Hero Zone: Where Social VR Meets Real-World Revenue - 

Our Authors

The people behind what's published on The VR Collective. For how stories get made, see our Editorial Standards.

CONTIBUTOR

BOB COONEY

Executive Director LEXRA | Founder of the VR Collective | Author of Real Money from Virtual Reality

Bob Cooney is the executive director of LEXRA, the Location-based Entertainment XR Association, a trade association uniting the operators, creators, suppliers and investors behind location-based XR entertainment worldwide. He founded The VR Collective to connect the industry's community and has tracked its growth since 2015.

Cooney has worked in location-based entertainment since 1991, when he founded and led Laser Storm, a laser-tag company that reached the Inc. 500 and went public. He helped bring Virtuality's early VR centers to venues across the U.S. and joined Global VR's founding executive team behind the VR Vortek arcade game. He later served as VP of marketing and business development at Ecast and as COO of NTN Buzztime. He wrote Real Money from Virtual Reality and founded the VR Arcade and Attraction Summit, now in its eighth year.

Cooney consults on strategy for VR operators and manufacturers across the industry.
CONTIBUTOR

AMY ISAACSON

Staff Writer

Amy Isaacson is the byline for most of the news reporting on this site. Stories under this byline are drafted by a combination of AI language models: JuneAI, ChatGPT-4o and Claude Sonnet, trained on Bob Cooney's editorial work and The VR Collective's knowledge base. Cooney gives the topic, the models produce the story and its cover art, and Cooney reviews every piece for accuracy before it publishes.
CONTIBUTOR

ERIC SCHWARTZMAN

Executive Director LEXRA | Founder of the VR Collective | Author of Real Money from Virtual Reality

An SEO Consultant with offices in Los Angeles and New York, Eric Schwartzman is a digital marketer, entrepreneur, and bestselling author of The Digital Pivot: Secrets of Online Marketing and Social Marketing to the Business Customer.

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