Hero Zone: Where Social VR Meets Real-World Revenue - 

EXPLORE
Join a Free AMA

We've just launched the Inside VR Podcast

LISTEN HERE>>>
Bob's Insights
Tags
  • All
  • Museums and Science Centers (144)
  • FECs and Arcades (141)
  • Art Music and Culture (85)
  • Travel and Tourism (48)
  • Theme Parks (29)
  • Downloadable Theme Park (12)
  • Cinema and Storytelling (10)
  • Zoos and Aquariums (9)
Universal Studios Japan Goes R-18, and the VR Horror Ceiling Looks Lower Than It Should
  • August 6th, 2026
A lone visitor silhouetted from behind in a dark, peeling corridor of a horror attraction lit by red emergency light
Universal Studios Japan will run Zanzō, also billed as Lights Out: Nightmare Isolation, from September 11 to November 8 as…
Read more...
Secret Cinema Wins Approval for a Permanent Immersive Venue on Greenwich Peninsula
  • August 5th, 2026
Blue-hour exterior of a new glass-fronted theatre building on a regeneration site with construction cranes and a domed arena behind
Greenwich councillors have approved Secret Cinema’s plans for a purpose-built permanent home on Greenwich Peninsula, giving the immersive theatre company…
Read more...
ARVI Puts an Arcade Flagship on Steam, and Venue Exclusivity Gets a Question to Answer
  • August 4th, 2026
A consumer standalone VR headset with a fabric strap resting on a charging dock on a concrete counter in a VR arcade back-of-house
ARVI, whose content library runs in hundreds of VR arcades worldwide, has opened a consumer channel for Dream Hackers. A…
Read more...
KDDI and STYLY Launch LBEC, a 25-Company Consortium Writing the Rules for LBE Content Distribution in Japan
  • August 3rd, 2026
Elevated dusk view of a dense Japanese transit and retail district with lit buildings and a passing commuter train
KDDI and STYLY have launched LBEC, a 25-company consortium writing common guidelines for LBE content distribution, targeting 15 billion yen…
Read more...
Mike Tyson Gets a Seven-Room Immersive Attraction on the Las Vegas Strip
  • August 2nd, 2026
A worn, empty boxing ring in a darkened immersive attraction room lit by a single hard overhead light through blue haze
Caesars Entertainment will open Iron Mike Legacy: The Mike Tyson Immersive Experience at the Flamingo Las Vegas in autumn 2026,…
Read more...
Nazca Capital Buys Control of Madrid Artes Digitales, and Location-Based VR Comes With It
  • August 1st, 2026
Visitors silhouetted inside a vast industrial hall filled with warm 360-degree projection-mapped classical imagery
Spanish private equity firm Nazca Capital has acquired a majority stake in Madrid Artes Digitales, the Madrid company that builds…
Read more...
Octopod’s Titles Move onto Synthesis VR, and the VR Venue Management Platforms Keep Absorbing Content
  • July 31st, 2026
A row of VR headsets charging beside a dashboard screen in a VR arcade back office
Octopod‘s catalog of VR titles is migrating onto Synthesis VR, folding one content library into a venue management platform that…
Read more...
Sony Puts Markerless Motion Tracking Behind a Naruto Attraction at Tokyo Joypolis
  • July 30th, 2026
Dancers tracked by overhead cameras in a dark venue with motion-capture skeleton lines projected on the floor
Sony opened NARUTO Music Dancer at Tokyo Joypolis on July 24 2026 as a permanent attraction that tracks up to…
Read more...
LEXRA Member RH1 Installs the “Awra” VR Attraction at a Five-Star Vietnam Resort
  • July 29th, 2026
Resort guests wearing VR headsets inside a bright pavilion with palm trees and pool blurred behind them
RH1, a LEXRA member, has installed Awra, a virtual reality attraction, at the Alma Resort in Cam Ranh, Vietnam, putting…
Read more...
Immersive Gamebox’s Self-Service Model Rewrites the Immersive Attraction Operating Model
  • July 28th, 2026
A compact self-service projection game unit glowing inside a shopping mall as players touch its interactive walls
Immersive Gamebox has launched a self-service version of its product, a 150-square-foot plug-and-play unit that runs with no dedicated staff,…
Read more...
PICO Names a New Chief as Its Project Swan Mixed Reality Headset Nears Launch
  • July 27th, 2026
A premium mixed reality headset concept photographed in a dark studio with teal accent lighting
PICO, the headset maker owned by ByteDance, has changed its top leadership as it prepares to ship Project Swan, the…
Read more...
Versailles Opens a Location-Based XR Attraction for the 250th Anniversary of the French-American Alliance
  • July 25th, 2026
Visitors wearing XR headsets walk through a gilded palace hall as digital scenes overlay the historic interior
The Palace of Versailles has opened Light of Liberty, a location-based XR attraction that places visitors inside the diplomacy behind…
Read more...

Get Pricing on the Vive Focus Vision Headset

Send your details to Rabbit Hole VR and they'll be in touch to help with pricing.
Where are you located?*

Contact Rabbit Hole VR for your Free Introductory Call

Send your details to Rabbit Hole VR and they'll be in touch with you to arrange a call.
Is this for an existing or new business?*
When do you want to install?*
Where are you located?*

Download The Guide

You can access this guide for free, research reports, and a wealth of knowledge in our online community.
Join the LEXRA association to meet like-minded people.
Join LEXRA

Get extra! in Your Inbox

Curated news, analysis, and market signals for the location-based XR industry.

Read by 8,000+ industry leaders