DIVR Labs, a leader in the virtual reality (VR) industry, has introduced the InstaVR Arena plug-and-play VR attraction. This innovative self-service free-roam VR solution is designed to meet the changing needs of family entertainment centers (FECs) and high-traffic venues.
DIVR Labs is a leading company in creating immersive VR experiences, with a focus on redefining traditional entertainment setups.
The InstaVR Arena stands out for its compact design and fully automated self-service operation, changing the way VR attractions are managed.
With the increasing need for cost-effective and efficient solutions in FECs and high-traffic venues, the demand for self-service VR attractions like InstaVR Arena is growing.
DIVR Labs history is rooted in hands-on experience with large-scale free-roam VR arenas. Founded in 2019, the company initially operated a sprawling VR venue in a repurposed basement in Prague. This real-world operation exposed the complexities and challenges common in traditional VR setups.
Operators frequently struggle with:
Jakub Imrich, CEO of DIVR Labs, recognized these pain points firsthand. His vision was to create a more efficient, cost-effective solution without compromising the immersive quality of location-based VR games. Instead of focusing solely on cutting-edge technology for its own sake, Imrich emphasized operator-centric design — building tools that simplify operations while enhancing guest engagement.
“We’ve been in the trenches,” says Imrich. “We knew there had to be a better way.”
This philosophy led to the development of InstaVR Arena, combining streamlined hardware with intuitive software and self-service automation. The goal: reduce reliance on staff, lower operational costs, and provide scalable VR attractions suitable for diverse high-footfall venues. The journey reflects DIVR Labs’ commitment to addressing market needs shaped by practical experience rather than theoretical ideals.
The plug-and-play design of InstaVR Arena stands as a breakthrough in VR attraction technology. Its compact footprint, measuring just 30 square metres (323 square feet), allows it to fit seamlessly into diverse locations such as shopping malls, airports, cruise ships, and family entertainment centres. This flexibility enables operators to introduce cutting-edge VR experiences without requiring large spaces or complex infrastructure modifications.
A defining feature of the InstaVR Arena is its fully automated self-service operation. Guests interact with an intuitive kiosk that guides them through onboarding, eliminating the need for staff assistance during gameplay. Automated headset drawers open and close without manual intervention, streamlining user flow and reducing wait times.
This combination of compact design and self-service automation redefines what VR attractions can offer in terms of accessibility, operational efficiency, and scalability.
DIVR Labs focuses on creating location-based VR games tailored specifically for the InstaVR Arena. The attraction currently features six original games, each designed to maximize quick replayability and promote group engagement. These games cater to players aged seven and up, supporting one to four participants simultaneously, which encourages social interaction and repeat visits.
The business model behind InstaVR Arena supports operators by significantly reducing staffing requirements. The fully automated self-service system eliminates the need for dedicated operators, cutting labor costs without compromising guest experience. This shift allows venues to optimize revenue per square metre through:
DIVR Labs Launches InstaVR Arena Plug-and-Play VR Attraction with a clear focus on combining innovative gaming experiences with strong financial benefits — a balance that appeals directly to FECs, malls, airports, and other high-footfall venues looking to scale VR entertainment sustainably.
The Majaland Prague case study stands as a compelling example of the InstaVR Arena’s impact within Czechia VR attractions. Majaland Prague, the largest indoor amusement park in the country, integrated the InstaVR Arena into its offering, experiencing immediate benefits. The park’s COO, Miroslav Ducháč, highlighted how the self-service VR attraction unlocked a new revenue stream without increasing staffing demands. This deployment demonstrated the Arena’s plug-and-play ease and operational efficiency in a busy, family-oriented environment.
Beyond Czechia, DIVR Labs has established an international presence with deployments across London, Dubai, Stockholm, and Yokohama. These locations showcase the adaptability of the InstaVR Arena in diverse markets, from shopping malls to cruise ships. Plans for expansion target other high-footfall venues worldwide, leveraging the scalable design and self-service model to meet growing demand for immersive VR experiences.
The global rollout reflects DIVR Labs’ commitment to making location-based VR accessible and profitable for operators everywhere.
In the ever-evolving world of location-based entertainment (LBE), technology continues to play a crucial role in shaping experiences for guests and streamlining operations for operators. One such innovation that has gained significant traction is the integration of hardware and software solutions within virtual reality (VR) arenas.
At InstaVR, we understand the importance of creating immersive environments that transport users to new worlds. That’s why our platform seamlessly integrates with cutting-edge hardware devices such as VR headsets, motion tracking systems, and haptic feedback suits. This combination allows us to deliver unparalleled experiences where guests can fully engage with their surroundings.
But it’s not just about enhancing the guest experience; hardware innovations also hold immense potential for improving operational efficiency. By leveraging advanced analytics tools integrated into our software, operators can gain valuable insights into customer behavior, preferences, and usage patterns. Armed with this information, they can make data-driven decisions to optimize their offerings, streamline processes, and ultimately increase profitability.
As we look ahead to the future of LBE technology, several emerging trends are worth noting:
By staying abreast of these trends and embracing innovative solutions like hardware-software integration in VR arenas or free-roam VR arenas design and operation, we can shape a future where location-based entertainment remains relevant, engaging, and sustainable.
DIVR Labs has launched InstaVR Arena, a plug-and-play VR attraction that sets a new standard for scalable VR solutions for entertainment venues. This self-service model reduces operational complexity and staffing costs while maximizing revenue potential in high-footfall locations.
By combining practical operator experience with innovative design, DIVR Labs delivers a cost-effective and flexible VR attraction that adapts to diverse environments—from family entertainment centers to airports. The InstaVR Arena empowers venue operators to expand their offerings confidently, focusing on guest engagement and business growth without the traditional hurdles of VR management.
This approach truly transforms how you can scale immersive entertainment experiences today.