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EVA Bet Everything on One Game…and Built an Ecosystem
Players in VR headsets on the black-and-white floor of the EVA Paris Est arena, spectators behind the barrier
EVA bet on one game for seven years and built the best example of an ecosystem business in location-based XR:…
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How Big Should a VR Game Library Be? The Choice Overload Research Says Keep It Short
AI-generated illustration: friends at a VR venue counter looking up at a wall of game artwork tiles
Operators ask whether to offer every VR game they can license or a short list they rotate. The choice overload…
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VRilliant Releases Trials of Atlantis on Hero Zone as a 10-to-45-Minute Modular VR Escape Room
Three players in diving suits dodge giant tentacles in the Kraken's Reach trial of Trials of Atlantis, a modular VR escape room on Hero Zone
VRilliant Studios' Trials of Atlantis is a modular VR escape room for Hero Zone. Its five trials run from 10…
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“VR Near Me” Searches Are Up 6X. The Signal Every FEC Should Be Watching.
I gave up on VR market forecasts about five years ago. The reports were wrong, the methodologies were sloppy, and…
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LBE Is Now a Primary Tenant Category in Retail Real Estate
CoStar is reporting on a new JLL study that should change how operators think about their next lease negotiation. The…
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Revisiting the Strategic Guide to Buying VR Attractions: What Holds Up, What Aged, and What I Got Wrong
Bob Cooney’s Take – I wrote the original Strategic Guide back when most operators were still standing on the beach…
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How EVA Raised €35M in the Worst VR Market in a Decade
EVA Paris Est arena - players in VR esports match
One game, 70 venues, and a laser-like focus on esports made EVA one of the most successful VR companies on…
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Why Arcades Pick VRilliant (And Players Come Back)
Plush Rush: Easter Edition gives a new meaning to video game easter eggs
VRilliant is a leading name in the world of VR arcade games. They are recognized as one of the world’s…
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UF Research: VR Wins Over Travelers Who Prefer the Real
Travelers wearing sleek VR headsets explore glowing landscapes blending natural landmarks with futuristic digital elements, evoking excitement and ...
A University of Florida study reveals that even travelers who value traditional tourism activities enjoy immersive, hyperreality virtual reality, or…
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What Meta’s Reality Labs Layoffs REALLY Mean
It’s the end of consumer VR as we know it IVR as a consumer technology died this week. It’s been…
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Netflix Builds A Content Platform for Location-based Entertainment Experiences
What happens when you combine a streaming content platform with a department store? Netflix is the world’s largest paid streaming…
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The Ultimate Guide to Marketing in VR: Insights from Sandbox VR’s CMO
Sandbox VR is a leader in location-based virtual reality entertainment. Their secret? Combining physical retail spaces with digital marketing to…
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