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Museums and Science Centers
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Chelsea FC Adds a VR Stadium Tour Experience at Stamford Bridge
August 21st, 2026
Chelsea Football Club will open Mission: Into The Blue, a virtual-reality experience, in summer 2026. It will run at Chelsea…
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Activate Opens Its First German Site With 11 Interactive Game Rooms at Mall of Berlin
August 20th, 2026
Activate opened its first location in Germany on August 17, 2026, inside Mall of Berlin. The venue covers 10,097 square…
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Interstellar Arc Stops Selling Tickets at AREA15 as Felix & Paul Staff Post That the Studio Has Closed
August 20th, 2026
Interstellar Arc stopped selling tickets on August 18, 2026. Felix & Paul Studios employees posted on LinkedIn that the studio…
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Soho Estates Files Plans for LSX, a 50,000 sq ft Immersive Visitor Attraction on Leicester Square
August 19th, 2026
Soho Estates has submitted a planning application to Westminster City Council for LSX, a purpose-built immersive visitor attraction on Leicester…
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Zero Latency’s Jumanji Family VR Attraction Opens December 4, Three Weeks Before Sony’s Christmas Film
August 18th, 2026
Zero Latency will launch Jumanji: The Lost Levels on December 4, 2026 at its free-roam VR venues worldwide. The Melbourne…
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Zero Latency Survey Ranks VR Attractions First With 93% of Consumers
August 16th, 2026
Zero Latency's State of Location-Based VR 2026 puts VR attractions first with 93% of 2,386 consumers, ahead of arcades and…
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Cosm Detroit’s LED Dome Opens September 10 With 19 of Its First 21 Days Programmed
August 15th, 2026
Cosm Detroit opens September 10 at Cadillac Square, and its published calendar programmes 19 of 21 days by mixing live…
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Cosm Cleveland’s LED Dome Venue Tops Out, With Rock Entertainment Group as Operator
August 14th, 2026
Cosm Cleveland topped out in the Gateway District. The 70,229 sq ft venue opens summer 2027, operated by the Cavaliers'…
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Sandbox VR Opens in a Former CVS as Empty Drugstores Enter the Free-Roam VR Real Estate Market
August 13th, 2026
Sandbox VR's Winston-Salem venue took a dead CVS. With Rite Aid gone and CVS and Walgreens shrinking, drugstore real estate…
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Sphere Entertainment’s Q2 2026 Results: Venue Revenue Up 29%, Segment Loss $69.6 Million
August 12th, 2026
Sphere Entertainment Q2 2026 results show venue revenue up 29% to $226.4M and a $69.6M segment operating loss. What the…
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LAI Games’ HYPER GRID, an Unattended Interactive LED Floor, Launches in Four North American Venues
August 11th, 2026
LAI Games has installed the first four North American Hyper Grid units. An interactive LED floor attraction in 270 sq…
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LumiaDome, a Portable Immersive Dome, Tours Wisconsin on Three Rental Terms
August 10th, 2026
LumiaDome's portable immersive dome runs 360-degree projection, spatial audio and lasers for eighty guests, and rents to venues three ways.
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