Introducing

LEXRA - Location-Based Entertainment XR Association

The global voice for Location-Based XR Entertainment

The VR Collective is evolving into a membership-driven association championing standards, advocacy and community for operators, suppliers and creatives.

Supported by Our Founding Board

Interested in Becoming a Board Member?

What operators say about us

"It's fabulous... save me time, energy and money..."

Colin Nevin

CEO - Tickety-boo FEC - UK

Would rather learn from the best than half-ass it myself.

HUGH CORCORAN

Wild Blue Ropes Adventure Course

This has been brilliant. I love everything you've told us.

MATT THOMPSON

COO - Back to Space

Amazing! Awesome! Thank you so much.

TEHSEEN BAWEJA

VR Arcade - Pakistan

The dedicated news service for location-based VR/AR attractions

Experience the Dark History of Saydnaya Prison Through VR in Damascus

Amy Isaacson November 8, 2025

Saydnaya prison is a dark symbol of human rights abuses under Syria’s Baathist regime. It is known for secret detentions, torture, and forced disappearances, representing decades of oppression that have…

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Grand Egyptian Museum Finally Opens after Decades, Features VR and AR Attractions.

Amy Isaacson November 8, 2025

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Shamiko and Momo Come to Life in Stunning VR at Yokohama’s Mini Exhibition

Amy Isaacson November 8, 2025

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Get Ready to Race: EVA’s VR Karting is Here

Amy Isaacson November 8, 2025

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Experience the Future of Gaming at Dreamrace: Australia’s New VR Wonderland

Amy Isaacson November 8, 2025

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EXPLORE PRODUCT DIRECTORY

vrCAVE VR Escape Rooms

Content Platforms

Hero Zone

Content Platforms, IAAPA

Zero Latency

Content Platforms, IAAPA

Virtual Rabbids: The Big Ride

IAAPA, Simulators and Coasters

Godzilla Kaiju Wars VR

IAAPA, Simulators and Coasters