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VR in Location-Based Entertainment: A Deep Dive into the VR Revolution

Welcome to the inaugural episode of our series dedicated to uncovering the multifaceted world of Virtual Reality (VR). In “VR in Location-Based Entertainment: A Deep Dive into the VR Revolution”, we aim to provide listeners with an in-depth understanding of how VR is reshaping various industries, from healthcare and defense to entertainment. This episode is a gateway for enthusiasts and professionals alike to discover how cutting-edge VR technology is being applied in real-world scenarios.

Episode Details:

Join our host, Bob Cooney, a prominent LBVR (Location-Based Virtual Reality) entrepreneur, as he leads an engaging discussion with a diverse panel of experts in the field. Featuring innovators from VRsenal, The Family Entertainment Group, Creative Works, and Lucky Strike, this episode promises a rich exchange of ideas and experiences. The panelists, all pioneers in their respective areas, will explore the practical aspects of VR in location-based settings, shedding light on both the triumphs and challenges they encounter. They’ll discuss how VR is making waves in various sectors and what this means for the future of technology and industry.

What You’ll Learn:

  • The intricacies of transitioning end-users from traditional 2D interfaces to immersive VR environments.
  • Key developments needed to bring VR into the mainstream consumer market.
  • A detailed analysis of attended versus unattended VR experiences, including their advantages, drawbacks, and impact on user engagement.
  • Economic insights into the VR industry, focusing on why some VR attractions succeed financially while others do not.

This episode is not just a conversation; it’s a journey into the heart of VR technology and its practical applications. Whether you’re a tech enthusiast, industry professional, or just curious about the future of VR, this episode offers valuable insights and foresights into the evolving world of virtual reality.

Bob Cooney

Position: Virtual Reality Speaker, Author, Futurist, Entrepreneur


Profile: Bob Cooney, an esteemed Inc. 500 CEO, has been at the forefront of VR innovation for over 25 years. He has successfully launched nine startups, leading to multiple exits and a triumphant NASDAQ IPO. As a seasoned VR speaker and author, Bob shares his extensive knowledge and experience in VR, educating creatives, suppliers, and operators globally.

Website: bobcooney.com


Armando Lanuti

Position: President and Owner of Creative Works


Profile: Armando Lanuti leads Creative Works, an award-winning company specializing in designing, fabricating, installing, and operating immersive amusement experiences. With over two decades of expertise, Creative Works has been a pivotal force in shaping entertainment venues worldwide.

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Website: thewoweffect.com


Ben Davenport

Position: CEO of VRsenal


Profile: Ben Davenport heads VRsenal, renowned for designing cutting-edge, fully automated, and unattended VR games and experiences. VRsenal’s flagship product, the Monolith, boasts a compact 7.25 square foot area, featuring armored, commercial-grade HTC headsets, VR-ready PC hardware, and Zombieland: Headshot Fever Arcade.

Website: vrsenal.com


George Smith

Position: President & CEO of Family Entertainment Group


Profile: George Smith, with over three decades in the entertainment and amusement industry, is an expert in consulting, operations, and business development for top-tier amusement parks, resorts, and family entertainment centers.

Website: fegllc.com


Jim Bennington

Position: Vice President of Games & Entertainment at Lucky Strike Entertainment


Profile: Embodying the spirit of Walt Disney’s quote, “Most of my life I have done what I wanted to do. I have had fun on the job,” Jim Bennington has dedicated his career to creating engaging and enjoyable entertainment experiences.

Website: luckystrikeent.com

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