Introducing

LEXRA - Location-Based Entertainment XR Association

The global voice for Location-Based XR Entertainment

The VR Collective is evolving into a membership-driven association championing standards, advocacy and community for operators, suppliers and creatives.

Supported by Our Founding Board

Interested in Becoming a Board Member?

What operators say about us

"It's fabulous... save me time, energy and money..."

Colin Nevin

CEO - Tickety-boo FEC - UK

Would rather learn from the best than half-ass it myself.

HUGH CORCORAN

Wild Blue Ropes Adventure Course

This has been brilliant. I love everything you've told us.

MATT THOMPSON

COO - Back to Space

Amazing! Awesome! Thank you so much.

TEHSEEN BAWEJA

VR Arcade - Pakistan

The dedicated news service for location-based VR/AR attractions

Explore the Supernatural this Halloween with Zero Latency’s “Haunted” Walk Through VR Experience

Amy Isaacson October 13, 2025

Known as a leader in free-roam VR gaming, Zero Latency has stepped into a new type of experience with the launch of HAUNTED. This immersive horror experience pushes the boundaries…

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Exhibition Hub Adds a VR Twist to the 7 Wonders of the World

Amy Isaacson October 13, 2025

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Zagreb Travel Experience Museum: Where Virtual Reality Meets Real Adventure

Amy Isaacson October 13, 2025

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Experience Al-Aqsa Mosque Virtually at the Palestine Museum in Istanbul

Amy Isaacson October 13, 2025

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VR Adventure Zone: The Family-Friendly Arcade Moving Virtual Reality to Pier One Marina

Amy Isaacson October 13, 2025

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EXPLORE PRODUCT DIRECTORY

vrCAVE VR Escape Rooms

Content Platforms

Hero Zone

Content Platforms, IAAPA

Zero Latency

Content Platforms, IAAPA

Virtual Rabbids: The Big Ride

IAAPA, Simulators and Coasters

Godzilla Kaiju Wars VR

IAAPA, Simulators and Coasters