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Unlike many FECs abandoning “attended” VR attractions, Andretti’s seems to have cracked the code.  Their 8th venue, just opening in Grand Prairie, Texas, is packed with VR attractions that take…

If you’re a fan of Netflix’s immersive content, you will love their latest venture. Netflix is stepping into the physical world with the launch of Netflix Houses, set to open…

The industry is buzzing (or should be) with the news that Sony Pictures has acquired Alamo Drafthouse Cinemas. This move is another tremor in the movie theater industry earthquake that…

In a recent episode of “The Being Virtual Show,” I had the pleasure of interviewing Brent Bushnell, the co-founder of Two Bit Circus. We covered a wide range of topics,…

Texas-based AR’s Entertainment Hub recently unveiled its third location in only two years. In addition to the usual bumper cars, laser tag, bowling, and skating attractions, they’ve doubled down on…

I’ve documented Netflix’s entry into the location-based VR space. It started with Viva Las Vengeance, a 6-player zombie shooter from a taco truck that fizzled as a touring attraction but…

Big news from the film festival circuit. This year, Cannes has officially embraced the virtual reality world with an Immersive Competition featuring five virtual reality entries and four non-competition VR entries.    Thierry Frémaux,…

If you didn’t make it to this session in March, we have a bootleg recording thanks to Inowize, makers of QBIX. QBIX is the most affordable and compact immersive gaming…

Apparel Group, a huge retail fashion conglomerate, signed a franchise agreement to open 25 new Sandbox VR locations by 2028 across the Middle East region. In addition to 2200 retail…

This blog post is an extract from the Bob Cooney’s VR Arcade Game Buyer’s. You can download the whole guide here. Google Maps is the go-to navigation tool for over…