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Factory International Stages Ian McKellen in Mixed Reality Theatre Play An Ark at £31.50 and £36.50
Empty wooden chairs under soft stage light in a dark arts venue, with a pair of slim mixed reality glasses resting on an audience seat in the foreground
Factory International will stage An Ark, the mixed reality play starring Ian McKellen, at Aviva Studios in Manchester from 27…
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Invelon Buys a Majority of byAR, a Heritage XR Studio Acquisition That Takes It Into Portugal
Projection-mapped images of pottery fragments and a Roman mosaic on the stone walls of an empty heritage museum gallery, with amphora shards in a glass case (AI-generated illustration)
Invelon, the Lleida XR integrator, bought a majority stake in the Portuguese heritage-exhibit studio byAR in September 2026. byAR's chief…
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A Sandbox VR Venue Franchise Owner Bought His Building, Putting Half of $3 Million Investment Into Real Estate
A former drugstore corner building in a small downtown, converted into a VR venue franchise and lit from inside at dusk
Arthur Hengler paid $1.5 million for the former CVS under his Sandbox VR venue franchise in Winston-Salem, half of the…
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Fast Company Names Excurio’s Large-Scale Free-Roam VR System LBXR Pulse a Next Big Thing in Tech
Visitors in VR headsets on an LBXR Pulse large-scale free-roam VR floor, with callouts to four Excurio experiences running in parallel. Image: Excurio / LBXR Pulse
Fast Company named Excurio's LBXR Pulse a 2026 Next Big Things in Tech honoree. The large-scale free-roam VR system runs…
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oasisVRX Expands to a Second VR Entertainment Destination in Princeton, New Jersey
A free-roam VR arena with personal VR stations and motion racing simulators inside a VR entertainment destination
oasisVRX opened a second New Jersey venue at Princeton North Shopping Center on 5 October 2026, with more than 30…
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Motion Capture Supplier Vicon Buys Move AI’s Markerless Tech for £525,000 as Its Owner Calls Location-Based Entertainment Demand Resilient
Optical motion capture cameras with infrared LED rings mounted on a truss above an empty tracking stage (AI-generated image)
Oxford Metrics, owner of motion capture supplier Vicon, bought Move AI's markerless technology for £525,000 the same morning it said…
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Ster-Kinekor Claims an Africa VR Attraction First With a Six-Player Arena Inside Its Tyger Valley Cinema
Players in headsets inside a six-player free-roam VR arena in a cinema complex foyer, an Africa VR attraction
Ster-Kinekor's rebuilt Tyger Valley complex in Cape Town reopened on 9 October 2026 with a free-roam VR arena the chain…
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Hololabs Studio’s Four-Room Atrium Format Amps Up VR Attraction Throughput
Rendering of the first room in Hololabs Studio's Atrium format: two guests in headsets inside a graffiti-covered themed set, with a holographic shark rendered over the physical walls. Image: Hololabs Studio
Hololabs Studio has named its mixed reality attraction format Atrium. Each deployment uses a four-room plan inside an 8 by…
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Sega Teases House of the Dead: Reawakened as a Walk-In VR Attraction for Arcades
A walk-in VR attraction enclosure on an arcade floor, its gothic doorway and windows made of glowing display panels.
Sega Amusements has teased House of the Dead: Reawakened for arcades and family entertainment centers, with the full reveal at…
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Mediapro Opens a Barcelona Venue With a €3M Architecture XR Exhibition Scheduled to Tour
Visitors wearing headsets handle virtual Gaudi structures in the XR Workshop of Gaudi Code, the architecture XR exhibition at Espai Imagina in Barcelona. Image: Espai Imagina
Grup Mediapro has opened Espai Imagina, a 1,200 square metre venue in Barcelona, with Gaudí Code: The Untold Experience. Mediapro…
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Spawnpoint Becomes the Exclusive Home of the Former XIST Free-Roam VR Content Catalogue
A charging rack of generic VR headsets in a darkened free-roam VR arena, with an operator holding a control tablet showing a grid of game tiles
Spawnpoint says it has taken on the eight location-based VR titles formerly distributed through UK platform XIST, becoming their exclusive…
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Miners Landing Built a $25 Mixed Reality Dark Ride Into Unused Space on Pier 57
The entrance to Sasquatch Mountain at Miners Landing on Seattle's Pier 57, with its neon sign and an animatronic Sasquatch by Garner Holt Productions. Image: Sasquatch Mountain / Miners Landing
Miners Landing has run Sasquatch Mountain on Seattle's Pier 57 since 3 April 2026. The Bigfoot hunt uses VR headsets…
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