Bob Cooney, Author at The VR Collective - VR Attractions and Arcade Games

HTC VIVE Joins LEXRA Founding Board

Bob Cooney April 8, 2026 No Comments

What It Means When a Hardware Giant Takes a Governance Seat Bob Cooney’s Take – Full disclosure: I founded LEXRA, so I’m biased. But I’ll tell you why this matters.…

Univrse Brings Black Mirror VR to Montreal—May 2026

Bob Cooney March 31, 2026 No Comments

Bob Cooney’s Take – I’ve been waiting to talk about this for over a year. This is the first large-scale free-roam VR experience based on a blockbuster entertainment IP.…

Zero Latency Is Making Cyberpunk 2077 Free Roam VR

Bob Cooney March 30, 2026 No Comments

Bob Cooney’s Take: Zero Latency is working hard to provide its operators with a more frequent content release schedule. Operators report that new titles drive revenue spikes. Ideally, they’d like…

Plush Rush: Easter Edition gives a new meaning to video game easter eggs

Why Arcades Pick VRilliant (And Players Come Back)

Bob Cooney March 8, 2026 No Comments

VRilliant is a leading name in the world of VR arcade games. They are recognized as one of the world’s leading developers that’s shaping the future of immersive LBE. Their…

What Meta’s Reality Labs Layoffs REALLY Mean

Bob Cooney January 15, 2026 No Comments

It’s the end of consumer VR as we know it IVR as a consumer technology died this week. It’s been a long, slow, and painful death. From 2015 to 2019,…

Netflix Builds A Content Platform for Location-based Entertainment Experiences

Bob Cooney December 21, 2025 No Comments

What happens when you combine a streaming content platform with a department store? Netflix is the world’s largest paid streaming television service. They started as a DVD-by-mail service in 1998,…

LEXRA Expands Founding Board; Elects Officers

Bob Cooney November 24, 2025 No Comments

Orlando, FL – November 18, 2025 – LEXRA, the global association dedicated to supporting and advancing the location-based entertainment extended reality (XR) industry, is excited to announce the election of its…

Titans of Arcade VR: LAI and Ubisoft Return to the Top of the Food Chain

Bob Cooney November 8, 2025 No Comments

With Ubisoft All-Star VR, the creators of Virtual Rabbids prove they still rule the realm they built When LAI Games and Ubisoft first unleashed Virtual Rabbids: The Big Ride at…

Mixed Reality is Set to Transform Amusement Parks

Bob Cooney October 25, 2025 No Comments

After IAAPA Barcelona, I was invited to tour PortAventura’s new mixed-reality attractions. I was curious to see how VR was being used in theme parks, since most earlier attempts had…

Peak the Peaks, Pack the Gaps: Funlab’s VR Utilization Playbook

Bob Cooney October 25, 2025 No Comments

Episode Summary Bob Cooney sits down with Blaise Witnish from Funlab, one of the key executives behind entertainment brands like Holey Moley Golf Club, Strike Bowling, Archie Brothers Cirque Electriq,…

Players check out Don't Screen from The Park on Spawnpoint at the PICO XR Showcase in Barcelona

LEXRA Founding Members Park Playground and Spawnpoint Enter Cross-Licensing Deal

Bob Cooney October 13, 2025 No Comments

Belgium’s Park Playground and Spawnpoint Enter Cross Licensing Deal, marking a significant milestone in the location-based VR platform landscape. Spawnpoint, known for its robust multi-arena operator tools and headset management,…

Gen Alpha and the Theatrical Experience Shift

Bob Cooney September 15, 2025 No Comments

A new research report just dropped called Gen Alpha Saves the Box Office from a market research company called NRG (nrgmr.com). The subtitle is How America’s Youngest Moviegoers Are Shaping…

Author: Bob Cooney

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