Description

Trick ’r Treat – An Immersive AR Halloween Thriller

Trick ’r Treat brings the cult-classic Halloween film to life in a first-of-its-kind augmented reality attraction that goes far beyond a traditional haunted house. Guests step directly into Warren Valley, the eerie small town where the Rules of Halloween are not just folklore—but life or death. Powered by holographic AR, the experience surrounds players with larger-than-life scares, interactive storylines, and unforgettable encounters, all while keeping them grounded in the real world for a safe yet chilling adventure.

The attraction combines horror, suspense, and exploration into a cinematic journey where every move matters. Players venture through iconic scenes from the film, solve interactive challenges, and come face-to-face with Sam, the ever-watchful spirit of Halloween, who punishes those who break the rules. Hidden surprises, branching paths, and replayable story elements ensure no two visits are exactly the same—inviting guests to return for fresh thrills.

For operators, Trick ’r Treat delivers a turnkey, scalable attraction designed to drive traffic during the Halloween season and beyond. The headset-based AR system is fully wireless, eliminating the need for cords or heavy setup, and can be adapted to various venue sizes. With the ability to accommodate groups, it provides a social, high-capacity experience perfect for families, teens, and thrill-seekers.

The recognizable Trick ’r Treat brand, combined with its cult following, adds instant marketing appeal. Seasonal attractions are proven traffic drivers, and this AR experience offers operators a way to capitalize on Halloween excitement with an immersive format that stands out from traditional haunted houses or escape rooms. It not only engages guests but encourages social sharing, word-of-mouth buzz, and repeat visits.

By blending cutting-edge augmented reality with one of horror’s most beloved properties, Trick ’r Treat redefines the haunted attraction. It offers operators a unique, high-impact experience that boosts revenue, broadens audience reach, and cements their venue as a must-visit destination for seasonal thrills.

Additional information