PICO’s been making VR headsets since 2015, building a solid reputation in the commercial and enterprise space. Now backed by ByteDance, they’re gaining serious traction with the PICO 4 lineup, which was built from the ground up for professional and out-of-home applications. Lightweight, durable, and loaded with enterprise-friendly features like face and eye tracking, the PICO 4 Enterprise is turning heads with operators and developers alike. While PICO has long been popular across Europe and Asia, we’re starting to see real momentum in the U.S. as more venues look to integrate reliable, affordable, and flexible all-in-one systems for location-based VR.