Bob Cooney, Author at The VR Collective - VR Attractions and Arcade Games

Emerging Markets, Premium Vision: The Woman Powering Zero Latency India

Bob Cooney August 13, 2025 No Comments

In this episode, Bob Cooney talks with Parinitaa Rajgarhia, the driving force behind Zero Latency in India. From stumbling across her first VR experience while on a family trip to…

Continuous Scene Meshing: The Secret to 5000 Laser Tag Arenas Going VR

Bob Cooney May 10, 2025 No Comments

This innovative technology enables real-time, dynamic mapping of physical environments into virtual spaces, unlocking new possibilities for immersive VR and mixed reality (MR) experiences. Unlike traditional static scanning, continuous scene…

Immersive Entertainment Hits Adolescence – What the 2025 Industry Report Signals for Location‑Based VR

Bob Cooney April 26, 2025 No Comments

The market is growing up fast, but it still doesn’t have its driver’s license. Here’s what LBVR operators and investors need to know before handing over the keys to the…

Zero Latency’s African Debut Highlights Global Desire for Premium Virtual Reality

Bob Cooney April 26, 2025 No Comments

After Africa, all that’s left on earth is Antarctica. Could zombie penguins be next? Zero Latency VR confirmed this week that a licensed arena will open in Rabat, Morocco, northeast…

Inside the Arena with Maarten Peelen from Zero Latency Netherlands

Bob Cooney April 17, 2025 No Comments

In this episode, Bob Cooney chats with Maarten Peelen, owner of Zero Latency locations in Rotterdam, Amsterdam, and soon, Utrecht. Maarten shares the exciting journey from discovering free-roam VR to…

Battle for Glory: Zero Latency’s New VR Challenge in Warhammer Space Marine

Bob Cooney March 30, 2025 No Comments

Introduction Zero Latency has unveiled a new, more challenging and competitive VR game based on Warhammer: Space Marine, titled Defenders of Avarax. This immersive experience elevates the standard for VR…

“What Are You Afraid Of? VR Horror Is Ready—But Are Operators?”

Bob Cooney February 28, 2025 No Comments

The Haunted House Industry: A Hundred-Million Dollar Powerhouse In the United States, haunted attractions generate between $300 million and $500 million annually in ticket sales, with major theme parks contributing…

Rilix’s New President: A Coin-Op Amusement Route Veteran Ready to Expand

Bob Cooney February 23, 2025 No Comments

Introduction Rilix is a leading company in the amusement industry, known for its robust, reliable virtual reality coaster that entertains audiences in locations from FECs and arcades to shopping malls.…

Will New Investors Change Immersive Gamebox from Failure to Success?

Bob Cooney February 23, 2025 No Comments

The Fall (and Rise?) of Immersive Gamebox Brief History of Immersive Gamebox Immersive Gamebox was founded by Will Dean, a notable figure in the gaming and event industry known for…

Synthesis VR Takes a Massive Step by Acquiring Springboard: What You Need to Know

Bob Cooney February 2, 2025 No Comments

Introduction The VR arcade market is changing. Synthesis VR has made a bold move by acquiring SpringboardVR, a major player in the VR arcade game software distribution industry. This action…

VR is Exploding in this Location-based Entertainment Segment

Bob Cooney January 31, 2025 No Comments

While on our holiday break in Melbourne, Australia, I attended the grand reopening of the immersive Van Gogh exhibition at The Lume. The Lume is one of the original dedicated immersive…

Will Sony’s Immersive Concept Redefine Location-based Entertainment?

Bob Cooney January 28, 2025 No Comments

Will Sony’s Immersive Concept Redefine Location-based Entertainment? Sony Electronics unveiled an ambitious proof of concept video at CES 2025, showcasing their next-gen immersive location-based entertainment (LBE) concept. This innovative setup…

Author: Bob Cooney

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