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The Park Playground Franchise

Turn your arcade into an enchanting virtual wonderland with The Park Playground Franchise! Engross your customers in a realm of boundless possibilities, where they can embark on remarkable explorations, unleash their creativity, and forge connections like never before. Featuring state-of-the-art VR technology, interactive gameplay, and captivating virtual encounters, The Park Playground Franchise presents an unmatched adventure suitable for all ages. Witness your revenue soar as this highly sought-after attraction keeps customers returning for more. Elevate your arcade experience and unleash the boundless power of imagination with The Park Playground – where limitless fun converges with extraordinary revenue opportunities!

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Review from Bob Cooney's VR Arcade Game Buyer's Guide:

The Park Playground Franchise

Of all the franchises on this list, I’ve spent by far the most time evaluating The Park. I’ve been to almost all their locations in Belgium and the Netherlands and spent days at their corporate HQ interviewing their management team. The Park was incubated by Telenet, the largest media company in Belgium. They have more than a dozen locations now and are growing rapidly.

The Park’s operating model is a combination of single-player room-scale, and multiplayer free-roam. They sell a one-hour experience for about $35. There’s a simple café with limited beer, wine, and coffee drinks to extend the visit. They can handle 40 customers at a time in a 4000 square foot space.

The Park recently ported their content from backpacks to native all-in-one headsets using the VIVE Focus 3. They have the most diverse library of exclusive content of any franchise I’ve seen, and they understand exactly which customer personas each game appeals to. This speaks to their marketing sophistication.

The hallmark of a valuable franchise is its operations system. The Park’s gig-economy employment model is one of the biggest innovations I’ve seen in the LBE market. Their staffing model is like Uber (which makes sense since their first CEO ran Uber Eats in Belgium). Casual workers are notified of bookings, and they can pick their shifts. The hiring and training program is gamified, with staff leveling up based on the net promoter scores of their customers.

Opening a Park Playground costs around $300K turnkey. The company is currently focusing on the Middle East and Europe. It has a new CEO in the last year, so their program might have evolved since I did my research. With any franchise, always refer to the most recent FDD.

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Description

Welcome to The Park Playground Franchise, where you can step into a world of mind-blowing virtual reality experiences. Get ready to embark on thrilling adventures and engage in hyper-real action in a truly unique environment. At The Park Playground Franchise, they create an immersive atmosphere where you can feel the real tension, danger, and excitement that virtual reality has to offer.

Experience Virtual Reality like Never Before: Prepare to have your senses captivated as you enter a realm where the boundaries of reality are blurred. The state-of-the-art virtual reality technology will transport you to breathtaking virtual worlds, enabling you to engage in extraordinary experiences that push the limits of your imagination. Whether you’re exploring distant galaxies, surviving intense battles, or solving intricate puzzles, The Park Playground ensures an unforgettable adventure that will leave you craving for more.

What to Expect at The Park Playground Franchise:

30 min. VR Mini Games: Upon arrival, you’ll begin your journey with 30 minutes of immersive VR mini games. These individual experiences are designed to showcase the incredible potential and immersion of virtual reality. Prepare to be amazed as you delve into various interactive worlds, each offering its own unique challenges and thrills. This introductory session will give you a taste of what awaits you in the realm of immersive VR.

VR Experience: Following the VR mini games, the second part of your visit at The Park Playground Franchise involves participating in wireless playing field. This is where you’ll have the opportunity to play together with friends, family, or other visitors in exhilarating multiplayer VR experiences. Whether you choose to work together as a team or compete against each other, the immersive playing field will bring a whole new level of excitement and social interaction to your virtual reality adventure.

Additional information

Manufacturer

The Park Playground, Belgium

Customer Satisfaction Score

9.1

Target Age Group

for all ages

Headset

VIVE Focus 3

Price of one-hour experience

€ 37

Footprint

4000 square

Multiplayer

up to 40

Average players per month in year 1

1400

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