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Author: Bob Cooney

So You Want to Run a VR Business…

The world of virtual reality (VR) is brimming with opportunities for ambitious entrepreneurs. But where should you start, and what should you focus on? In this article, I’m sharing some…
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You’re Not in Kansas Anymore

Early forays into large-screen cinema attractions indicate the potential sweet spot for location-based virtual reality investments.  There’s No Place Like Dome The Sphere (that huge immersive dome in Las Vegas)…
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Welcome to the Whisperverse

A trend was going around social media platforms last week encouraging people to type the following prompt into ChatGPT: “Based on our past interactions, tell me something about myself I…
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Elevate Your Virtual Reality Experiences

Twenty-five years ago, Joe Pine and Jim Gilmore published The Experience Economy. They recognized that the more one customizes a service, the more it becomes an experience. Their model showed…
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The Future is Coming Too Fast

At the 50th anniversary SIGGRAPH conference in Denver, I witnessed firsthand how artificial intelligence is advancing at lightning speed. It’s going to transform our businesses and lives sooner than anyone…
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The State of the VR Arcade Industry

I am writing as IAAPA Europe wraps up in Amsterdam. The show was busy, and the floor was packed. Like IAAPA Orlando, it sold out early and amassed a waiting…
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