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For the first time in Buenos Aires, Univrse’s Museo del Prado Immersive presents at La Rural a virtual reality experience that lets you step inside five of the Prado Museum’s most iconic masterpieces. This isn’t your typical museum visit—Univrse has developed the innovative xroam platform, designed to fuse art, history, and cutting-edge VR technology into a seamless, multi-sensory journey.
Imagine entering Velázquez’s Las Meninas or wandering through Bosch’s The Garden of Earthly Delights not as a distant observer but as an active participant in the painting itself. The significance here goes beyond novelty: it’s about bringing centuries-old masterpieces to life in a way that transforms how we appreciate and understand art.
By using virtual reality, Univrse is changing the story of museum experiences—making art accessible, immersive, and undeniably present for Buenos Aires audiences.
Univrse’s Museo del Prado Immersive presents at La Rural a virtual reality experience that lets visitors step inside five of the Prado’s most iconic works. This isn’t your average gallery stroll—this is multi-user virtual reality, where you and fellow art lovers can explore these masterpieces simultaneously, each becoming part of the story.
The exhibition, Art Masters: Prado Museum in Virtual Reality, leverages cutting-edge metaverse technology to push immersion beyond typical VR boundaries. Visitors start their journey in a physical gallery that sets the stage with historical context and details about the selected paintings. Then, slipping on VR glasses, they dive headfirst into hyper-realistic 3D environments where brushstrokes become landscapes and characters literally surround you.
This blend of physical and virtual spaces transforms traditional museum visits into participatory adventures. Imagine wandering through Las Meninas or exploring The Garden of Earthly Delights not as a distant observer but as an element woven into the fabric of these masterpieces.
La Rural becomes more than a venue—it turns into a portal where centuries-old art meets 21st-century technology, letting visitors inhabit history rather than just view it.
The virtual reality experience provided by Univrse at Museo del Prado Immersive in Buenos Aires allows art enthusiasts to explore the intersection of history and technology. In this immersive experience, we delve into the masterpieces of renowned artists such as Diego Velázquez, El Bosco, Francisco de Goya, Paolo Veronese, Rubens, and Jan Brueghel.
Las Meninas, a masterpiece by Diego Velázquez, invites viewers to explore the complexities of art within art. This painting not only captures the essence of the Spanish royal family but also plays with perspective and illusion, drawing viewers into its intricate narrative.
El Bosco’s The Garden of Earthly Delights is a mesmerizing triptych that takes us on a journey through paradise, earthly delights, and hell. Each panel tells a unique story filled with symbolism and mystery, challenging viewers to unravel its enigmatic meanings.
Francisco de Goya’s El Aquelarre delves into the realm of witches’ sabbaths, showcasing his dark and provocative style. Through virtual reality, viewers can witness the intensity of Goya’s imagery up close, experiencing the chilling allure of his work.
Paolo Veronese’s Venus and Adonis captures the essence of love and tragedy in a stunning display of artistic prowess. Through VR technology, visitors can appreciate the intricate details and emotional depth of this classic piece.
Rubens and Jan Brueghel’s collaborative piece, The Sense of Sight, offers a glimpse into the Baroque era’s fascination with sensory perception. By exploring this artwork in virtual reality, audiences can immerse themselves in a world where sight becomes a multi-dimensional experience.
By exploring these iconic masterpieces through VR technology at Museo del Prado Immersive in Buenos Aires, visitors gain a deeper appreciation for art’s historical significance and artistic fidelity. Each masterpiece comes to life in a way that transcends traditional viewing experiences, offering a new perspective on these timeless works.
For the first time in Buenos Aires, Univrse’s Museo del Prado Immersive at La Rural uses VR glasses to transport visitors inside five of the Prado’s most iconic masterpieces. These aren’t your average cardboard viewers—VR glasses deliver crystal-clear visuals and precise motion tracking that put you smack dab in the middle of the canvas.
How does this amplify art appreciation? Instead of just staring at a flat reproduction, you become part of the scene. Details invisible to the naked eye come alive; brushstrokes, textures, and spatial depth gain new dimension through immersive technology. The experience transforms passive viewing into active exploration, letting you walk around and interact with elements as if you were painted right in.
Behind this magic lies Univrse’s cutting-edge metaverse technology—a virtual ecosystem designed to host multiple users simultaneously within these recreated worlds. This isn’t just a single-player VR trip. You can share the experience with others in real time, making it social and dynamic rather than isolating.
Univrse blends meticulous artistic fidelity with scalable metaverse infrastructure to create an interactive environment where history meets 21st-century digital storytelling. This technological backbone elevates the Museo del Prado Immersive beyond a simple exhibit—it’s an engaging art experience reimagined for the digital age.
The Prado Museum conservation team plays a crucial role in this virtual journey, ensuring every pixel respects the original masterpieces’ integrity. Their expertise goes beyond traditional restoration—it extends into the digital realm, advising Univrse on color accuracy, texture fidelity, and historical context to maintain authenticity within the immersive experience.
Visitors aren’t just passive observers; they get a rare peek behind museum walls. A virtual security guard—part of the exhibit’s immersive narrative—guides you through a simulated restoration workshop. This isn’t your average VR tour but a meticulous walkthrough where you witness firsthand:
This virtual visit highlights the painstaking care involved in preserving these cultural treasures, paralleling the precision required in crafting the VR experience itself. The conservation team’s collaboration with technologists ensures not only visual accuracy but also educates users on how art preservation works today—blending science, craftsmanship, and technology.
Stepping inside this restoration space adds an unexpected layer of intimacy to the exhibit. It transforms you from spectator to participant in a continuing story of safeguarding humanity’s artistic heritage.
The discussion around how Univrse seamlessly intertwines 21st-century art narratives with classical masterpieces at the Prado Museum exhibit unveils a truly captivating and unique experience for visitors. By leveraging cutting-edge technology, Univrse has crafted an immersive journey that transcends time and space, allowing guests to engage with art in unprecedented ways.
This innovative approach isn’t limited to the Prado Museum exhibit alone. Univrse has also launched a new free-roam VR experience in China that brings fairy tales to life, showcasing their ability to blend art and technology across different cultural narratives.
To purchase tickets for this remarkable VR experience at La Rural, visitors can easily access the ticket sales through La Rural’s official website. This streamlined process ensures that art enthusiasts and tech aficionados alike can secure their spot to delve into the magical fusion of art and technology curated by Univrse.
Through this innovative blend of art and technology, Univrse invites visitors to step into a realm where traditional masterpieces come alive in a modern narrative context. This harmonious marriage of the past and present offers a fresh perspective on art appreciation, pushing boundaries and redefining the way we interact with iconic works of art.
This exhibition, which combines art and technology, is a significant event. For the first time in Buenos Aires, Univrse’s Museo del Prado Immersive invites you to step inside five of its most famous masterpieces using the xroam platform. It’s not just about looking at art—it’s about experiencing it, moving through history with a virtual reality twist that changes how we appreciate culture.
Which masterpiece will you enter next?
