The American Amusement Machine Association (AAMA) plays a crucial role in the coin-operated amusement industry. As an international not-for-profit trade organization, AAMA represents manufacturers, distributors, suppliers, service providers, and location operators dedicated to advancing this dynamic sector.

AAMA is proud to announce that its VR Connect Virtual Reality Equipment Sanitation Guide for Location-Based Entertainment Businesses was a key document utilized by ASTM International in developing new industry standards. This recognition marks a significant achievement for location-based entertainment (LBE) businesses and the broader amusement industry. It underscores AAMA’s commitment to promoting best practices that ensure safe and enjoyable immersive experiences.

This article explores the details of this important collaboration between AAMA and ASTM International. You will gain insights into how the VR Connect guide shapes health and safety standards in LBE venues, setting benchmarks that benefit operators and guests alike.

Understanding ASTM International and Its Standards Development Process

ASTM International is a global leader in creating voluntary consensus standards that guide industries worldwide. Founded over a century ago, ASTM has built a reputation for delivering reliable technical standards designed to improve product quality and enhance safety.

Key aspects of ASTM International include:

• Voluntary Consensus Standards: These are developed through a collaborative process involving experts from industry, government, academia, and consumer groups. This ensures broad acceptance and practical applicability.
• Wide Industry Reach: ASTM standards cover a vast range of sectors such as construction, materials, consumer products, and notably the amusement industry.
• Quality and Safety Promotion: By establishing clear guidelines and benchmarks, ASTM helps companies maintain consistent quality control and operational safety.

In the amusement sector, these standards play a crucial role by:

1. Setting uniform criteria for equipment performance and maintenance
2. Ensuring reliable operation that protects both operators and patrons
3. Supporting regulatory compliance across jurisdictions

The involvement of ASTM International in endorsing sanitation practices for virtual reality equipment reflects its commitment to evolving industry needs. This endorsement elevates hygiene protocols to recognized levels of authority, benefiting location-based entertainment venues with trusted frameworks to safeguard guest health.

The Role of AAMA’s VR Connect Sanitation Guide in Shaping Industry Standards

AAMA recognized early on that location-based entertainment (LBE) venues face unique challenges in maintaining hygienic conditions for virtual reality equipment. The VR Connect sanitation guide was developed with these specific needs in mind, providing a tailored framework to help operators implement effective cleaning protocols for VR equipment.

Key features of the VR Connect sanitation guide include:

• Detailed cleaning protocols for VR equipment: Step-by-step instructions on how to safely clean headsets, controllers, and other shared devices without causing damage or reducing functionality.
• Maintenance best practices: Guidelines for regular inspection and upkeep to ensure equipment remains safe and operational over time.
• Material compatibility advice: Recommendations on disinfectants and cleaning agents that are effective yet gentle enough to protect sensitive VR components.
• User hygiene considerations: Strategies to minimize cross-contamination risks, such as the use of disposable liners or personal face covers.

The guide addresses the inherent hygiene challenges posed by shared VR gear. High-contact surfaces combined with close facial contact create potential vectors for germs and pathogens. By standardizing sanitation processes, the guide helps LBEs reduce these risks significantly.

This document goes beyond simply listing cleaning steps; it establishes a foundation for comprehensive industry standards. It sets expectations not only for cleanliness but also for consistent implementation across different types of LBE businesses. This consistency is critical as immersive technologies become more widely adopted and public scrutiny of health measures increases.

The influence of the VR Connect sanitation guide extends into ASTM International’s published standards, demonstrating its role as a key reference point. As more venues adopt these protocols, customer confidence grows—knowing that their health and safety are prioritized through proven methods.

By focusing on practical solutions tailored specifically to virtual reality devices used in entertainment settings, AAMA’s guide defines a clear path forward in managing the unique sanitation challenges of immersive technology environments.

Key Takeaways from ASTM’s Adoption of AAMA’s Guide as an Industry Standard

The American Amusement Machine Association (AAMA) is proud to announce that its VR Connect Virtual Reality Equipment Sanitation Guide for Location-Based Entertainment Businesses was a key document utilized by ASTM International. This collaboration led to the publication of two new industry standards in 2025, both heavily influenced by the sanitation guide.

Two New ASTM Industry Standards Influenced by AAMA’s Guide:

• Standard for VR Equipment Sanitation Protocols
• This standard provides detailed procedures for cleaning and disinfecting virtual reality devices used in location-based entertainment (LBE) venues. It ensures that all operators follow consistent and effective hygiene practices, reducing the risk of contamination and transmission of pathogens between users.
• Standard for Maintenance and Safety Checks of VR Hardware
• Focused on routine inspections and upkeep, this standard sets requirements for maintaining VR hardware in safe, optimal condition. It covers aspects such as device integrity, hygiene materials compatibility, and user safety measures.

Both standards establish a baseline for health and safety compliance applicable to LBE businesses worldwide. They reflect a growing recognition within the amusement industry sanitation standards landscape that rigorous protocols are essential for protecting guests and employees alike.

The ASTM adoption of AAMA guide elevates sanitation from an operational concern to a codified industry expectation. By embedding the VR Connect guide’s recommendations into formal standards, LBEs gain a clear framework to implement best practices confidently. These standards also facilitate regulatory alignment and help venue operators demonstrate due diligence in managing public health risks associated with high-contact immersive technologies.

This milestone highlights how AAMA’s proactive development of specialized sanitation guidance directly shaped global amusement industry sanitation standards. The impact extends beyond individual venues, setting precedents that influence manufacturers, distributors, and service providers involved with VR equipment across diverse LBE environments.

Expanding Beyond VR: The Scope of the XR and Immersive Technology Committee

The American Amusement Machine Association (AAMA) has broadened its focus beyond traditional virtual reality to encompass a wider range of immersive technologies. This shift is reflected in the renaming of its VR Committee to the XR and Immersive Technology Committee. The committee now oversees standards and best practices not only for virtual reality (VR) but also for:

• Augmented Reality (AR)
• Mixed Reality (MR)
• Haptics technology
• Wearable systems
• Integrated display technologies

This expansion aligns with the rapid evolution of location-based entertainment (LBE) venues, where immersive experiences are no longer limited to VR headsets alone. Augmented and mixed reality experiences overlay digital content onto the real world or blend physical and virtual environments seamlessly, providing diverse forms of engagement for guests.

The inclusion of haptics and wearable devices addresses the growing demand for tactile feedback and more natural interaction methods within immersive environments. These technologies enhance realism and immersion, helping LBEs offer memorable experiences that stand out in a competitive market.

Integrated display technologies cover a broad spectrum of hardware innovations — from advanced optics to spatial audio systems — all contributing to richer sensory experiences. The XR and Immersive Technology Committee’s broadened scope ensures that sanitation guidelines, safety protocols, and operational standards keep pace with these emerging trends.

As LBEs adopt increasingly sophisticated immersive tech, consistent guidance on cleaning, maintenance, and safe use across this expanded technology set becomes critical. The committee’s work supports operators in managing not just VR headsets but an entire ecosystem of hardware that interacts closely with users in high-contact settings.

This evolution reflects how AAMA anticipates industry needs by proactively adapting standards development to include new categories of immersive technology. It positions the association as a leader in setting comprehensive health, safety, and quality benchmarks that resonate with current and future LBE innovations.

The Importance of Hygiene Standards in Location-Based Entertainment Businesses

Location-based entertainment (LBE) venues are rapidly evolving into immersive experiences where guests engage physically with equipment such as VR headsets, controllers, and haptic devices. These high-contact environments bring a pressing need to prioritize location-based entertainment safety to protect both guests and staff from potential health risks.

Rising Public Expectation for Rigorous Hygiene

• Guests increasingly expect health and safety in amusement venues to meet stringent cleanliness and sanitation criteria.
• The COVID-19 pandemic heightened awareness around hygiene, making sanitation protocols a critical factor in customer trust and repeat visitation.
• LBE operators must respond to this demand by adopting thorough cleaning regimens that mitigate the transmission of germs on shared devices.

Role of Sanitation Guides in Health Protection

Sanitation guides like AAMA’s VR Connect Virtual Reality Equipment Sanitation Guide provide practical frameworks tailored specifically for immersive technologies used in LBEs. Their value lies in:

1. Offering detailed cleaning protocols suited to sensitive VR hardware components that require specialized care.
2. Establishing maintenance practices that prolong device lifespan while ensuring hygienic use between guests.
3. Helping businesses strike a balance between strict safety measures and maintaining an enjoyable, seamless guest experience.

“Implementing standardized sanitation procedures safeguards guest health without compromising the immersive quality that draws people to LBEs.” – Observed trend among industry experts

Adhering to these guidelines demonstrates a commitment to guest welfare, which translates into stronger brand reputation and compliance with emerging regulatory expectations. It also reassures guests that their well-being is taken seriously in environments where physical interaction is unavoidable.

Hygiene’s Impact on Business Sustainability

Consistent application of hygiene standards contributes directly to:

• Reducing risks of illness outbreaks linked to amusement equipment.
• Enhancing operational efficiency by minimizing downtime due to device contamination or repair.
• Supporting workforce health, thus maintaining service quality and reliability.

The focus on health and safety in amusement venues reflects a broader shift toward integrating public health considerations into entertainment design and management. For LBEs, hygiene standards are no longer optional but essential components of responsible business practice.

Broader Implications: Standardizing Sanitation Practices Across Industries Adopting Immersive Technology

The use of virtual reality has moved well beyond entertainment. Education, healthcare, and professional training industries increasingly rely on immersive technology for interactive learning, patient therapy, and skills development. This expansion demands a consistent approach to hygiene to protect users in various settings.

Key points driving the need for standardized sanitation include:

• Diverse environments: VR devices are used in classrooms, hospitals, corporate training centers, and simulation labs. Each setting involves multiple users sharing equipment, raising concerns about the transmission of germs and contaminants.
• High-contact equipment: Headsets, controllers, haptic suits, and wearable systems come into contact with skin and mucous membranes. Proper cleaning is critical to prevent infections or allergic reactions.
• User vulnerability: In healthcare especially, patients may have compromised immune systems. Maintaining stringent hygiene reduces risks during therapeutic VR sessions.

The American Amusement Machine Association (AAMA) is proud to announce that its VR Connect Virtual Reality Equipment Sanitation Guide for Location-Based Entertainment Businesses was a key document utilized by ASTM International in crafting two new standards published in 2025. These standards serve as foundational references not only for amusement but also for other industries adopting immersive technologies globally.

Benefits of global hygiene standards for VR spaces:

1. Establish clear protocols adaptable across different industries and use cases
2. Promote user confidence by ensuring devices meet consistent safety criteria
3. Enable manufacturers and operators to align product design and maintenance practices with recognized benchmarks
4. Facilitate regulatory compliance where applicable, streamlining operations in sensitive sectors such as healthcare

Standardized sanitation practices create a safer environment for all users. As immersive technology continues to integrate into daily life—from education labs to clinical settings—such guidelines become essential tools. They help balance innovation with responsibility, allowing organizations to leverage VR’s benefits without compromising health or reliability.

Adopting these standards supports sustainable growth of immersive experiences worldwide by making hygiene an integral part of device deployment and management strategies.

Leadership Perspective from Pete Gustafson: Driving Industry-Wide Health and Safety Initiatives

Pete Gustafson, Executive Vice President of AAMA, highlights the association’s pride and responsibility in shaping sanitation standards for immersive entertainment. He states:

“We are truly honored to have contributed to the industry in such a meaningful way. We will continue to update the AAMA VR Connect Virtual Reality Equipment Sanitation Guide.”

This statement reflects AAMA’s dedication to best practices within the amusement and location-based entertainment sectors. The association recognizes that health and safety remain paramount as virtual reality and other immersive technologies rapidly evolve.

AAMA’s leadership plays a pivotal role in uniting manufacturers, venue operators, suppliers, and regulatory bodies. This collaboration encourages:

• Continuous refinement of sanitation protocols based on emerging research and technology updates.
• Advocacy for uniform health standards across diverse immersive platforms.
• Educational initiatives to raise awareness about hygiene best practices among LBE businesses.

By fostering these efforts, AAMA helps build consumer trust in immersive experiences. Guests can feel confident that their entertainment environments meet rigorous cleanliness criteria without compromising enjoyment.

The proactive stance taken by Pete Gustafson and AAMA ensures ongoing commitment to safe use of virtual reality, augmented reality, and mixed reality devices in LBEs. Their leadership sets a foundation for industry-wide innovation paired with robust health safeguards, allowing immersive technology to thrive responsibly in public venues.

Accessing & Implementing The VR Connect Sanitation Guidelines: Steps For Location-Based Entertainment Businesses

Location-based entertainment (LBE) operators looking to ensure top-tier hygiene and safety standards for their VR equipment can find the VR Connect sanitation guide for location-based entertainment businesses directly through the American Amusement Machine Association (AAMA). This guide, which served as a key document utilized by ASTM International in developing new industry standards, is designed to be both practical and comprehensive.

Where to access the guide:

• Visit the official AAMA website at www.aama.org
• Navigate to the Resources or Publications section
• Look for the VR Connect Virtual Reality Equipment Sanitation Guide for Location-Based Entertainment Businesses
• Download the full guide in PDF format or request a physical copy if available

The availability of this guide online allows LBE operators to easily incorporate established sanitation practices into their daily operations. The guide offers detailed cleaning protocols, maintenance schedules, and safety recommendations tailored specifically for immersive technology environments.

Implementing the guidelines involves:

1. Reviewing Equipment-Specific Protocols: Understanding cleaning procedures unique to various VR headsets, controllers, and accessories.
2. Training Staff: Ensuring all employees are familiar with sanitation best practices and follow them consistently.
3. Establishing Routine Maintenance: Scheduling regular inspections and cleanings based on manufacturer recommendations combined with AAMA’s guidance.
4. Monitoring Compliance: Using checklists or digital tools to verify adherence to hygiene standards.
5. Updating Procedures: Staying informed about updates from AAMA and ASTM as immersive technology evolves.

By integrating these steps, you not only comply with recognized industry standards but also build customer confidence through visible commitment to health and safety. Accessing and following the VR Connect guide positions your business at the forefront of responsible immersive entertainment operations.

FAQs (Frequently Asked Questions)

What is the American Amusement Machine Association (AAMA) and its role in the coin-operated amusement industry?

The American Amusement Machine Association (AAMA) is a leading trade association representing manufacturers and distributors in the coin-operated amusement industry. It plays a pivotal role in advocating for industry standards, promoting safety, and supporting businesses involved in location-based entertainment.

How has ASTM International recognized AAMA’s VR Connect Virtual Reality Equipment Sanitation Guide?

ASTM International has utilized AAMA’s VR Connect Virtual Reality Equipment Sanitation Guide as a key document in developing new voluntary consensus standards for sanitation in location-based entertainment venues. This recognition marks a significant achievement for both AAMA and the broader amusement industry by establishing comprehensive health and safety protocols.

What are the main objectives of AAMA’s VR Connect Sanitation Guide for virtual reality equipment?

AAMA’s VR Connect Sanitation Guide was developed to provide detailed cleaning protocols and maintenance practices specifically tailored for virtual reality devices used in location-based entertainment businesses. The guide addresses hygiene challenges unique to VR equipment, ensuring that venues maintain high standards of cleanliness to protect guest health.

How does ASTM’s adoption of AAMA’s sanitation guide impact health and safety standards in LBE venues?

By adopting AAMA’s VR Connect Sanitation Guide, ASTM International published two new industry standards in 2025 that enhance sanitation requirements across location-based entertainment businesses worldwide. These standards ensure consistent health and safety compliance, fostering safer environments for guests engaging with immersive technologies.

What is the expanded focus of AAMA’s XR and Immersive Technology Committee beyond virtual reality?

AAMA has broadened its scope through the XR and Immersive Technology Committee to include augmented reality, mixed reality, haptics, wearable systems, and integrated display technologies. This evolution aligns with emerging trends in immersive experiences within location-based entertainment industries, supporting comprehensive standards across diverse technologies.

Where can location-based entertainment businesses access the full VR Connect Virtual Reality Equipment Sanitation Guide?

Location-based entertainment operators can access the complete VR Connect Virtual Reality Equipment Sanitation Guide directly through the American Amusement Machine Association’s official website. This resource provides essential guidelines to implement effective sanitation practices for virtual reality equipment within their venues.