Immotion leverages zoo & aquarium success to grow into science museum sector by building on a solid foundation as a global leader in immersive edutainment. For over seven years, Immotion has collaborated with zoos and aquariums across five continents, delivering cutting-edge virtual reality (VR) content designed specifically for education and conservation. This extensive experience positions Immotion uniquely to expand its reach into the science museum sector.

The company’s expansion strategy focuses on integrating immersive VR experiences with science museums’ educational missions. Immotion’s storytelling approach combines engaging visuals, live-action VR films, and interactive simulations that captivate audiences of all ages. These immersive experiences help museums convey complex STEM topics in accessible ways, making learning memorable and impactful.

Immersive VR plays a crucial role in enhancing educational storytelling by transporting visitors directly into natural habitats, historical eras, or cosmic environments. This technology supports conservation efforts by fostering empathy for endangered species and increasing awareness of environmental challenges. Immotion’s innovative content bridges entertainment and education, providing science museums with powerful tools to inspire curiosity and deepen understanding of our planet’s past, present, and future.

Immotion’s Success Story in Zoos and Aquariums

Immotion has built a strong reputation by delivering immersive VR experiences tailored for zoos and aquariums worldwide. Their live-action VR films serve as powerful tools supporting both conservation efforts and STEM education programs. These films allow visitors to engage deeply with marine life and endangered species education, making abstract concepts tangible.

Popular VR Titles

Some of the most popular VR titles offered by Immotion include:

1. Swimming With Humpback Whales – an awe-inspiring underwater journey showcasing the majesty of these gentle giants.
2. The Great Migration VR documentary – capturing the epic movement of wildlife across vast landscapes.
3. Shark Dive – providing an up-close encounter with one of the ocean’s most misunderstood predators.

Institutions like the Buffalo Zoo and Bird Paradise utilize these immersive experiences to educate visitors about animal habitats and highlight the importance of protecting endangered species. At Bird Paradise, for example, twelve egg-shaped pods offer rotating shows that last 5–7 minutes each, creating a family-friendly indoor nature attraction that appeals to all ages.

Impact on Visitor Engagement

Visitor engagement rises significantly through this innovative approach. Children describe the simulations as fun and interactive, especially when the VR setup moves in sync with the visuals, enhancing realism. Pricing remains accessible—Buffalo Zoo charges $7 for their dinosaur-themed VR experience, while Bird Paradise offers sessions for $8 (with promotional deals available). This blend of education and entertainment is reshaping how zoos and aquariums connect with their audiences on conservation issues.

Expansion into the Science Museum Sector

Immotion’s proven success in zoos and aquariums laid a solid foundation for expanding into the science museums market. This strategic move taps into a complementary audience eager for immersive educational storytelling in VR, where complex STEM concepts become accessible and engaging.

Immersive Storytelling in Science Museums

Immersive storytelling leverages virtual reality to bring scientific phenomena to life, enhancing traditional exhibits with interactive narratives. This approach supports STEM programmes by providing visitors with memorable, hands-on learning experiences that deepen understanding of topics like biology, geology, and physics. VR’s ability to simulate environments or historical events makes it an ideal tool for science museums aiming to inspire curiosity and critical thinking.

Key Partnerships in the Science Museum Sector

Key partnerships illustrate Immotion’s commitment to this sector:

• Phillip and Patricia Frost Museum of Science: Integrating immersive VR content tailored to diverse science themes.
• Museu de les Ciències: Expanding educational outreach through interactive virtual experiences.
• Parque de las Ciencias by Toroverde: Enhancing visitor engagement with cutting-edge technology.
• Denver Museum of Nature & Science: Collaborating on projects that fuse entertainment with rigorous scientific education.

These collaborations reflect a shared vision of using VR not only as an attraction but as a powerful medium for supporting STEM education and making science more tangible and exciting for museum audiences worldwide.

Highlighted VR Experiences and Educational Content for Museums

Immotion leverages its zoo and aquarium success to grow into the science museum sector with a strong lineup of immersive VR experiences designed to engage visitors deeply in STEM topics.

1. Dinosaur Evolution VR Experience

Set for release in July 2025, this groundbreaking film is narrated by renowned paleontologist Dr. Phillip Manning. It offers users a vivid journey through the Mesozoic era, bringing prehistoric creatures to life with stunning realism. Visitors can explore evolutionary milestones and understand how dinosaurs shaped Earth’s history, enriching museum narratives about natural history.

2. Polar Bear Conservation Film VR

This upcoming project aims to raise awareness about climate change by focusing on the plight of polar bears in rapidly changing Arctic environments. Through immersive storytelling, audiences witness firsthand the challenges these animals face due to melting ice caps, connecting conservation science directly with emotional impact.

3. Space Exploration VR Journey

Designed to inspire curiosity about space science and technology, this experience takes users beyond Earth’s atmosphere. It highlights human achievements in space travel and explores future possibilities in planetary exploration, supporting educational goals related to astronomy and physics.

Benefits of Immersive Storytelling for Science Engagement

Immersive storytelling offers clear benefits for science engagement. It transforms abstract concepts into tangible experiences, making complex scientific principles accessible for learners of all ages. By integrating these VR experiences into museum exhibits, Immotion helps institutions foster deeper understanding of Earth’s past ecosystems, current environmental issues, and the vastness of space exploration—all critical components of comprehensive STEM education.

Immotion at Industry Events and Future Plans

Immotion will be prominently featured at the ASTC 2025 Annual Conference held at the Moscone Center, a key gathering for science and technology centers worldwide. This event serves as an ideal platform for Immotion to showcase its latest innovations in immersive edutainment designed specifically for science museums. Attendees can experience firsthand how Immotion’s VR solutions transform traditional exhibits into dynamic educational adventures.

Key Highlights of Immotion’s Presence

Key highlights of Immotion’s presence include:

• Demonstrations of cutting-edge VR content that enhances STEM learning through interactive storytelling.
• Presentations on integrating virtual reality with museum education programs to deepen visitor engagement.
• Discussions about upcoming partnerships aimed at expanding access to immersive experiences in new regions and institutions.

Future Plans

Looking ahead, Immotion plans to broaden its collaborations with museums and educational organizations. New initiatives will leverage advancements in VR technology to develop tailored content addressing current scientific challenges such as climate change, biodiversity loss, and space exploration.

The impact of these immersive experiences extends beyond entertainment. They foster greater global understanding of complex scientific topics, promote nature conservation awareness, and encourage sustainable behaviors by placing users directly inside vivid, realistic environments. Immotion’s commitment to innovation continues to redefine how visitors connect emotionally and intellectually with science in museum spaces around the world.

Conclusion

Immotion leverages zoo & aquarium success to grow into the science museum sector, demonstrating how immersive storytelling benefits educational initiatives in museums by making STEM topics accessible and engaging. Virtual reality transforms learning by placing you inside dynamic environments that highlight conservation messages and scientific discovery.

• Engages audiences with vivid, memorable experiences about our planet’s past, present, and future
• Supports deeper understanding of nature, wildlife, and sustainability challenges
• Provides a versatile platform for educators and institutions to spark curiosity and inspire action

Explore Immotion’s diverse range of immersive experiences to enrich your knowledge and connection with the natural world.