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WeRiseUp Opens the First Mixed Reality Experience in a Roman Amphitheater, and Ride Manufacturers Are Now Competing for Heritage Sites
A visitor wearing a VR headset stands in an ancient Roman amphitheater at golden hour
WeRiseUp, the PortAventura World and Vekoma venture, opens the first mixed reality experience in Tarragona's Roman amphitheater, reversibly installed on…
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Fantail Games Launches Game Night, a Mixed Reality Party Attraction That Fits in 2m x 3m of Venue Space
A mixed-age group plays a mixed reality party game in a small corner of an entertainment venue, using their hands with no controllers
Fantail Games launches Game Night for LBE, a mixed reality party attraction that runs in 2m x 3m on Quest…
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Xplore Ride Brings Mixed Reality to the NYC Bus Tour
Xplore Ride is running a mixed reality bus tour of New York City. Guests board a bus, put on a…
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Ubisoft Turns Assassin’s Creed Into a City-Scale Walking Tour of Revolutionary Boston and New York
Ubisoft, Revolutionary Spaces, and a set of partners across Boston and New York just launched Echoes of Revolution, an immersive…
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VIVE Arts Backs Yuja Wang Mixed-Reality Experience for UK Premiere at Southbank Centre
The Southbank Centre will present the UK premiere of Playing With Fire: An Immersive Odyssey with Yuja Wang at the…
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KAGAMI+ Brings Ryuichi Sakamoto Back to the Stage in Mixed Reality
Ryuichi Sakamoto, the Oscar-winning composer who passed away in 2023, is returning to audiences this summer in Osaka through a…
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Sony Pictures Just Bought Its Way Into Cosm. Will Ghostbusters Be Next?
Sony Pictures Entertainment is leading a $100 million Series C investment in Cosm, the shared-reality venue operator with sites in…
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Zoocade Wins Best of Austin 2026 Critics Pick
Zoocade, a LEXRA Founding Member, just got named a 2026 Best of Austin Critics Pick by The Austin Chronicle. The…
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When a VR Arcade Studio Builds a Home Game: What DreamVR’s Rifted Skies Says About Knowledge Flow Between LBE and Consumer VR
DreamVR announced its first consumer VR title, The Rifted Skies, at the Summer 2026 VR Games Showcase. Early Access on…
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Interstellar Arc Wins Best Location-Based Entertainment at the Auggie Awards
Interstellar Arc just took home Best Location-Based Entertainment at the 2026 Auggie Awards. For anyone who hasn’t been tracking it,…
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Above the Roar Brings VR to Niagara Falls State Park
Delaware North, one of the world’s largest privately held hospitality and food service companies, has opened Above the Roar, a…
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Sphere Entertainment Hits $400M in Wizard of Oz Ticket Sales and Goes Interactive
Sphere Entertainment just crossed $400 million in ticket sales for The Wizard of Oz at Sphere. That’s one title, one…
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