EDITORIAL

Editorial Standards

How The VR Collective reports on the location-based XR industry: who we cover, how stories are made, and how we handle mistakes.

Last reviewed: July 2026

SECTION 1

Who We Cover

The VR Collective covers the location-based XR entertainment industry: the operators, creators, suppliers, and investors building VR, AR, and mixed-reality venues and attractions worldwide. Our News, Insights, and product directory exist for the people who make decisions in this industry.

Venue Operators

Creators & Studios

Hardware Suppliers

Distributors

Investors

Real Estate Companies

SECTION 2

How We Produce Stories

Stories are drafted with AI assistance and reviewed by a human editor before they publish. AI helps us move quickly across a large, technical industry; the editor decides what runs.

ACCURACY REVIEW

Bob Cooney

Executive Director, LEXRA

Bob checks stories for accuracy before release, drawing on decades inside the location-based entertainment industry.

SECTION 3

How We Source

Stories are drafted with AI assistance and reviewed by a human editor before they publish. AI helps us move quickly across a large, technical industry; the editor decides what runs.

Named sources

Every claim in our reporting is attributed to a named source: an operator, executive, investor, or official record. No anonymous quotes stand in for evidence.

Verifiable evidence

Where a source isn't named, the claim is backed by evidence a reader can check: filings, published data, product documentation, or on-the-record materials.

Say so when unclear

When facts are disputed or unclear, we say so plainly instead of guessing. Uncertainty is reported, not smoothed over.

SECTION 4

Corrections & Contact

Spotted an error?

If you spot an error, contact us and we'll review and correct it. The same address reaches us with tips, feedback, or questions about anything we publish.