Hero Zone: Where Social VR Meets Real-World Revenue -
Hero Zone: Where Social VR Meets Real-World Revenue -
Marker-based AR system for FECs. Guests scan QR posters with their phones to trigger short animated experiences.
AnimaKidsParty is a marker-based augmented reality system for family entertainment centers. Players use their own smartphones or tablets to scan QR code posters placed around the venue. Each scan triggers a short AR animation — typically 45 to 90 seconds — featuring animated characters, mini-games, or interactive skits.
The system is designed as a free amenity for guests waiting between activities or exploring the venue. Content includes balloon-popping challenges, dress-up games, trivia, and character animations. The manufacturer updates the content library periodically.
AnimaKidsParty requires no dedicated hardware beyond printed posters and the free mobile app. Setup involves placing six or more posters throughout the venue. Each guest scans codes independently on their own device.
Introduced in 2022 by AR (United Kingdom). US support is handled by Promotion Champs.
| Manufacturer | AR, United Kingdom |
|---|---|
| Footprint | Players use posters to scan AR codes to trigger hologram animation |
| Multiplayer | 6 or more posters around the LBE centre |
| Average Game Length | 45 – 90 sec per animation |
| Total Experience Length | Dependent on number of animations triggered |
| Average Price per Play | Free for customers to use at the LBE |
| Play Type | Single Player |
| Ideal Player Profile | Bored customer |
| Target Age Group | 6-8, adult-friendly |
| Headset | None |
| Year Introduced | 2022 |
| Who Supports Product in USA | Promotion Champs |
| Spectator Experience | AR posters accessed via app on tablet or phone |
