Introduction

Florida International University (FIU) and the Dolan Family Foundation have launched a new program called D.R.E.A.M.S. This program aims to revolutionize the world of location-based entertainment (LBE) and is led by industry expert Travis Cloyd.

The D.R.E.A.M.S. program has several key features:

• It focuses on immersive learning in various aspects of LBE.
• It encourages collaboration between industry professionals and academics to ensure that research is applied in practical ways.
• It provides access to global leaders in immersive media, gaming, and themed entertainment.

The partnership between FIU and the Dolan Family Foundation demonstrates a shared commitment to preparing students for successful careers in this rapidly evolving field.

Understanding Location-Based Entertainment (LBE)

Location-Based Entertainment (LBE) refers to interactive experiences that immerse participants within a physical space, creating memorable moments through engagement and storytelling. The scope of LBE extends across various sectors including:

• Theme Parks: Attractions like Disney World and Universal Studios blend rides with immersive narratives, drawing guests into fantastical worlds.
• Theaters: Interactive performances where audiences may influence the storyline or participate directly, enhancing emotional connections.
• Museums: Exhibits utilizing technology to provide enriched storytelling, often featuring AR elements that allow visitors to experience artifacts in new ways.

Current trends within the LBE industry highlight a shift towards integrating advanced technologies. The market is projected to exceed $20 billion by 2032, driven by a growing demand for interactive entertainment. Key factors influencing this growth include:

1. Increased consumer interest in personalized experiences
2. Expansion of mobile apps and platforms that facilitate interactive engagement
3. Development of multi-sensory environments that enhance immersion

Emerging technologies play a pivotal role in shaping the future of LBE:

• Augmented Reality (AR) enhances physical environments with digital overlays, allowing users to interact seamlessly with both real and virtual elements.
• Virtual Reality (VR) transports users into entirely different worlds, offering unparalleled levels of engagement through 360-degree storytelling.
• Artificial Intelligence (AI) analyzes user preferences and behavior, creating tailored experiences that resonate deeply with individual visitors.

The intersection of these technologies fosters an evolving landscape within the LBE industry, where creativity meets technical innovation. As Travis Cloyd leads initiatives like the D.R.E.A.M.S. program at FIU, educational frameworks will prepare students to navigate and contribute to this dynamic field, ensuring they are equipped for future opportunities in immersive entertainment.

The Educational Framework of D.R.E.A.M.S.

The D.R.E.A.M.S. program is housed within FIU’s Global Strategic Communication program, designed to equip students with essential skills for the rapidly growing location-based entertainment (LBE) industry. This innovative educational framework emphasizes a blend of theory and practical application through a cutting-edge curriculum.

Key features of the program include:

• Diverse Course Offerings: Students can choose from courses such as immersive media production, digital storytelling, and experience design. Each course is tailored to provide relevant knowledge and skills directly applicable to careers in LBE.
• Hands-On Learning Opportunities: The program prioritizes experiential learning, allowing students to engage in real-world projects. Internships with leading themed entertainment companies enable students to gain invaluable industry insights and professional connections.
• Collaborative Projects: Students often collaborate with peers on projects that simulate actual LBE scenarios, fostering teamwork and problem-solving skills vital for success in the field.

This educational structure ensures that graduates are not only knowledgeable but also ready to tackle the challenges of the evolving LBE landscape.

Industry Partnerships and Career Readiness

The D.R.E.A.M.S. program at FIU emphasizes industry partnerships to enhance students’ career readiness. Collaborations with themed entertainment companies create valuable opportunities for students, enabling them to:

• Engage in hands-on projects that mirror real-world scenarios.
• Secure internships that provide practical experience in immersive media and experience design.

This approach ensures that students are not only equipped with theoretical knowledge but also the skills needed to thrive in the competitive field of location-based entertainment (LBE). The partnership with the Dolan Family Foundation strengthens these initiatives, allowing for a robust curriculum that aligns closely with industry needs.

Students have access to influential leaders and cutting-edge practices within LBE, ensuring they are prepared for careers in a rapidly evolving market. As the industry transforms, FIU’s D.R.E.A.M.S. program positions graduates for success by fostering connections that bridge education with professional pathways.

Spotlight on Travis Cloyd: From Laser Tag to Leading D.R.E.A.M.S.

Travis Cloyd’s journey is a testament to passion and expertise in the immersive entertainment field. His early fascination with laser tag ignited a lifelong interest in interactive experiences. This enthusiasm propelled him into the world of virtual reality (VR), where he has made significant strides as a filmmaker and content creator.

In a LinkedIn thread with VR Collective founder Bob Cooney, one of the early pioneers of laser tag and founder of Laser Storm, Travis disclosed:

Do you know how many times I used to play with your product back in my heyday? Thank you for those memories. That was my thing. I would play laser tag for my birthday parties to prove to the cool kids I was bad-ass. I think I set some records.

Key highlights of his background and expertise include:

• VR Filmmaking: Cloyd has pioneered various VR projects, notably films like The Humanity Bureau featuring Nicolas Cage and Speed Kills with John Travolta. His work has garnered multiple awards, including Best VR Feature Film at Cinequest.
• Immersive Content Creation: He emphasizes storytelling within 360 environments, recognizing the unique opportunities VR offers for audience engagement. Each project allows him to explore innovative narrative techniques that challenge traditional filmmaking norms.

As the leader of the D.R.E.A.M.S. program at FIU, Cloyd combines his rich experience with educational initiatives to prepare students for exciting careers in location-based entertainment. His vision bridges academic knowledge and real-world applications, fostering new talent in this rapidly evolving industry.

The Innovative Curriculum: Nurturing Creativity in Immersive Media

The D.R.E.A.M.S. program at FIU offers a robust curriculum designed to cultivate creativity in immersive media. This educational framework focuses on two key areas:

1. Digital Storytelling Techniques

Students learn how to craft narratives that engage audiences beyond traditional formats. Through various mediums, they explore interactive storytelling methods, enhancing their ability to connect with viewers emotionally and intellectually.

2. Experience Design Principles

The curriculum emphasizes designing immersive experiences that captivate and inform. Students examine user interactions within digital environments, ensuring they create compelling journeys for participants.

Participants are encouraged to experiment with innovative formats such as:

• Virtual reality (VR) environments
• Augmented reality (AR) applications
• Interactive installations

Through project-based learning, students collaborate on real-world assignments with industry partners. This hands-on approach allows them to apply theoretical knowledge while fostering critical thinking and creativity. By merging academic concepts with practical application, the D.R.E.A.M.S. program prepares students to become leaders in the evolving landscape of location-based entertainment and immersive media.

Challenges in Transitioning to Immersive Media: Insights from Travis Cloyd

Transitioning from traditional film to VR storytelling presents unique challenges for filmmakers. The shift requires a fundamental rethinking of narrative structure and audience engagement. Unlike conventional cinema, VR immerses the viewer in a 360-degree environment, demanding a different approach to story development.

Key challenges include:

• Scriptwriting Adaptations: Crafting scripts for VR necessitates considering multiple perspectives and interactive elements. Writers must design narratives that allow viewers to explore freely, rather than following a linear storyline.
• Actor Education: Actors must adapt their performances to suit immersive environments. Traditional acting techniques may not translate effectively in VR, as actors need to engage with invisible audiences and respond dynamically to viewer interactions.

Travis Cloyd emphasizes the learning curve involved in this transition. He notes that “Each movie is a lesson; VR storytelling offers a broader landscape, requiring filmmakers to rethink techniques and strategies.” While navigating these complexities, creators are encouraged to embrace the art of distraction and utilize sound creatively within this medium.

The D.R.E.A.M.S. program at FIU, supported by the Dolan Family Foundation, aims to equip aspiring professionals with the skills necessary to overcome these challenges while pushing the boundaries of location-based entertainment.

Future Prospects for Students in D.R.E.A.M.S.: A World of Opportunities Awaits

The D.R.E.A.M.S. program provides a wealth of educational opportunities in immersive entertainment, paving the way for diverse career paths upon completion. Graduates can explore roles such as:

• Experience Designers: Crafting interactive environments for theme parks and events.
• Content Creators: Developing engaging narratives for virtual and augmented reality platforms.
• Project Managers: Overseeing immersive media projects from concept to execution.

Acquiring skills through D.R.E.A.M.S. is essential for future employment in LBE industries. The curriculum emphasizes hands-on experience, enabling students to gain practical knowledge in areas like:

• Digital Storytelling: Harnessing narrative techniques suited for immersive formats.
• Technology Integration: Understanding how AR, VR, and AI transform audience engagement.
• Collaboration with Industry Leaders: Networking with professionals provides a competitive edge.

A solid foundation in these competencies not only enhances employability but also prepares students to innovate within an ever-evolving landscape. As the LBE industry continues to expand, positioning oneself at the intersection of creativity and technology becomes increasingly vital. The D.R.E.A.M.S. program equips students with the tools necessary to thrive in this dynamic field.

Conclusion: Embrace the Future with D.R.E.A.M.S.

The impact of location-based entertainment industry trends is undeniable. As FIU and the Dolan Family Foundation unveil D.R.E.A.M.S., a groundbreaking program for the future of location-based entertainment, students are presented with unique opportunities. Led by Laser Storm fan Travis Cloyd, this initiative focuses on equipping aspiring professionals with the necessary skills and knowledge to thrive in a rapidly evolving field.

Key benefits of the D.R.E.A.M.S. program include:

• Hands-on learning experiences through internships
• Access to industry leaders and partnerships
• A curriculum designed to foster creativity in immersive media

Engagement in this innovative program allows students to step confidently into various career paths within LBE industries. As you consider your future, embracing the D.R.E.A.M.S. program at FIU can be your gateway to success in an exciting and dynamic landscape.