Bob Cooney, Author at The VR Collective - VR Attractions and Arcade Games

When the Operator Collapses: What the War of the Worlds and Elvis Evolution Closures Tell Us About LBE Risk

Bob Cooney May 30, 2026 No Comments

Two of London’s higher-profile immersive productions, Jeff Wayne’s The War of the Worlds: The Immersive Experience and Elvis Evolution, closed last month without warning after Ellipsis Entertainment, the parent of…

Virtuix, Now Public, Signs Deal with US Air Force

Bob Cooney May 30, 2026 No Comments

Bob Cooney’s Take – Virtuix going public at a $100M valuation was a moment worth marking, even if the path to get here looked nothing like the original pitch deck.…

Blade Runner Is Coming to Location-Based XR in 2027

Bob Cooney May 25, 2026 No Comments

Bob Cooney’s Take – Blade Runner is one of the most culturally significant science fiction properties in cinema history, and it’s coming to LBE in 2027 as a joint venture…

How EVA Raised €35M in the Worst VR Market in a Decade

Bob Cooney May 9, 2026 No Comments

One game, 70 venues, and a laser-like focus on esports made EVA one of the most successful VR companies on the planet. Here's how they raised €35M in the worst…

The VR Arcade and Attraction Summit Grows Up

Bob Cooney May 8, 2026 No Comments

Eight years with Amusement Expo helped build the community. The LEXRA Summit in Austin, August 2-5, kicks off the next chapter. By Bob Cooney • Founder of the original VR…

HTC VIVE Joins LEXRA Founding Board

Bob Cooney April 8, 2026 No Comments

What It Means When a Hardware Giant Takes a Governance Seat Bob Cooney’s Take – Full disclosure: I founded LEXRA, so I’m biased. But I’ll tell you why this matters.…

Univrse Brings Black Mirror VR to Montreal—May 2026

Bob Cooney March 31, 2026 No Comments

Bob Cooney’s Take – I’ve been waiting to talk about this for over a year. This is the first large-scale free-roam VR experience based on a blockbuster entertainment IP.…

Zero Latency Is Making Cyberpunk 2077 Free Roam VR

Bob Cooney March 30, 2026 No Comments

Bob Cooney’s Take: Zero Latency is working hard to provide its operators with a more frequent content release schedule. Operators report that new titles drive revenue spikes. Ideally, they’d like…

Why Arcades Pick VRilliant (And Players Come Back)

Bob Cooney March 8, 2026 No Comments

VRilliant is a leading name in the world of VR arcade games. They are recognized as one of the world’s leading developers that’s shaping the future of immersive LBE. Their…

What Meta’s Reality Labs Layoffs REALLY Mean

Bob Cooney January 15, 2026 No Comments

It’s the end of consumer VR as we know it IVR as a consumer technology died this week. It’s been a long, slow, and painful death. From 2015 to 2019,…

Netflix Builds A Content Platform for Location-based Entertainment Experiences

Bob Cooney December 21, 2025 No Comments

What happens when you combine a streaming content platform with a department store? Netflix is the world’s largest paid streaming television service. They started as a DVD-by-mail service in 1998,…

LEXRA Expands Founding Board; Elects Officers

Bob Cooney November 24, 2025 No Comments

Orlando, FL – November 18, 2025 – LEXRA, the global association dedicated to supporting and advancing the location-based entertainment extended reality (XR) industry, is excited to announce the election of its…

Author: Bob Cooney

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