VR Adventure Zone, a family-friendly arcade, is seeking SRIA approval to relocate to Pier One Marina on Pensacola Beach. Known for its immersive virtual reality experiences such as racing games, escape rooms, and a wide array of classic arcade games, VR Adventure Zone has been a local favorite for over four years at Cordova Mall. The move to Pier One Marina promises an upgraded venue with exciting new attractions designed to engage families, teens, and corporate groups alike.
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You will also learn about the anticipated soft opening scheduled for October 25, marking a new chapter for this innovative family entertainment destination.
VR Adventure Zone has been a staple at the Cordova Mall location for over four years. During this time, it built a loyal following by offering immersive virtual reality experiences and arcade games to families and gamers alike. The lease at Cordova Mall, however, was set to expire in January 2024.
Circumstances shifted when the mall exercised their right to vacate VR Adventure Zone with a 30-day notice. A new long-term tenant was scheduled to take over the existing space. This unexpected lease expiration meant VR Adventure Zone needed a new home.
Enter Scott Wheatley, the master leaseholder of Pier One Marina. Wheatley had visited the Cordova Mall location multiple times and recognized the unique appeal of VR Adventure Zone as a family-oriented entertainment center. He reached out to owner Michael Fletcher toward the end of 2024 with an offer to lease space at Pier One Marina for a new venue.
Michael Fletcher views this move not as a setback but as an opportunity for growth. He expressed excitement about bringing VR Adventure Zone’s upgraded offerings to Pensacola Beach, emphasizing the area’s family-friendly environment and potential for attracting diverse groups. Fletcher said,
“We weren’t planning on going anywhere and we were doing just fine but, you know, it happens… Everything happens for a reason, I believe it.”
The relocation marks a new chapter in VR Adventure Zone’s history—one that leverages its strong foundation from Cordova Mall while embracing fresh prospects at Pier One Marina.
VR Adventure Zone’s relocation to Pier One Marina hinges on securing sublease space approval from the Santa Rosa Island Authority Board (SRIA). The SRIA holds jurisdiction over business operations on Pensacola Beach, making its approval critical for any new or relocated enterprise within this community.
The approval process involves several key steps:
The SRIA’s role extends beyond simple approval—it ensures that new businesses contribute positively to Pensacola Beach’s family-friendly atmosphere and local economy. Their oversight protects public interests and preserves the character of this popular destination.
Potential challenges during this process include community concerns about increased foot traffic or noise levels, adherence to lease terms, and compliance with local regulations. However, VR Adventure Zone’s established reputation and commitment to family entertainment work in its favor.
Securing SRIA approval will unlock opportunities for VR Adventure Zone to bring cutting-edge virtual reality experiences to a broader audience while enriching Pensacola Beach’s recreational offerings.
VR Adventure Zone, a family-friendly arcade seeking SRIA approval to relocate to Pier One Marina, is raising the bar on interactive entertainment. The new location will showcase upgraded virtual reality offerings designed to immerse visitors in cutting-edge experiences.
Alongside these attractions, VR Adventure Zone continues to offer a broad array of classic arcade games, creating a versatile environment for families and gamers alike. The owners anticipate holding a soft opening on October 25, assuming all approvals and renovations proceed smoothly.
The combination of innovative VR technology and diverse gaming options positions VR Adventure Zone at Pier One Marina as a premier destination for immersive family entertainment on Pensacola Beach.
VR Adventure Zone designs its experiences to appeal to a wide range of visitors, primarily focusing on three key groups:
The venue welcomes children aged 6 and up, making it an ideal spot for family outings. Parents can enjoy watching their kids explore virtual reality escape rooms or participate in laser tag challenges across four different levels.
This demographic finds the free-roam VR arenas and adrenaline-pumping racing simulators especially engaging. The variety of games keeps this audience coming back for fresh challenges and social gaming experiences.
Team-building events form a significant part of VR Adventure Zone’s offerings. The interactive nature of VR encourages collaboration and communication, providing companies with a unique environment to strengthen team dynamics.
Group-oriented services include organized birthday parties with tailored activities that cater to different age groups and interests. Private event hosting allows for exclusive access to the arcade, escape rooms, and laser tag arenas. These options make the venue versatile for celebrations or professional gatherings alike.
The facility’s ability to accommodate varying group sizes enhances its appeal. Whether you’re planning a family get-together, a teen hangout, or a corporate retreat, VR Adventure Zone creates an immersive experience suited to your needs.
Transforming the Pier One Marina space into a fully functional VR Adventure Zone requires significant renovations tailored to immersive virtual reality experiences and arcade entertainment. The existing layout demands adaptation to accommodate multiple VR free-roam arenas, racing simulators, escape rooms, laser tag areas, and a redemption arcade.
Key renovation components include:
The estimated renovation cost falls within the range of $20,000 to $50,000, reflecting the scope of work needed to build out a modern entertainment venue. This investment balances operational needs with creating an engaging environment that appeals to families, teens, and corporate groups alike.
Owner Michael Fletcher emphasizes that this financial commitment is essential to delivering an upgraded experience at Pensacola Beach — one that pushes the boundaries of interactive entertainment while maintaining family-friendly accessibility. The build-out timeline aligns with securing approvals and preparing for the soft opening event planned later this fall.
VR Adventure Zone, a family-friendly arcade known for its immersive virtual reality experiences like racing games and escape rooms, is aiming to launch a soft opening on Oct. 25 at the new Pier One Marina location. This date depends on receiving SRIA approval and completing scheduled renovations smoothly.
Owner Michael Fletcher emphasizes the importance of this event as a way to introduce the community to the upgraded environment and expanded game offerings. The soft opening will provide visitors a first look at the cutting-edge VR arenas, laser tag courses, and an expanded arcade lineup.
Expect a welcoming atmosphere designed for all ages, with plans to showcase the new gaming technology alongside familiar favorites from their Cordova Mall days. This initial opening phase will help fine-tune operations while building excitement for the full public launch.
The soft opening represents a significant step in bringing innovative family entertainment directly to Pensacola Beach visitors and locals alike.
Choosing Pensacola Beach for the new VR Adventure Zone location reflects a strategic move to tap into a vibrant, family-oriented community. The decision stems from several key factors unique to this coastal destination.
Pier One Marina advantages include:
The location offers more than just physical space. It positions VR Adventure Zone at the heart of a bustling social hub where virtual reality adventure can thrive alongside other leisure activities. This integration enhances the appeal for diverse audiences—from families with young children to teens and corporate groups.
Owner Michael Fletcher appreciates that Pier One Marina aligns perfectly with the arcade’s mission. It provides an accessible and inviting setting where guests can experience cutting-edge virtual reality in a community-focused venue designed to entertain and engage.
The SRIA approval is a crucial step for VR Adventure Zone’s move to Pier One Marina. This approval will allow the family-friendly arcade to bring its exciting virtual reality experiences—including racing games, escape rooms, and arcade classics—to Pensacola Beach visitors.
Here are the key upcoming milestones:
VR Adventure Zone’s future plans show a commitment to family entertainment innovation by combining technology-driven fun with a venue designed for diverse audiences. Getting SRIA approval will be a turning point, allowing this unique arcade experience to thrive in its vibrant new location.