CoStar is reporting on a new JLL study that should change how operators think about their next lease negotiation. The…

Bob Cooney’s Take – I wrote the original Strategic Guide back when most operators were still standing on the beach…

One game, 70 venues, and a laser-like focus on esports made EVA one of the most successful VR companies on…

VRilliant is a leading name in the world of VR arcade games. They are recognized as one of the world’s…

A University of Florida study reveals that even travelers who value traditional tourism activities enjoy immersive, hyperreality virtual reality, or…

It’s the end of consumer VR as we know it IVR as a consumer technology died this week. It’s been…

What happens when you combine a streaming content platform with a department store? Netflix is the world’s largest paid streaming…

Sandbox VR is a leader in location-based virtual reality entertainment. Their secret? Combining physical retail spaces with digital marketing to…

After IAAPA Barcelona, I was invited to tour PortAventura’s new mixed-reality attractions. I was curious to see how VR was…

Rosemont’s Pearl District has introduced EXP, a massive 26,000-square-foot free roam VR venue that aims to bring history, science, and…

A new research report just dropped called Gen Alpha Saves the Box Office from a market research company called NRG…

This innovative technology enables real-time, dynamic mapping of physical environments into virtual spaces, unlocking new possibilities for immersive VR and…