Save the Date: VR Arcade & Attraction Summit March 2025
Europa-Park is set to enhance its offerings with an exciting new addition to its 2024 expansion: the Alpine Express “Enzian” VR coaster. This new ride promises to take guests on a breathtaking journey through the Austrian mountains, offering a unique blend of high-speed thrills and immersive virtual reality experiences.
The Alpine Express “Enzian” transports riders through the picturesque Austrian landscape, where they rush past towering rock formations and thunderous waterfalls. As they fly through the Magical Valley of Diamonds, guests are captivated by the stunning virtual environment that combines the beauty of nature with the excitement of a roller coaster.
This new VR coaster exemplifies Europa-Park’s cutting-edge approach to enhancing visitor experiences. By integrating VR technology, the park can offer a more immersive and interactive adventure, making the ride not just about physical thrills but also visual and sensory engagement.
Europa-Park is owned by the Mack family, who helped start the VR Coaster company. During the height of VR hype in 2018, more than 100 roller coasters featured VR around the world. However, reliability and operation friction have reduced that number by more than half, at last count.
Alpine Express “Enzian” showcases how VR can be effectively utilized in amusement park attractions to create memorable and dynamic experiences without building mega-expensive rides. It highlights the growing trend of incorporating advanced technology to elevate traditional rides and provide guests with a fresh and exciting perspective.
To learn more about this innovative addition and Europa-Park’s 2024 expansion, visit InPark Magazine.