extra! the newsletter for operators and immersive venue owners - 

Find the Right VR/AR Attraction for Your Venue

The VR Collective helps operators, venue owners, and immersive entertainment buyers discover, compare, and evaluate location-based VR attractions, content platforms, and suppliers.
Backed by expert insight, industry news, and real-world operator perspective.

What you can do here

Browse VR/AR Attractions

Explore free-roam, room-scale, simulator, headset-free, and platform options.

Stay Ahead of the Market

Get curated news and analysis on location-based XR.
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Learn From Experts

Join live sessions and tap decades of operator-side insight.
Join a Free AMA

Connect With the Industry

The VR Collective is now part of LEXRA, the association for location-based XR.
Discover LEXRA

Helping Buyers Save Time, Avoid Mistakes, and Move Faster

From first-time VR buyers to experienced operators, VRC helps teams cut through the noise and make more confident decisions.

"It's fabulous... save me time, energy and money..."

Colin Nevin

CEO - Tickety-boo FEC - UK
Would rather learn from the best than half-ass it myself.
HUGH CORCORAN
Wild Blue Ropes Adventure Course
This has been brilliant. I love everything you've told us.
MATT THOMPSON
COO - Back to Space
Amazing! Awesome! Thank you so much.

TEHSEEN BAWEJA
VR Arcade - Pakistan

Not sure where to start with VR/AR?

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Compare VR attraction categories

Browse solutions by format, footprint, business model, and experience type — from free-roam arenas and escape rooms to simulators, arcade cabinets, and content platforms.

 

The VR Collective is now part of

The global voice for Location-Based XR Entertainment

The VR Collective is now part of LEXRA, while continuing to help operators discover, evaluate, and compare location-based XR solutions.

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Contact Rabbit Hole VR for your Free Introductory Call

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Download The Guide

You can access this guide for free, research reports, and a wealth of knowledge in our online community.
Join the LEXRA association to meet like-minded people.

Unlock VR’s Best-Kept Secrets

Read by 8,000+ industry leaders