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  • Museums and Science Centers (144)
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Chelsea FC Adds a VR Stadium Tour Experience at Stamford Bridge
Chelsea's Mission: Into The Blue opens at Stamford Bridge in summer 2026, a VR stadium tour experience built by Bstadium
Chelsea Football Club will open Mission: Into The Blue, a virtual-reality experience, in summer 2026. It will run at Chelsea…
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Activate Opens Its First German Site With 11 Interactive Game Rooms at Mall of Berlin
Activate has opened its first German venue: 11 interactive game rooms at Mall of Berlin, run with EVA and BattleKart fra
Activate opened its first location in Germany on August 17, 2026, inside Mall of Berlin. The venue covers 10,097 square…
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Interstellar Arc Stops Selling Tickets at AREA15 as Felix & Paul Staff Post That the Studio Has Closed
Empty check-in counter and dark ticket display inside a closed futuristic VR attraction lobby
Interstellar Arc stopped selling tickets on August 18, 2026. Felix & Paul Studios employees posted on LinkedIn that the studio…
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Soho Estates Files Plans for LSX, a 50,000 sq ft Immersive Visitor Attraction on Leicester Square
Soho Estates has filed plans with Westminster for LSX, a purpose-built immersive visitor attraction on Leicester Square:
Soho Estates has submitted a planning application to Westminster City Council for LSX, a purpose-built immersive visitor attraction on Leicester…
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Zero Latency’s Jumanji Family VR Attraction Opens December 4, Three Weeks Before Sony’s Christmas Film
A parent and child in a free-roam VR arena reach out with bare hands and no controllers, wearing generic headsets
Zero Latency will launch Jumanji: The Lost Levels on December 4, 2026 at its free-roam VR venues worldwide. The Melbourne…
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Zero Latency Survey Ranks VR Attractions First With 93% of Consumers
Guests bowling in a family entertainment centre while a group in VR headsets walks through a glass-walled free-roam arena behind them
Zero Latency's State of Location-Based VR 2026 puts VR attractions first with 93% of 2,386 consumers, ahead of arcades and…
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Cosm Detroit’s LED Dome Opens September 10 With 19 of Its First 21 Days Programmed
Rows of guests seated in a tiered auditorium, seen in silhouette from behind, facing a vast curved screen filled with a soft blue-white glow, with a server carrying a tray up an aisle between velvet seats.
Cosm Detroit opens September 10 at Cadillac Square, and its published calendar programmes 19 of 21 days by mixing live…
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Cosm Cleveland’s LED Dome Venue Tops Out, With Rock Entertainment Group as Operator
A curved steel dome frame newly erected on top of an unfinished concrete building, with two ironworkers in silhouette guiding a beam lowered from a red tower crane against a golden sunset sky and surrounding office towers.
Cosm Cleveland topped out in the Gateway District. The 70,229 sq ft venue opens summer 2027, operated by the Cavaliers'…
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Sandbox VR Opens in a Former CVS as Empty Drugstores Enter the Free-Roam VR Real Estate Market
A closed single-storey brick retail building on a street corner in low evening sun, its windows and entrance boarded over with plywood and its long sign band left blank, with an abandoned shopping trolley in the empty cracked parking lot.
Sandbox VR's Winston-Salem venue took a dead CVS. With Rite Aid gone and CVS and Walgreens shrinking, drugstore real estate…
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Sphere Entertainment’s Q2 2026 Results: Venue Revenue Up 29%, Segment Loss $69.6 Million
A vast spherical building glowing warm white sits on the horizon beyond an empty cracked parking lot at dusk, with desert mountains, a low city skyline and a single tall light pole in the foreground.
Sphere Entertainment Q2 2026 results show venue revenue up 29% to $226.4M and a $69.6M segment operating loss. What the…
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LAI Games’ HYPER GRID, an Unattended Interactive LED Floor, Launches in Four North American Venues
The HYPER GRID interactive LED floor attraction seen at an angle in a dark venue beside a go-kart track, its floor and wall tiles lit yellow and green, with an unattended self-service kiosk at the front edge.
LAI Games has installed the first four North American Hyper Grid units. An interactive LED floor attraction in 270 sq…
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LumiaDome, a Portable Immersive Dome, Tours Wisconsin on Three Rental Terms
A large white geodesic dome tent glowing violet and amber from inside stands on a gravel lot at dusk, with a line of people in winter coats waiting at its entrance and a dark treeline behind.
LumiaDome's portable immersive dome runs 360-degree projection, spatial audio and lasers for eighty guests, and rents to venues three ways.
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