

YOUR CONTACTS

Bob Cooney

Co-Founder, The VR Collective

Kylie Savage

Co-Founder, The VR Collective

NEXT STEPS

Looking for a supplier? → Browse the directory

Want to be listed or advertise? → See Work With Us

Ask someone who knows.

Tell us the goal, the space, and the budget. We'll point you at what actually fits your business.

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