extra! the newsletter for operators and immersive venue owners - 

About Us

The VR Collective helps operators, venue owners, and immersive entertainment buyers discover, compare, and evaluate location-based VR/AR attractions, platforms, and suppliers.

We exist because this category moves fast, the options are fragmented, and the wrong decision can be expensive. The VR Collective brings together expert insight, industry news, and real-world operator perspective to help buyers move with more confidence.

Founded by Bob Cooney, The VR Collective is built on years of hands-on market evaluation, operator interviews, and first-hand exposure to the world’s leading location-based VR attractions. Bob has spent years helping operators avoid costly mistakes, understand the real differences between formats, and make better investment decisions in a fast-changing category.

“Location-based VR moves fast, and the difference between a smart investment and an expensive mistake is often knowing what questions to ask. The VR Collective exists to help operators cut through the noise, understand their options, and make better decisions with more confidence.”


Cooney has flown more than a million miles over the last 7 years to discover and evaluate the world's largest VR entertainment options. That’s like going to the moon and back twice. And he’s interviewed hundreds of operators about how they use VR. He’s accumulated a database of success and failure, enabling more informed product strategies for operators.

If you’re an operator thinking about adding a VR or AR attractions, join one of our free Ask Me Anything sessions

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