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DIVR Labs Introduces Self-Service InstaVR Arena for FECs and High-Footfall Venues

Transforming Virtual Reality Attractions with DIVR Labs’ InstaVR Arena

DIVR Labs, a leader in the virtual reality (VR) industry, has introduced the InstaVR Arena plug-and-play VR attraction. This innovative self-service free-roam VR solution is designed to meet the changing needs of family entertainment centers (FECs) and high-traffic venues.

About DIVR Labs

DIVR Labs is a leading company in creating immersive VR experiences, with a focus on redefining traditional entertainment setups.

Features of InstaVR Arena

The InstaVR Arena stands out for its compact design and fully automated self-service operation, changing the way VR attractions are managed.

Growing Demand for Self-Service VR Solutions

With the increasing need for cost-effective and efficient solutions in FECs and high-traffic venues, the demand for self-service VR attractions like InstaVR Arena is growing.

Understanding the Market Needs: The Journey of DIVR Labs

DIVR Labs history is rooted in hands-on experience with large-scale free-roam VR arenas. Founded in 2019, the company initially operated a sprawling VR venue in a repurposed basement in Prague. This real-world operation exposed the complexities and challenges common in traditional VR setups.

Common Challenges Faced by Operators

Operators frequently struggle with:

  1. High staffing requirements to manage multiple players and equipment
  2. Tight profit margins due to operational costs and maintenance
  3. Complicated onboarding processes that slow down guest throughput

Jakub Imrich, CEO of DIVR Labs, recognized these pain points firsthand. His vision was to create a more efficient, cost-effective solution without compromising the immersive quality of location-based VR games. Instead of focusing solely on cutting-edge technology for its own sake, Imrich emphasized operator-centric design — building tools that simplify operations while enhancing guest engagement.

“We’ve been in the trenches,” says Imrich. “We knew there had to be a better way.”

This philosophy led to the development of InstaVR Arena, combining streamlined hardware with intuitive software and self-service automation. The goal: reduce reliance on staff, lower operational costs, and provide scalable VR attractions suitable for diverse high-footfall venues. The journey reflects DIVR Labs’ commitment to addressing market needs shaped by practical experience rather than theoretical ideals.

Exploring the Innovative Features of InstaVR Arena

The plug-and-play design of InstaVR Arena stands as a breakthrough in VR attraction technology. Its compact footprint, measuring just 30 square metres (323 square feet), allows it to fit seamlessly into diverse locations such as shopping malls, airports, cruise ships, and family entertainment centres. This flexibility enables operators to introduce cutting-edge VR experiences without requiring large spaces or complex infrastructure modifications.

Key aspects of the compact design include:

  • Ease of installation: The system is ready to operate within hours after delivery, minimizing downtime.
  • Space optimization: Small footprint maximizes revenue per square metre in high-footfall venues where space is at a premium.
  • Versatile placement: Suitable for areas where traditional VR arenas would be impractical due to size constraints.

A defining feature of the InstaVR Arena is its fully automated self-service operation. Guests interact with an intuitive kiosk that guides them through onboarding, eliminating the need for staff assistance during gameplay. Automated headset drawers open and close without manual intervention, streamlining user flow and reducing wait times.

Benefits of this automation include:

  • Enhanced guest experience: Users enjoy a smooth, hassle-free process from start to finish.
  • Operational simplicity: Reduced complexity lowers risks related to human error and technical support needs.
  • Cost efficiency: Operators save on staffing expenses while maintaining consistent service quality.

This combination of compact design and self-service automation redefines what VR attractions can offer in terms of accessibility, operational efficiency, and scalability.

Game Content and Business Benefits: A Winning Combination for Operators

DIVR Labs focuses on creating location-based VR games tailored specifically for the InstaVR Arena. The attraction currently features six original games, each designed to maximize quick replayability and promote group engagement. These games cater to players aged seven and up, supporting one to four participants simultaneously, which encourages social interaction and repeat visits.

Key aspects of the game content include:

  • Fast-paced gameplay that keeps sessions short but exciting, allowing higher guest throughput.
  • Unique themes and mechanics crafted exclusively for the location-based play environment.
  • Support for third-party game integrations, offering operators flexibility in content selection.

The business model behind InstaVR Arena supports operators by significantly reducing staffing requirements. The fully automated self-service system eliminates the need for dedicated operators, cutting labor costs without compromising guest experience. This shift allows venues to optimize revenue per square metre through:

  1. Efficient use of compact 30 square metre setups.
  2. Higher play volume enabled by streamlined onboarding and gameplay.
  3. Lower operational complexity translating into reduced overhead expenses.

DIVR Labs Launches InstaVR Arena Plug-and-Play VR Attraction with a clear focus on combining innovative gaming experiences with strong financial benefits — a balance that appeals directly to FECs, malls, airports, and other high-footfall venues looking to scale VR entertainment sustainably.

Success Stories: Global Deployments of InstaVR Arena

The Majaland Prague case study stands as a compelling example of the InstaVR Arena’s impact within Czechia VR attractions. Majaland Prague, the largest indoor amusement park in the country, integrated the InstaVR Arena into its offering, experiencing immediate benefits. The park’s COO, Miroslav Ducháč, highlighted how the self-service VR attraction unlocked a new revenue stream without increasing staffing demands. This deployment demonstrated the Arena’s plug-and-play ease and operational efficiency in a busy, family-oriented environment.

Key outcomes from Majaland Prague include:

  • Rapid installation: The 30 square metre setup was ready to operate within hours.
  • Operational independence: No additional on-site staff required due to automated onboarding and headset management.
  • High throughput: Consistent daily plays contributing to short payback periods of 7 to 11 months.

Beyond Czechia, DIVR Labs has established an international presence with deployments across London, Dubai, Stockholm, and Yokohama. These locations showcase the adaptability of the InstaVR Arena in diverse markets, from shopping malls to cruise ships. Plans for expansion target other high-footfall venues worldwide, leveraging the scalable design and self-service model to meet growing demand for immersive VR experiences.

The global rollout reflects DIVR Labs’ commitment to making location-based VR accessible and profitable for operators everywhere.

Shaping the Future of Location-Based Entertainment Technology with Automation

The Role of Hardware Innovations in Enhancing Guest Experience and Operator Efficiency

In the ever-evolving world of location-based entertainment (LBE), technology continues to play a crucial role in shaping experiences for guests and streamlining operations for operators. One such innovation that has gained significant traction is the integration of hardware and software solutions within virtual reality (VR) arenas.

At InstaVR, we understand the importance of creating immersive environments that transport users to new worlds. That’s why our platform seamlessly integrates with cutting-edge hardware devices such as VR headsets, motion tracking systems, and haptic feedback suits. This combination allows us to deliver unparalleled experiences where guests can fully engage with their surroundings.

But it’s not just about enhancing the guest experience; hardware innovations also hold immense potential for improving operational efficiency. By leveraging advanced analytics tools integrated into our software, operators can gain valuable insights into customer behavior, preferences, and usage patterns. Armed with this information, they can make data-driven decisions to optimize their offerings, streamline processes, and ultimately increase profitability.

Emerging Trends in Location-Based Entertainment Technology

As we look ahead to the future of LBE technology, several emerging trends are worth noting:

  1. Rise of Self-Service Models: With advancements in automation and user-friendly interfaces, self-service models are becoming increasingly popular within LBE venues. This shift empowers guests to take control of their own experiences by allowing them to book activities, customize settings, and even create personalized content without relying on staff assistance.
  2. Integration of Artificial Intelligence (AI): AI has the potential to revolutionize various aspects of LBE operations – from intelligent ticketing systems that dynamically adjust prices based on demand to personalized recommendations powered by machine learning algorithms. These technologies can enhance both the guest journey and operational efficiency.
  3. Focus on Sustainability: As environmental concerns continue to grow, sustainability has become a key consideration for many businesses across industries – including LBE. From eco-friendly building materials used in venue design to energy-efficient technologies powering attractions, operators are increasingly seeking ways to minimize their carbon footprint while still delivering unforgettable experiences.

By staying abreast of these trends and embracing innovative solutions like hardware-software integration in VR arenas or free-roam VR arenas design and operation, we can shape a future where location-based entertainment remains relevant, engaging, and sustainable.

Conclusion

DIVR Labs has launched InstaVR Arena, a plug-and-play VR attraction that sets a new standard for scalable VR solutions for entertainment venues. This self-service model reduces operational complexity and staffing costs while maximizing revenue potential in high-footfall locations.

By combining practical operator experience with innovative design, DIVR Labs delivers a cost-effective and flexible VR attraction that adapts to diverse environments—from family entertainment centers to airports. The InstaVR Arena empowers venue operators to expand their offerings confidently, focusing on guest engagement and business growth without the traditional hurdles of VR management.

This approach truly transforms how you can scale immersive entertainment experiences today.

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