500+ free-roam venues with happy operators! –
PortAventura World is one of Spain’s top theme park destinations, known for its dedication to innovation and state-of-the-art attractions. The park constantly strives to exceed expectations by combining technology with storytelling to deliver unforgettable experiences.
Expedition ULUM: The Jurassic Awakening is the newest mixed reality (XR) experience created by PortAventura Adventure Labs in partnership with Spatial Voyagers. With immersive theming designed by Moya and powered by PICO4 Ultra Enterprise XR glasses, this attraction represents a significant milestone as PortAventura World’s third XR experience.
In this article, you will discover:
Get ready to explore an attraction that revolutionizes the interaction between physical spaces and digital realms like never before. This groundbreaking method is reminiscent of PortAventura’s newest haunted attraction, where mixed reality technology is employed to intensify the scares and excitement of the experience.
Expedition ULUM is created by PortAventura Adventure Labs, the in-house innovation team at PortAventura World. This team specializes in creating unique theme park experiences by combining advanced technology with captivating storytelling.
PortAventura Adventure Labs is responsible for:
To enhance the XR content creation and spatial computing aspects of Expedition ULUM, PortAventura Adventure Labs collaborates with Spatial Voyagers. This partnership brings in valuable expertise in designing immersive digital environments that seamlessly respond to physical movement, thereby improving guest interaction.
Moya, an internationally acclaimed scenography company, is also involved in the development of Expedition ULUM. Their role is to create immersive theming and scenography elements that support both the narrative and technological components of the attraction.
The involvement of Moya guarantees that every physical detail—such as set pieces and environmental textures—aligns with the overall story being told and enhances the technological aspects.
The combination of PortAventura Adventure Labs’ technical innovation, Spatial Voyagers’ expertise in XR content creation, and Moya’s artistic design results in an attraction where physical and digital worlds blend seamlessly.
Expedition ULUM: The Jurassic Awakening features theming by Moya and uses PICO4 Ultra Enterprise mixed reality glasses to create a groundbreaking fusion of physical and digital worlds. These advanced XR glasses allow guests to see and interact with virtual elements seamlessly overlaid onto the real environment, enriching the immersion far beyond traditional VR or AR experiences.
This is the first time mixed reality (MR) technology has been used in a theme park, where visitors wear PICO4 Ultra Enterprise headsets to enter a lively Jurassic world. Unlike regular virtual reality, these glasses let you see your physical surroundings, allowing you to move around naturally and interact with both real objects and digital creatures. This combination increases interactivity, making the experience more fun and unforgettable.
PortAventura World previously introduced XR technology through attractions like El Diablo Neo, the world’s first XR roller coaster. However, Expedition ULUM goes even further by using MR glasses that seamlessly combine set design and digital content. The lightweight design and high-quality visuals of the PICO4 Ultra Enterprise enhance comfort and clarity during the 12-15 minute adventures.
Key benefits of this technology include:
The use of PICO4 Ultra Enterprise mixed reality glasses shows how PortAventura World is changing the way virtual technology is used in theme parks with advanced XR applications designed for family-friendly adventures.
Expedition ULUM: The Jurassic Awakening takes you to Yucatán’s cenotes, incredible natural sinkholes with deep Mayan roots and cultural significance. These cenotes are gateways to an ancient underground river system, setting the stage for a tale that weaves together science, adventure, and mystery.
You become part of a scientific mission tasked with uncovering aquatic dinosaur fossils concealed beneath the waters of the cenote. This story invites you to explore the uncharted depths where Jurassic creatures await, bringing prehistoric life vividly to your senses.
Themed physical settings crafted by Moya enhance this journey, merging seamlessly with cutting-edge visuals delivered through PICO4 Ultra Enterprise XR glasses. Developed by PortAventura Adventure Labs in collaboration with Spatial Voyagers, the experience creates a dynamic environment where cultural heritage and technological innovation meet to immerse you fully in this extraordinary expedition.
Expedition ULUM offers a family-friendly XR attraction in Spain designed for groups of up to six participants. This format encourages a shared adventure, fostering collaboration and excitement among family members or friends as they explore together.
The experience lasts approximately twelve to fifteen minutes, a carefully balanced duration that keeps guests fully engaged without overwhelming younger visitors. This timeframe ensures accessibility for all ages while delivering a compact, dynamic journey.
Guests interact with a multisensory interactive experience that blends physical and digital elements seamlessly. You’ll encounter tactile props and environmental effects alongside the mixed reality visuals delivered by PICO4 Ultra Enterprise glasses. This combination deepens immersion by stimulating multiple senses—sight, sound, and touch—making the Jurassic world feel tangible and alive.
Movement is unrestricted within the space, allowing participants to freely explore the environment, uncover clues, and engage with digital creatures and objects naturally integrated into the physical setting.
PortAventura World’s innovation strategy places a strong emphasis on merging emotion with cutting-edge technology. Expedition ULUM exemplifies this approach by crafting an emotional journey powered by advanced mixed reality. The park leverages immersive storytelling techniques alongside the latest digital tools to redefine how visitors interact with attractions. This combination enriches the guest experience, making it not only entertaining but also deeply engaging.
The innovation strategy at PortAventura World goes beyond just technology—it focuses on creating meaningful connections between guests and narratives. By integrating science, culture, and fantasy within Expedition ULUM, the park demonstrates its dedication to immersive experiences that resonate emotionally while showcasing technological breakthroughs.
Inclusivity plays a key role in this commitment. Expedition ULUM is designed with accessibility in mind:
This focus on accessibility reflects PortAventura World’s broader mission to create universal experiences where everyone feels welcome. Technology is harnessed not just for novelty but as a tool to break down limitations and invite all visitors into new worlds.
PortAventura World continuously explores innovation that serves both emotion and inclusion, placing guests at the heart of every development. Expedition ULUM stands as a clear example of this philosophy in action, setting new standards for theme parks worldwide.
PortAventura World sets a high standard in the European theme park industry by embracing mixed reality technology with bold innovation. Developed by PortAventura Adventure Labs in close collaboration with Spatial Voyagers, Expedition ULUM: The Jurassic Awakening demonstrates the park’s commitment to pushing the boundaries of immersive entertainment. The involvement of Moya in theming and the use of PICO4 Ultra Enterprise XR glasses highlight a seamless blend of creative design and advanced technology.
This experience builds on the momentum created by earlier successes such as El Diablo Neo, the world’s first XR roller coaster, reinforcing PortAventura World’s role as a pioneer in mixed reality attractions. The integration of physical environments with digital layers introduces new possibilities for storytelling and guest interaction that extend far beyond traditional rides.
PortAventura World’s strategic investment in mixed reality experiences signals continued leadership in crafting next-generation attractions. The future outlook PortAventura World envisions is one where technology amplifies imagination, creating dynamic adventures that captivate diverse audiences across Europe.
Explore Expedition ULUM at PortAventura World to experience a truly immersive Jurassic adventure that pushes the boundaries of theme park innovation. Developed by PortAventura Adventure Labs in collaboration with Spatial Voyagers, this attraction combines cutting-edge technology with rich storytelling. Theming by Moya and the use of PICO4 Ultra Enterprise XR glasses create an unmatched blend of physical and digital worlds.
This mixed reality experience enhances visitor engagement by merging:
Families and adventure seekers will find Expedition ULUM a captivating journey that sparks curiosity and imagination. This innovative attraction sets a new standard for immersive storytelling, inviting you to discover a world where emotion and technology unite seamlessly.
