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Virtuix Takes Next Step Toward Nasdaq Trading

Futuristic VR treadmill glowing blue and green with abstract arrows and digital lines in a modern tech setting, symbolizing innovation and stock ma...

Virtuix has filed an SEC registration statement that will allow investors to trade its stock on Nasdaq under the ticker VTIX. This filing is a crucial step for the company as it gets ready for public trading through a direct listing on the Nasdaq Global Market. The SEC registration statement shows that Virtuix is prepared to reach out to more investors and increase its visibility in the market.

The importance of this move goes beyond just financial markets. Virtuix is at the forefront of gaming and fitness innovation, creating omni-directional virtual reality treadmills that have transformed immersive experiences. By entering Nasdaq trading, the company can access new sources of capital and strategic growth while also validating its technological advancements.

Key points to keep in mind:

  • Virtuix’s NASDAQ debut will put it among emerging leaders in VR hardware and software.
  • The company’s products target both consumer fitness enthusiasts and enterprise clients in entertainment and defense.
  • With growing interest in virtual reality applications, Virtuix aims to capitalize on expanding market demand.

Expect Virtuix Nasdaq trading under the symbol VTIX to attract attention from investors interested in cutting-edge VR solutions that blend physical activity with digital immersion.

1. Understanding Virtuix’s Business Model

Virtuix has carved a distinct niche in the virtual reality (VR) space by focusing on omni-directional treadmills that blend immersive gaming and fitness experiences. The core of its product portfolio includes the Omni One consumer system and the Omni Arena enterprise venues.

1.1 Product Offerings

  • Omni One: Targets home users who want to bring full-body VR locomotion into their living rooms. This treadmill allows users to walk, run, or strafe naturally within virtual environments, creating an unmatched sense of presence.
  • Omni Arena: Serves commercial locations such as arcades, entertainment centers, and VR arenas. It supports multiplayer VR experiences designed for social interaction and competitive gameplay, making it a leader in location-based entertainment.

1.2 Market Leadership

Virtuix’s leadership in the location-based entertainment market is rooted in early innovation and continuous product refinement. The company has shipped over 4,000 Omni Pro units globally to enterprise customers in more than 45 countries and installed about 80 Omni Arena venues with more than 500,000 registered players. This footprint demonstrates how Virtuix has established itself as a pioneer in immersive venue-scale VR.

1.3 Revenue Model

The revenue model reflects a diversified strategy:

  • Hardware sales: The primary source comes from selling Omni One consumer systems and enterprise hardware. Early shipments of approximately 1,800 Omni One units have generated over $4 million in revenue.
  • Subscription services: Omni Online offers users access to curated VR content for a monthly fee ($14/month), with nearly half opting for annual plans.
  • Game sales and digital content: Revenue derives from proprietary VR games designed specifically for the omni-directional platform.
  • Maintenance programs: The Omni Care program provides ongoing support and upkeep for enterprise customers, ensuring reliability and customer retention.
  • Usage credits: The Omniverse Credits system incentivizes engagement within the Virtuix ecosystem.

1.4 Global Operations

Virtuix maintains a global operational footprint with strategic production facilities located across Asia—including Zhuhai (China), Hong Kong, and Taiwan—while its corporate headquarters remain in Austin, Texas. This geographic setup supports efficient manufacturing logistics paired with centralized management of product development, marketing, and finance.

The company’s ability to scale both consumer and enterprise offerings positions it well within an expanding market hungry for innovative VR solutions that blend physical activity with digital immersion.

2. The SEC Filing and Nasdaq Direct Listing Details

Virtuix took a significant step toward public trading by filing an S-1 registration statement with the U.S. Securities and Exchange Commission (SEC) on December 30, 2025. This filing marks the company’s intention to pursue a direct listing on the Nasdaq Global Market under the ticker symbol VTIX.

Key Aspects of the Filing

1. Direct Listing Approach

Virtuix opted for a direct listing rather than a traditional initial public offering (IPO). This means there are no underwriters facilitating the sale of new shares or raising additional capital for the company itself. Instead, existing shareholders will have the opportunity to sell their shares directly to public investors.

2. Class A Shares Resale Registration

The S-1 filing registers over 34 million Class A shares for resale by current shareholders. None of the proceeds from these sales will go to Virtuix, as this process strictly enables liquidity for existing investors without diluting ownership or increasing the company’s cash reserves.

3. Role of Financial Advisor

Maxim Group LLC is engaged as Virtuix’s financial advisor throughout this process. They provide guidance on regulatory compliance, market positioning, and investor outreach during the direct listing transition on Nasdaq.

Understanding the Direct Listing Process

Unlike traditional IPOs where companies issue new shares and raise funds through investment banks underwriting public offerings, direct listings allow companies like Virtuix to go public by registering existing shares for resale. This method reduces underwriting fees and aligns shareholder interests around market-driven price discovery on day one of trading.

Investors looking at VTIX will be buying stocks directly from early investors rather than from newly issued shares. This approach suits companies that do not require immediate capital infusion but seek to offer liquidity and broaden their shareholder base via a public exchange.

Nasdaq’s platform supports this modern route to public markets, catering increasingly to tech-driven companies with strong community followings or established private investor networks eager for secondary market access.

The SEC registration ensures transparency by making detailed corporate disclosures available, including financial statements, risk factors, management profiles, and business operations insight—critical information that helps investors assess Virtuix’s growth prospects within virtual reality hardware and software ecosystems.

This strategic move positions Virtuix not only as a pioneer in VR treadmill technology but also as an emerging publicly traded entity ready to capture attention from institutional and retail investors alike.

3. Expanding Horizons: Tactical Training VR Applications and Consumer Market Growth

Virtuix is broadening its impact beyond entertainment into tactical training VR applications. A significant development is the partnership with the U.S. Air Force innovation cell, YokoWERX. This collaboration involves the adoption of Virtuix’s VTW prototype stations, designed to enhance immersive training scenarios for defense personnel. The integration of omni-directional treadmill technology in military training environments showcases Virtuix’s ability to tailor its VR solutions for mission-critical applications, offering realistic movement and spatial awareness in virtual settings.

The move into defense markets complements Virtuix’s established presence in location-based entertainment but also signals a strategic diversification. Defense contracts often provide stable revenue streams and demonstrate technological credibility, which can positively influence investor confidence as Virtuix files its SEC registration statement to allow investors to trade stock on Nasdaq.

Consumer Market Growth

Consumer market growth remains a core pillar of Virtuix’s business expansion. The Omni One consumer system has seen accelerating shipments, with over 1,800 units sold by September 2025 alone. These sales have generated more than $4 million in revenue, indicating strong demand from households equipped with gaming devices and income levels above $75,000 — a sizable addressable market estimated at 17 million U.S. households.

Several factors drive this growth:

  • Subscription Model: Omni One Online subscription service priced at $14/month encourages recurring revenue. Approximately half the customers opt for annual plans, securing longer-term cash flow.
  • Production Capacity: Internal manufacturing capabilities allow up to 3,000 Omni One units per month, supporting rapid scaling.
  • Global Reach: While headquartered in Austin, Texas, with production facilities in Asia (Zhuhai, Hong Kong, Taiwan), Virtuix is expanding consumer availability beyond the U.S., targeting European and other international markets.

This dual focus on tactical training and consumer VR markets positions Virtuix at the intersection of two high-growth sectors. The company leverages its innovative omni-directional treadmill technology to meet distinct needs—from military readiness programs to immersive home gaming experiences—fueling diverse revenue streams that underpin its Nasdaq ambitions.

4. Navigating Market Dynamics and Competition in the VR Treadmill Space

The global VR headset market forecast projects substantial growth, with expected expansion from $10.3 billion in 2025 to $51.9 billion by 2034. This rapid growth reflects rising consumer interest, technological advancements, and increasing adoption of virtual reality across entertainment, fitness, and professional training sectors.

Virtuix operates within this expanding ecosystem, specifically focusing on the omni-directional treadmill segment—a niche yet critical component enabling immersive VR experiences through natural movement.

Competitive Landscape: Key VR Treadmill Rivals

Several companies compete alongside Virtuix in developing omni-directional treadmills designed for VR applications. Each brings distinct technology approaches and market strategies:

  • KAT VR: Known for its sleek design and commercial-grade hardware, KAT VR targets both consumer and enterprise customers. Their treadmills emphasize compactness and affordability, aiming to increase accessibility for home users while maintaining robust performance for gaming venues.
  • Infinadeck: Infinadeck differentiates itself with a patented omnidirectional moving platform that offers full 360-degree locomotion without the need for harnesses or shoes with sensors. Though priced at a premium, their technology appeals to high-end simulation markets including defense training and industrial applications.
  • Cyberith: Cyberith focuses on combining motion platforms with advanced sensor integration to enhance user feedback and immersion. Their product lineup balances consumer-friendly design with enterprise capabilities, serving sectors such as esports arenas and rehabilitation centers.

Market Positioning and Challenges

Virtuix’s leadership in location-based entertainment venues positions it strongly against these competitors by leveraging existing installations like Omni Arena and expanding consumer reach through Omni One systems.

Key challenges include:

  1. Price Sensitivity: Omni-directional treadmills remain costly compared to traditional gaming peripherals, limiting mass-market penetration.
  2. Technological Innovation: Continuous improvements in tracking accuracy, safety mechanisms, and software ecosystem are necessary to maintain competitive advantage.
  3. Market Education: Widespread understanding of omni-treadmill benefits versus standard VR controllers is still developing among consumers.

Opportunities Within a Growing Market

The surge in VR headset adoption fuels demand for complementary hardware like VR treadmills that enhance immersion. Growth drivers include:

  • Expanding gaming communities seeking more physically engaging experiences.
  • Increasing interest from fitness enthusiasts integrating VR workouts.
  • Defense agencies adopting VR solutions for tactical training simulations.

Virtuix’s ability to scale production—currently capable of manufacturing up to 3,000 Omni One units per month—and diversified revenue streams from subscriptions and maintenance programs provide resilience amid competition.

By continuously innovating and capitalizing on expanding global markets, Virtuix remains a pivotal player navigating the evolving landscape shaped by rivals such as KAT VR, Infinadeck, and Cyberith.

5. Financial Performance Overview Prior to Nasdaq Listing

Virtuix financial highlights for fiscal year (FY) 2025 reveal notable growth alongside ongoing investment in product development and market expansion. The company reported total revenue of $3.59 million, marking a 49% increase year-over-year compared to the previous fiscal period. This revenue surge is primarily attributed to strong sales of hardware, including the Omni One consumer systems, and recurring income from subscription services such as Omni Online.

Key financial metrics for FY 2025 include:

  • Revenue: $3,590,438
  • Year-over-year growth: 49%
  • Gross profit: -$227,377 (negative 6% margin)
  • Operating income: -$14,186,769
  • Net income: -$14,648,792

Hardware sales remain the dominant revenue driver. The shipment of over 1,800 Omni One units by September 2025 generated more than $4 million in revenue alone. Subscription services contribute a steady stream of recurring income with the Omni One Online subscription priced at $14 per month; approximately half of subscribers opt for annual plans, enhancing cash flow predictability.

While revenue growth is impressive, Virtuix operated at a loss during FY 2025. Negative gross profit and operating income reflect substantial investments in research and development (R&D), marketing efforts to expand market reach, and scaling production capabilities with internal capacity reaching up to 3,000 Omni One units per month.

The company’s cost structure indicates deliberate prioritization of long-term strategic positioning over short-term profitability. This approach aligns with expectations in emerging technology sectors where initial losses are common due to heavy upfront capital expenditures.

Virtuix’s diversified revenue streams include:

  1. Hardware sales (Omni One consumer systems and enterprise offerings)
  2. Subscription services (Omni Online)
  3. Game sales supporting the Omni platform
  4. Maintenance programs (Omni Care)
  5. Usage credits via Omniverse Credits

This multi-channel revenue model supports resilience while broadening customer engagement across both consumer and enterprise segments.

The financial performance before Nasdaq listing demonstrates Virtuix’s ability to scale operations rapidly amid increasing demand for immersive virtual reality fitness solutions. Investors examining these figures will note strong top-line growth tempered by meaningful operational expenses that aim to fuel future market leadership.

Examining the balance between expanding revenues and controlled losses provides insight into Virtuix’s readiness for public trading and capacity to compete effectively within the evolving VR treadmill ecosystem.

6. Leadership Team Driving Public Market Transition

Virtuix’s progression toward a Nasdaq listing is guided by a leadership team combining deep technical knowledge with strong financial acumen. This blend of skills is crucial for navigating the complexities of going public and scaling the business effectively.

Jan Goetgeluk – CEO and Chairman

  • Engineering foundation: Jan Goetgeluk holds engineering degrees from Ghent University, equipping him with the technical expertise needed to innovate in virtual reality treadmill technology.
  • Financial insight: An MBA from Rice University complements his technical background, enabling Jan to bridge product development with strategic business growth.
  • Investment banking experience: His previous role as an investment banking associate at J.P. Morgan provides valuable exposure to capital markets and corporate finance, a key asset as Virtuix files its SEC registration statement to allow investors to trade VTIX stock on Nasdaq.
  • Founder’s vision: As the company’s founder, Jan’s leadership reflects a commitment to pioneering omni-directional VR treadmills not only for gaming but also for enterprise and defense sectors.

Thomas McGinnis – Chief Financial Officer

  • Accounting expertise: Thomas McGinnis brings certified public accountant (CPA) credentials licensed in Texas, reinforcing Virtuix’s financial discipline during its IPO process.
  • Corporate controller background: Former Controller at Ammo Inc., Thomas has extensive experience managing complex financial reporting requirements.
  • Academic credentials: Degrees from Arizona State University and the University of Texas at Dallas underpin his proficiency in accounting and finance.
  • IPO readiness: His role ensures that Virtuix maintains accurate financial controls and compliance as it transitions into a publicly traded company.

This leadership duo balances innovation with fiscal responsibility, positioning Virtuix to meet investor expectations following its SEC registration statement filing. Their combined expertise supports both technological advancements and investor confidence as Virtuix prepares for active trading on Nasdaq under ticker symbol VTIX.

How to Trade Virtuix Stock on Nasdaq: A Guide for Investors

Virtuix is entering the public market through a direct listing on Nasdaq under the ticker symbol VTIX. This method differs from a traditional initial public offering (IPO) because it does not involve issuing new shares or raising capital for the company. Instead, existing shareholders are registering over 34 million Class A shares for resale, enabling them to trade publicly without diluting ownership.

What Direct Listing Means for Investors

  • No new shares are created; therefore, the company’s cash reserves remain unaffected by the listing.
  • Shareholders who currently own registered shares can sell them immediately once trading begins.
  • Pricing is determined by supply and demand in the open market rather than a fixed IPO price set by underwriters.

Steps to Trade Virtuix Stock on Nasdaq

  1. Open a Brokerage Account
  2. You need an active brokerage account that supports trading on Nasdaq exchanges. Popular online brokers such as E*TRADE, TD Ameritrade, Fidelity, or Robinhood provide easy access for retail investors.
  3. Fund Your Account
  4. Ensure your account has sufficient funds in U.S. dollars before placing any orders.
  5. Search for Ticker VTIX
  6. Once Virtuix begins trading, enter the ticker symbol VTIX into your broker’s trading platform to view current prices and place buy or sell orders.
  7. Choose Order Type
  8. Use market orders to buy or sell at current prices or limit orders to specify your preferred price points.
  9. Monitor Market Activity and SEC Filings
  10. Regularly check updates via the SEC’s EDGAR database and company press releases for important news that could impact stock performance or liquidity.

Additional Considerations

  • Since there is no capital raise involved, Virtuix’s financial health won’t be directly influenced by trading volume or share sales.
  • Volatility might be higher initially due to supply-demand imbalances typical of direct listings.
  • Institutional interest and analyst coverage may develop after public debut, influencing stock visibility.

Investors interested in how to trade Virtuix stock on Nasdaq should prepare by setting up accounts early and staying informed through reliable financial news sources and official filings. This approach helps navigate the nuances of direct listings effectively while positioning you to partake in Virtuix’s promising growth trajectory.

Conclusion

Virtuix has filed an SEC registration statement to allow investors to trade stock on Nasdaq, marking a crucial moment in the company’s journey. This move sets the stage for accelerated growth driven by several key factors:

  • Expanding consumer adoption: The increasing shipments of Omni One units and subscription service uptake indicate strong market acceptance.
  • Defense contracts: Collaborations like those with the U.S. Air Force innovation cell broaden Virtuix’s application scope beyond entertainment into tactical training.

The company’s continuous innovation in virtual reality treadmill technology positions it firmly within a rapidly evolving immersive fitness simulation industry. Advancements in hardware, software subscriptions, and integration with emerging VR ecosystems create a solid foundation for future success.

Investors looking at the Virtuix future growth potential should consider:

  1. The growing global VR headset market with projections reaching $51.9 billion by 2034.
  2. Virtuix’s leadership role in omni-directional treadmill solutions across consumer, enterprise, and defense sectors.
  3. The strategic advantage gained through a direct Nasdaq listing under ticker VTIX, enhancing liquidity and public visibility.

Virtuix stands at an exciting intersection of technology and market expansion—its Nasdaq debut opens new opportunities to participate in shaping the future of immersive virtual reality experiences.

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