Introducing

LEXRA - Location-Based Entertainment XR Association

The global voice for Location-Based XR Entertainment

The VR Collective is evolving into a membership-driven association championing standards, advocacy and community for operators, suppliers and creatives.

Supported by Our Founding Board

Interested in Becoming a Board Member?

What operators say about us

"It's fabulous... save me time, energy and money..."

Colin Nevin

CEO - Tickety-boo FEC - UK

Would rather learn from the best than half-ass it myself.

HUGH CORCORAN

Wild Blue Ropes Adventure Course

This has been brilliant. I love everything you've told us.

MATT THOMPSON

COO - Back to Space

Amazing! Awesome! Thank you so much.

TEHSEEN BAWEJA

VR Arcade - Pakistan

The dedicated news service for location-based VR/AR attractions

Insta VR Debuts at Amusement Expo: What to Expect

Amy Isaacson March 8, 2026

Introduction InstaVR Arena is set to make a significant impact on the virtual reality amusement sector by offering a revolutionary self-service free-roam VR attraction. Developed by DIVR Labs, InstaVR Arena…

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Pico’s Project Swan Headset Tease: Here’s What We Know

Amy Isaacson March 8, 2026

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Traditional Glassmaking, Now in VR: New Museum

Amy Isaacson March 8, 2026

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Muppet*Vision 3D Lives Again—Now on Apple Vision Pro

Amy Isaacson March 8, 2026

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Keswick Museum’s VR Lake District Exhibit: Outside In

Amy Isaacson March 8, 2026

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EXPLORE PRODUCT DIRECTORY

vrCAVE VR Escape Rooms

Content Platforms

Hero Zone

Content Platforms, IAAPA

Zero Latency

Content Platforms, IAAPA

Virtual Rabbids: The Big Ride

IAAPA, Simulators and Coasters

Godzilla Kaiju Wars VR

IAAPA, Simulators and Coasters