350+ free-roam venues with happy operators!
350+ free-roam venues with happy operators!
Ducati is leading the way in innovation, changing how people engage with motorcycle culture. The brand is embracing immersive experiences powered by virtual reality (VR) technology.
Through this initiative, Ducati combines cutting-edge technology with rich storytelling. Visitors will not only witness the legacy of Ducati but also experience it in a completely new dimension.
As part of this VR revolution, Ducati is exploring partnerships with popular VR racing games like Moto GP VR, which offers an officially licensed VR simulator that allows players to control a powerful MotoGP™ motorcycle and compete against legendary riders on authentic tracks. Another game that aligns with this immersive experience is Asphalt 9 Legends, a virtual reality racing simulator that takes high-speed racing to new heights with stunning visuals and motion-based gameplay.
This revolution isn’t just about bikes; it’s about transforming how we engage with motorcycle culture.
The Speed of Innovation project is an exciting collaboration between Ducati Corse, TIM, and Qualcomm Technologies. Together, we aim to transform the motorcycle experience using cutting-edge technology. Our main goals are:
A key aspect of this initiative is the use of 5G technologies. Here’s why 5G is so important:
As visitors immerse themselves in the VR experiences, they will discover insights into Ducati’s world that were previously out of reach. This initiative not only pays tribute to Ducati’s history but also propels it into the future. By harnessing these technologies, Ducati aims to attract a new generation of enthusiasts while enriching the experience for long-time fans.
The Ducati Museum is a tribute to the brand’s rich history, showcasing its evolution in motorcycle design and performance. Inside, fans can find more than just displays; they can feel the spirit of Ducati.
Two innovative virtual reality experiences are transforming how visitors connect with this legacy:
Experience the excitement of race day like never before with our immersive MotoGP simulation. Put on our special VR visors and step into the shoes of a team member in the Ducati Lenovo Team box. With a stunning 360° view, you’ll feel as if you’re right there in the heart of the action.
Guided by expert Ducati instructors, you’ll have front-row access to all the behind-the-scenes moments that make MotoGP so thrilling. And with video quality reaching up to an incredible 8K resolution, every detail will come to life before your eyes.
Get ready to embark on an extraordinary journey through time as we unveil the secrets behind one of Ducati’s most legendary motorcycles – the Ducati 916 model. Our interactive VR experience allows you to explore an extensive collection of images and historical documents at your own pace.
Delve deep into the stories that shaped this iconic bike and discover the design and engineering brilliance that set it apart from its competitors. Whether you’re a lifelong fan or new to the world of motorcycles, this exploration promises to enhance your appreciation for all things Ducati.
These experiences not only entertain but also enlighten. They bridge the gap between past achievements and future breakthroughs, guaranteeing that every visit to the Ducati Museum leaves a lasting impression.
Extended reality (XR) technologies are changing how Ducati interacts with its audience. Augmented reality (AR) and mixed reality (MR) are crucial in modernizing cultural and historical insights at the Ducati Museum. These advanced digital applications connect the past and present, giving visitors a chance to experience Ducati’s rich heritage in new ways.
AR enhances physical exhibits by overlaying digital information. Visitors can scan displays for detailed insights into models, racing history, and design evolution.
MR combines real-world environments with virtual elements. This allows for interactive experiences that deepen understanding of Ducati’s technological advancements and racing legacy.
Accessibility is a key feature of these innovations. Historical content becomes available remotely, allowing motorcycle enthusiasts worldwide to engage with Ducati’s legacy from anywhere.
Industry experts highlight the significance of this integration:
“Innovative technology enhances cultural heritage promotion,” says Elio Schiavo, Chief Enterprise and Innovative Solutions Officer at TIM.
Ducati’s commitment to The Speed of Innovation project exemplifies this approach. By using advanced digital applications, they improve visitor experiences while promoting a deeper connection to motorcycle culture.
Ducati’s commitment to innovation is propelled by visionary leaders.
Elio Schiavo plays a pivotal role in integrating technology within sports. His focus on immersive experiences is reshaping how enthusiasts engage with the Ducati brand. Schiavo emphasizes the importance of leveraging advanced solutions, including 5G, to create experiences that transcend traditional boundaries.
Patricia Cianetti, the Marketing & Communications Director, underscores innovation as a core value for Ducati. She articulates that this ethos drives every aspect of the company’s operations. Cianetti highlights the partnership with TIM Enterprise as an extension of Ducati’s mission to deliver sophisticated and unforgettable experiences, drawing fans closer to the heritage and thrill of motorcycle racing.
Dino Flore, VP of Technology at Qualcomm Europe, provides insights into utilizing Snapdragon XR platforms. He articulates how these technologies elevate visitor experiences at the Ducati Museum. Flore’s vision aligns with Ducati’s strategy to blend history and state-of-the-art technology seamlessly.
These key figures collectively push boundaries, ensuring Ducati remains at the forefront of technological integration in motorsports and beyond.
Virtual reality (VR) serves as a powerful bridge, connecting the rich history of Ducati motorcycles with future innovations. This technology enables enthusiasts to go beyond time, personally experiencing significant moments in Ducati’s legacy.
The immersive VR experiences at the Ducati Museum enable visitors to explore pivotal events and milestones. Imagine stepping into the Ducati Lenovo Team box during a MotoGP race, feeling the adrenaline that has fueled decades of racing history.
The second VR experience delves into the legendary Ducati 916 model. Users interact with an extensive collection of images and historical documents. This not only enhances understanding but also deepens appreciation for the craftsmanship behind these machines.
Immersive technology reshapes how visitors engage with the history of Ducati motorcycles. It transforms passive observation into active participation. This interactive approach ignites passion among Ducatisti, allowing them to connect emotionally with their favorite brands while embracing cutting-edge advancements in sports tech. As Ducati continues to innovate, they redefine what it means to experience motorcycle history in a modern context.
Ducati’s Speed of Innovation project is not just about technology. It’s a way to make the Ducati Museum more attractive to tourists. By using immersive VR experiences, Ducati connects with motorcycle enthusiasts on an emotional level. These experiences offer one-of-a-kind interactions that leave a lasting impression, resulting in more people visiting the museum.
Immersive experiences grab people’s attention. Visitors can virtually step into the Ducati Lenovo Team box or explore the iconic Ducati 916 model. This level of engagement transforms passive observation into active participation.
Exhibiting history through advanced digital applications allows visitors to connect with Ducati’s legacy in ways previously unimaginable. Historical insights become vivid narratives rather than static displays.
The positive impact goes beyond the museum itself. When more people visit, local businesses also benefit:
These immersive initiatives are changing how we experience cultural heritage. They ensure that both dedicated fans and casual visitors leave with a greater understanding and appreciation for Ducati’s rich history and promising future.
The future looks bright for immersive technology. Ducati’s Speed of Innovation is just the beginning. Here’s what we can expect:
The gaming industry is perfect for immersive experiences. Imagine integrating Ducati’s VR elements into popular racing games, allowing fans to ride their favorite models virtually.
Live events can use VR to enhance fan engagement. Spectators could experience races from unique perspectives, feeling the adrenaline rush without leaving their homes.
Immersive experiences in educational settings can teach motorcycle maintenance or history through interactive simulations.
Virtual tours could extend beyond the Ducati Museum, offering insights into the entire motorcycle culture globally. Think of interactive exhibits in other museums worldwide.
Ducati wants to be a leader in these developments by using advanced technologies like 5G and virtual reality. As they push the limits of what’s possible, this revolution is expected to impact various industries beyond motorsports. Immersive technology is at the forefront, ready to redefine how we engage with our interests.
