VRNexGEN, an immersive virtual reality game center inspired by insights gathered at the prestigious IAAPA Conference, is opening in Brentwood. This new entertainment venue is a significant milestone for East Contra Costa County, bringing state-of-the-art VR experiences to a community eager for innovative family-friendly fun.

VRNexGEN stands apart from traditional arcades by offering a fully immersive VR environment where players are not just spectators but active participants. The arcade introduces a fresh form of entertainment that combines cutting-edge technology with physical movement and social interaction.

Key highlights include:

• A local facility equipped with advanced VR hardware and software.
• An expansive selection of games designed for all ages starting at six years old.
• A unique approach that bridges technology, fitness, and community engagement.

This introduction sets the stage to explore how VRNexGEN fills a distinctive gap in Brentwood’s entertainment scene—moving beyond classic arcade games to redefine what fun looks like in this part of California.

Origins and Vision Behind VRNexGEN

Ashish Marwaha and Prashant Sharma are Brentwood local entrepreneurs who share a passion for technology and making a positive impact on the community. Their journey began not in a corporate boardroom but through grassroots involvement with a local nonprofit organization. This volunteer work deepened their connection to East Contra Costa County, revealing the need for family-centered entertainment options that went beyond the usual offerings.

Both founders saw that there weren’t many activities in Brentwood that could engage children and families in interactive, innovative ways. They have a mix of business skills and a genuine desire to help their community, which led them to come up with the idea for VRNexGEN—a place specifically designed for East Contra Costa County family activities.

Delivering Positive Experiences

Their vision is all about providing positive, family-friendly experiences that break away from traditional norms. VRNexGEN wants to combine the latest virtual reality technology with physical activity and social interaction, creating an environment where kids, parents, and groups of all ages can connect in meaningful ways. The founders are dedicated to building a space that promotes teamwork, excitement, and unforgettable moments while ensuring safety and accessibility.

Key Elements of Their Approach

Here are some key elements that define how they plan to achieve this:

• Community-driven entertainment tailored specifically for Brentwood’s demographics.
• A commitment to inclusivity by offering games suitable for players as young as six.
• Designing immersive experiences that promote movement rather than passive screen time.
• Creating opportunities for families to bond through shared adventures in virtual worlds.

Motivation Behind Their Efforts

Ashish Marwaha highlights their motivation:

“We wanted something fun and positive for children here—a place where families feel welcome and engaged.”

Prashant Sharma adds emphasis on innovation coupled with community roots:

“Our goal was simple: build an entertainment hub that resonates locally but also brings the best of modern tech into East Contra Costa County.”

Hands-On Involvement

Their active participation throughout the planning and development process clearly reflects this vision. The outcome is more than just another arcade; it’s a carefully designed destination created from genuine understanding of what Brentwood families want—and deserve.

Inspiration from IAAPA Conference

Ashish Marwaha and Prashant Sharma’s trip to the IAAPA Conference Orlando marked a pivotal moment in the creation of VRNexGEN. This event, known globally as a hub for family entertainment centers innovation, provided them with firsthand exposure to the latest breakthroughs in virtual reality and immersive technologies. They entered the conference with curiosity but left with a clear roadmap for their VR business development.

Key learnings from IAAPA

Key learnings from IAAPA included:

• Immersive Experience Trends: The founders observed how cutting-edge VR setups were designed to engage multiple senses, combining visuals, sound, and haptic feedback to create fully immersive gameplay. This insight directly influenced VRNexGEN’s decision to invest in haptic vests and spacious arenas that encourage physical movement rather than passive play.
• Diverse Game Offerings: IAAPA showcased a wide range of game genres tailored for different age groups and social settings—from cooperative escape rooms to competitive shooters and fitness-based dance games. The variety demonstrated at the conference inspired VRNexGEN’s extensive catalog of over 50 games, ensuring there is something for everyone, especially families.
• Space Utilization & Safety: Innovative designs seen at the event emphasized open, wall-free arenas that allow players to move freely while maintaining safety standards. This concept shaped VRNexGEN’s unique physical layout in Brentwood, balancing fun with compliance.

Networking at IAAPA

Networking played an equally important role during their visit:

• Connections made at IAAPA introduced Marwaha and Sharma to industry leaders specializing in hardware suppliers, software developers, and operational consultants versed in virtual reality arcades. These relationships proved invaluable when it came time to source equipment like VR headsets and haptic gear.
• Discussions with other entrepreneurs who had successfully launched similar ventures helped refine their business model. They gained insights on customer engagement strategies, marketing approaches tailored to local communities, and operational best practices.
• Exposure to emerging technologies presented by exhibitors gave them confidence that VRNexGEN could adapt quickly as new advancements become available. This proactive approach positions the arcade not just as a startup but as a future-ready entertainment destination.

The IAAPA Conference experience transformed an initial idea into a comprehensive vision grounded in practical knowledge and industry connections. It fueled Ashish and Prashant’s ambition to bring a state-of-the-art virtual reality arcade to East Contra Costa County—one that blends innovation with community spirit.

Features of VRNexGEN Virtual Reality Arcade

VRNexGEN brings a new level of immersive gaming experiences to Brentwood with its extensive selection of virtual reality games. The arcade features over 50 diverse titles, carefully curated to appeal to players aged 6 and up. Whether you’re into fast-paced action, puzzle-solving, or creative adventures, the variety ensures something exciting for every interest and skill level.

Interactive VR Arenas Designed for Movement and Teamwork

This is not your typical video game setup. VRNexGEN emphasizes physical engagement through gameplay that requires running, dodging, and coordinated teamwork. Each session takes place within dedicated interactive VR arenas where players can freely move around — creating an experience that is as much about physical activity as it is mental challenge.

• Games promote full-body involvement rather than sitting still.
• Cooperative multiplayer modes encourage communication and strategy.
• Activities range from zombie shooters to escape room scenarios, dance-offs, and cooking challenges.

This physicality distinguishes VRNexGEN’s offerings from traditional arcades or home gaming setups. You’re not just pushing buttons; you’re actively immersed in a virtual world where your movements directly affect the outcome.

Cutting-Edge Equipment Elevates Immersion

The technology powering VRNexGEN sets it apart in East Contra Costa County’s entertainment scene:

• VR Headsets: High-resolution headsets provide crystal-clear visuals and 360-degree views that transport you inside the game environment.
• Haptic Vests: These wearable devices deliver tactile feedback by simulating sensations such as impacts or vibrations, making interactions feel real.
• Motion Controllers: Intuitive hand-held controllers allow precise manipulation within games—from grabbing objects to firing weapons or dancing.

These tools combine sensory inputs for a deeply immersive experience. The integration of visual, auditory, and haptic feedback means players can feel their way through virtual worlds unlike anything found in traditional arcades.

A Virtual Reality Arcade Comes to Brentwood After Trip to IAAPA

Inspired by the cutting-edge trends discovered at the IAAPA Conference, VRNexGEN’s founders incorporated advanced technologies and diverse gaming options into their facility. The goal was to create an entertainment destination that offers more than just screen time—where families and groups can engage physically, socially, and cognitively in shared experiences.

You’ll find that the design of VRNexGEN promotes active participation while accommodating different ages and interests, making it a unique addition to Brentwood’s local entertainment landscape.

Catering to Families and Groups: Birthday Parties & Team-Building Events

VRNexGEN stands out as a versatile family entertainment center featuring tailored options for birthday parties VR Brentwood and team-building events in VR. Whether celebrating a special day or strengthening workplace bonds, the arcade provides immersive experiences designed to engage all participants actively.

Birthday Celebrations at VRNexGEN

• Customizable party packages accommodate groups of various sizes, allowing hosts to choose game selections and session lengths.
• Private party rooms offer comfortable spaces for cake, gifts, and socializing away from the gaming arenas.
• Flexible scheduling enables multiple birthday parties to happen simultaneously without overlap, thanks to the center’s multiple dedicated VR arenas.
• Families appreciate the unique blend of technology and physical activity, creating memorable celebrations that go beyond traditional party venues.

Corporate Team-Building Events

• Designed to foster collaboration, communication, and healthy competition through interactive gameplay requiring teamwork and strategy.
• Group bookings at VR arcade can include exclusive use of arenas for corporate groups or mixed sessions where teams compete head-to-head.
• The combination of physical movement—running, dodging, coordinating—and immersive virtual environments promotes engagement and breaks down conventional office barriers.
• Team-building sessions often conclude with time spent in private rooms for debriefs or casual networking in an informal setting.

Features Supporting Groups

• Large arena capacity supports up to eight players per session with multiple arenas running concurrently. This setup allows VRNexGEN to host several groups without compromising the quality of experience.
• Equipment such as haptic vests and advanced VR headsets deliver consistent sensory feedback across all group members, ensuring everyone shares equally immersive adventures.
• The center’s family-friendly environment encourages intergenerational participation, making it ideal not just for coworkers but also extended families seeking shared entertainment.

Interactive social activities involving cutting-edge technology combined with physical movement set VRNexGEN apart as a destination for both fun and meaningful connection. Families enjoy engaging together in ways that promote active play while corporate groups find new ways to build rapport outside the typical conference room setting.

Community Impact and Local Entertainment Landscape

VRNexGEN answers a notable demand for community entertainment options Brentwood has long awaited. The region, including nearby cities like Oakley, Antioch, and Pittsburg, has seen limited availability of immersive recreational activities that engage all age groups. Traditional arcades and entertainment centers have dominated the landscape, but they often lack the interactive and physical engagement that VRNexGEN brings.

East Contra Costa County recreation now includes a cutting-edge destination where families and friends can come together beyond screen time. This virtual reality arcade serves as more than just a gaming venue—it’s a social hub encouraging active participation and shared experiences. Players physically move within the arenas, fostering interaction, teamwork, and friendly competition. This dynamic is especially important in communities where options for combining technology with physical activity remain scarce.

Bridging demographic divides

VRNexGEN creates spaces where children, teens, adults, and seniors can enjoy the same innovative experiences. The founders intentionally designed games suitable for ages 6 and up to promote inclusivity.

Promoting social bonds

Whether it’s a group of coworkers during team-building sessions or families celebrating birthdays, the arcade supports meaningful connections through cooperative gameplay.

Filling a regional gap

Nearby cities have few VR arcades or similar venues offering this level of immersion and engagement. VRNexGEN positions itself as a pioneer in the area’s entertainment ecosystem.

Ashish Marwaha and Prashant Sharma envision VRNexGEN as more than just an arcade; it is a place creating lasting memories for diverse groups in the community. Their goal goes beyond business—they want to cultivate an environment where people unite through shared enjoyment of emerging technology paired with active movement.

This approach reflects an understanding of local needs:

• Enhancing family-friendly recreation without relying solely on passive entertainment.
• Encouraging physical activity in an era dominated by sedentary digital consumption.
• Providing a venue that attracts visitors from Brentwood as well as neighboring towns hungry for fresh entertainment alternatives.

VRNexGEN’s presence marks a significant shift in how East Contra Costa County residents experience leisure time. It stands out as a forward-thinking addition that leverages advanced virtual reality to enrich community life while supporting healthier social habits.

The Future of VR Entertainment at VRNexGEN

VRNexGEN is set to evolve continuously by introducing new VR experiences Brentwood residents and visitors can’t find anywhere else. The founders commit to rolling out at least three new games annually, ensuring that each visit offers fresh challenges and engaging content. This approach keeps the entertainment dynamic, appealing to both first-timers and regular players eager for novel adventures.

Expanding Beyond Casual Gameplay

Plans extend beyond casual gameplay with the launch of virtual reality tournaments leagues plans. Competitive events will invite players to test their skills in structured environments, fostering a sense of community and friendly rivalry. These tournaments aim to attract a broad audience—from avid gamers looking for serious competition to families seeking fun group activities that promote teamwork.

Staying Ahead with Immersive Technology Advancements

VRNexGEN’s pursuit of innovation reflects a dedication to staying ahead with immersive technology advancements. After their transformative trip to the IAAPA Conference, the founders gained firsthand insight into cutting-edge VR hardware and software trends shaping the industry. Their strategy includes adopting these advancements early, integrating features like enhanced haptic feedback, improved motion tracking, and multi-sensory experiences that deepen immersion.

A Roadmap for Future Growth

The VIRTUAL REALITY ARCADE COMES TO BRENTWOOD after trip to IAAPA not only brought inspiration but also a roadmap for future growth. Networking with global leaders in family entertainment centers reinforced the importance of continuous innovation paired with community engagement. VRNexGEN’s long-term vision involves expanding its offerings while maintaining a vibrant social hub where technology connects people through shared experiences.

This forward-thinking mindset ensures VRNexGEN remains a pioneer in East Contra Costa County’s entertainment scene. Visitors can expect an evolving landscape of virtual reality that pushes boundaries and invites everyone—from casual players to competitive enthusiasts—to participate in this emerging digital frontier.

How to Experience VRNexGEN Today

VRNexGEN offers a fresh, immersive entertainment option right in the heart of Brentwood. You can find the virtual reality arcade conveniently located at:

2510 Sand Creek Rd, Brentwood, CA

Easy Online Booking

Booking your VR sessions in Brentwood is easy and accessible through their official website:

1. Visit www.vrnexgen.com for detailed information on game options, pricing, and available time slots.
2. The site provides a straightforward booking system to reserve your preferred VR experiences ahead of time.
3. You’ll find descriptions of over 50 diverse games, making it simple to choose experiences that fit your interests and group size.

What to Expect at VRNexGEN

Visiting this virtual reality arcade means stepping into a world unlike traditional arcades or entertainment centers. Here’s what you can expect:

• Physical engagement that involves running, dodging, and teamwork in dedicated VR arenas.
• Cutting-edge equipment such as VR headsets and haptic vests that bring sensory feedback to life.
• Experiences tailored for individuals, families, or groups — perfect for birthday parties or corporate team-building events.

Perfect for Newcomers and Tech Enthusiasts

If you’re new to VR gaming or curious about how immersive technology transforms entertainment, VRNexGEN offers an ideal introduction. The blend of physical activity with virtual adventure creates memorable moments that stand apart from typical gaming venues.

This innovative concept sprang from insights gained after the founders’ transformative trip to the IAAPA Conference—the global hub for family entertainment innovation. Now brought home to Brentwood, it represents the next generation of interactive fun.

Book Your Session Today

Take the step today: book your session online or drop by to witness firsthand how VRNexGEN is reshaping local entertainment with immersive gaming experiences that truly engage body and mind.

FAQs (Frequently Asked Questions)

What is VRNexGEN and how did it come to Brentwood?

VRNexGEN is a new virtual reality arcade in Brentwood, inspired by insights gained at the IAAPA Conference. It brings advanced VR entertainment to East Contra Costa County, filling a unique community entertainment gap beyond traditional arcades.

Who are the founders of VRNexGEN and what inspired their vision?

VRNexGEN was founded by Brentwood local entrepreneurs Ashish Marwaha and Prashant Sharma. Their shared passion for technology and community impact, along with their local roots and volunteer work, inspired them to create a family-friendly, innovative entertainment center tailored to Brentwood’s needs.

What kind of virtual reality experiences does VRNexGEN offer?

VRNexGEN offers over 50 diverse VR games suitable for ages 6 and up. The arcade features interactive VR arenas where players engage physically through running, dodging, and teamwork, using equipment like VR headsets and haptic vests that provide immersive sensory feedback.

Does VRNexGEN cater to special events like birthday parties or team-building?

Yes, VRNexGEN provides options for birthday celebrations and corporate team-building sessions. They offer private party rooms and flexible arena capacities allowing multiple groups simultaneously, making it an appealing venue for families and coworkers seeking interactive social activities involving technology and physical movement.

How does VRNexGEN impact the local community and entertainment landscape?

VRNexGEN fills a long-standing gap in family entertainment within Brentwood and neighboring cities such as Oakley, Antioch, and Pittsburg. It serves as a hub for social connection through innovative virtual reality experiences that promote physical activity, fostering memorable moments that unite various demographic groups in the community.

What are the future plans for VR entertainment at VRNexGEN?

VRNexGEN plans to regularly introduce new games—at least three annually—to keep experiences fresh and engaging. Upcoming initiatives include competitive tournaments or leagues to foster community participation beyond casual play. The arcade is committed to adopting cutting-edge technologies showcased at industry events like IAAPA moving forward.