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FanPort: Revolutionizing Brand Engagement with VR

Image: People experiencing FanPort's immersive experience.

Hey VR enthusiasts and brand innovators! There’s exciting news in the world of virtual reality and brand experiences. Draw & Code and 302 Interactive have teamed up to launch FanPort, a new platform that offers customized VR brand experiences. This initiative aims to enhance fan engagement through immersive technology, creating unique and memorable interactions between brands and their audiences. Let’s dive into what makes FanPort a game-changer in the realm of VR marketing.

What is FanPort?

FanPort is a collaborative platform designed to deliver bespoke VR experiences that cater to the specific needs and identities of different brands. By leveraging the latest in VR technology, FanPort allows brands to create engaging, immersive environments that captivate and entertain their target audiences. This platform is particularly geared towards enhancing fan experiences at events, product launches, and promotional activities.

Key Features of FanPort

  • Customized VR Experiences: FanPort offers tailored VR experiences that align with a brand’s identity and marketing goals. Whether it’s a virtual tour, an interactive product demo, or a gamified brand experience, FanPort ensures that each interaction is unique and impactful.
  • Immersive Technology: Utilizing advanced VR technology, FanPort provides high-quality, immersive environments that engage all the senses. This not only makes the experiences more memorable but also deepens the emotional connection between the brand and its audience.
  • Interactive Elements: FanPort includes various interactive features that encourage active participation from users. This can range from simple gestures to complex interactions, making the experiences more engaging and fun.
  • Scalable Solutions: Designed to be scalable, FanPort can accommodate small intimate gatherings as well as large-scale events. This flexibility ensures that brands can reach their audiences effectively, regardless of the event size.

FanPort is a customizable system for Location-Based Entertainment (LBE) venues to breathe new life into existing venues by creating experiences for attracting and retaining patrons. The FanPort platform provides the portable and modular infrastructure for branded extended reality experiences within sports venues, museums, retail centers, themed attractions, and more.

FanPort combines a large LED screen or video-mapped display with AR glasses to allow holographic content to travel through portals into a shared physical experience space for four or more people. Similar to the Mario Kart rides at Universal Studios Japan and Hollywood parks, the mixed reality FanPort platform allows audiences to see the real world around them while interacting with incredible 3D scenes.


FanPort is set to revolutionize how brands interact with their audiences by providing customized VR experiences that are immersive, interactive, and impactful. Whether you’re a marketer looking to enhance your brand’s engagement or a fan eager for new ways to connect with your favorite brands, FanPort offers an exciting glimpse into the future of brand experiences.

For more details, check out the full story on Morningstar.

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