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  • FECs and Arcades (18)
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Will Sony’s Immersive Concept Redefine Location-based Entertainment?
A futuristic gaming environment with LED walls, dynamic lighting, and haptic feedback devices, creating an immersive and thrilling gaming experience.
Will Sony’s Immersive Concept Redefine Location-based Entertainment? Sony Electronics unveiled an ambitious proof of concept video at CES 2025, showcasing…
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Google Flexes Back into Virtual Reality Market
Google announced its new OS for virtual and augmented reality devices, called AndroidXR last week. At the unveiling they demoed…
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How the 3D Muppets Show Can Thrive in Virtual Reality
A colorful theater scene with iconic Muppet characters, 3D glasses on a seat in the foreground, surrounded by whimsical puppetry and animation elem...
Introduction Sad news recently emerged for Disney fans: Disney is shutting down the 3D Muppets Show at Hollywood Studios. This…
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You’re Not in Kansas Anymore
Early forays into large-screen cinema attractions indicate the potential sweet spot for location-based virtual reality investments.  There’s No Place Like…
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Welcome to the Whisperverse
A trend was going around social media platforms last week encouraging people to type the following prompt into ChatGPT: “Based…
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Elevate Your Virtual Reality Experiences
Twenty-five years ago, Joe Pine and Jim Gilmore published The Experience Economy. They recognized that the more one customizes a…
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The Future is Coming Too Fast
At the 50th anniversary SIGGRAPH conference in Denver, I witnessed firsthand how artificial intelligence is advancing at lightning speed. It’s…
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9 Key Factors to Consider Before Starting a VR Arcade Business
With the growing interest in immersive entertainment, many entrepreneurs are exploring opportunities in the VR arcade industry. While the appeal…
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The State of the VR Arcade Industry
I am writing as IAAPA Europe wraps up in Amsterdam. The show was busy, and the floor was packed. Like…
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How Eclipso Changes the Business Model for Cultural Free Roam VR Attractions
Introduction Eclipso is pushing the boundaries of virtual reality with its free roam VR attractions, setting a new standard for…
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Everything Is Awesome
In the last newsletter, I wrote about the challenges and headwinds facing the location-based entertainment industry. There’s plenty to be…
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Your instant gratification will have to wait until next week…
Part 1. Things suck… We were promised the roaring 20s. After the pandemic ended we needed something to look forward…
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