Bob Cooney, Author at The VR Collective - VR Attractions and Arcade Games

Amsterdam’s First Dedicated VR Museum Opens With 17th-Century Time Travel

Bob Cooney July 1, 2026 No Comments

ENTR opened its doors in Amsterdam on Thursday. It’s the city’s first dedicated VR museum, and it may be the largest-throughput PCVR experience ever built. That second point: a standalone…

LBE Is Now a Primary Tenant Category in Retail Real Estate

Bob Cooney June 30, 2026 No Comments

CoStar is reporting on a new JLL study that should change how operators think about their next lease negotiation. The headline finding: location-based entertainment has crossed from amenity to primary…

Infinite Reality’s $3 Billion Valuation Was Built on Money That Never Existed

Bob Cooney June 18, 2026 No Comments

The DOJ unsealed an indictment this week charging Joseph Charles Lewis Wilson, a 41-year-old North Carolina man, with wire fraud, securities fraud, and money laundering tied to an alleged scheme…

Qualcomm’s Snapdragon XR2+ Gen 2 Successor Could Unlock Real-Time Scene Meshing for LBE

Bob Cooney June 17, 2026 No Comments

Bob Cooney’s Take – Qualcomm announced the next flagship XR chipset, while the GPU cooling and the RAM headroom is nice, the thing operators the thing that caught my attention…

LEXRA Summit Reschedule Update #1

Bob Cooney June 16, 2026 No Comments

Two weeks ago today, I woke up to a text message from the owner of the venue where we’re hosting the LEXRA Summit in Austin, Texas. “Call me,” it said. …

Cosm Adds Harry Potter to Its Catalog. Watch the IP Pattern, Not the Wand.

Bob Cooney June 15, 2026 No Comments

Bob Cooney’s Take – Cosm picked Harry Potter for a reason, and it has nothing to do with kids. This is the third Warner Bros. catalog title they’ve programmed into…

Revisiting the Strategic Guide to Buying VR Attractions: What Holds Up, What Aged, and What I Got Wrong

Bob Cooney June 13, 2026 No Comments

Bob Cooney’s Take – I wrote the original Strategic Guide back when most operators were still standing on the beach with their boards under their arms, trying to figure out…

Into the Dead: Crimson Heights Points to a Breakthrough in Hyper Reality for LBE

Bob Cooney June 12, 2026 No Comments

Bob Cooney’s Take – Rob Morgan wrote a piece on LinkedIn about a new horror game that’s doing something I’ve been waiting years for somebody to figure out. Into the…

LEXRA Members at AWE 2026: Where to Find Us Next Week in Long Beach

Bob Cooney June 12, 2026 No Comments

Bob Cooney’s Take – AWE is one of the few shows where the people building the XR industry actually sit in the same room. And while there isn’t that much…

Octane Raceway’s System for Selling VR

Bob Cooney June 12, 2026 No Comments

Episode Summary Bob Cooney sits down with JP Mullen, who opened one of the first Zero Latency arenas in America at Octane Raceway in Scottsdale, Arizona — and operated it…

Enklu Files Chapter 7 – Verse Immersive Goes Dark

Bob Cooney June 5, 2026 No Comments

Bob Cooney’s Take – This is a hard one to write about because Enklu and Zoocade are both LEXRA members, and a Chapter 7 means Enklu is done. The venues…

This Ain’t Our First Rodeo: Why the LEXRA Summit Is Different

Bob Cooney May 30, 2026 No Comments

The Most Common Misconception As I continue to talk to a growing list of sponsors and international attendees, I hear a recurring theme in their questions. “For a first year…

Author: Bob Cooney

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