In this episode, Bob Cooney chats with Maarten Peelen, owner of Zero Latency locations in Rotterdam, Amsterdam, and soon, Utrecht. Maarten shares the exciting journey from discovering free-roam VR to…

Introduction Zero Latency has unveiled a new, more challenging and competitive VR game based on Warhammer: Space Marine, titled Defenders of Avarax. This immersive experience elevates the standard for VR…

The Haunted House Industry: A Hundred-Million Dollar Powerhouse In the United States, haunted attractions generate between $300 million and $500 million annually in ticket sales, with major theme parks contributing…

Introduction Rilix is a leading company in the amusement industry, known for its robust, reliable virtual reality coaster that entertains audiences in locations from FECs and arcades to shopping malls.…

The Fall (and Rise?) of Immersive Gamebox Brief History of Immersive Gamebox Immersive Gamebox was founded by Will Dean, a notable figure in the gaming and event industry known for…

Introduction The VR arcade market is changing. Synthesis VR has made a bold move by acquiring SpringboardVR, a major player in the VR arcade game software distribution industry. This action…

While on our holiday break in Melbourne, Australia, I attended the grand reopening of the immersive Van Gogh exhibition at The Lume. The Lume is one of the original dedicated immersive…

Will Sony’s Immersive Concept Redefine Location-based Entertainment? Sony Electronics unveiled an ambitious proof of concept video at CES 2025, showcasing their next-gen immersive location-based entertainment (LBE) concept. This innovative setup…

Google announced its new OS for virtual and augmented reality devices, called AndroidXR last week. At the unveiling they demoed the forthcoming headset from Samsung, which looks an awful lot…

Not Much Was Really New There was a reasonable amount of VR, but the number of VR experiences on exhibit is way down from 2018 when there were over 100…

The most important thing you can do to prepare for a massive trade show like IAAPA is to get comfortable shoes. Every year I try to have some kind of…

It’s hard to tell what the One Big Thing will be this week, as companies like to surprise us during IAAPA. There are new VR arcade games from old-school arcade…