Save the Date: VR Arcade & Attraction Summit March 2025
Save the Date: VR Arcade & Attraction Summit March 2025
Zero Latency VR is joining the growing rank of location-based VR free roam providers offering turnkey arena solutions for family entertainment centers. These modular arenas are specifically designed to seamlessly integrate into multi-attraction venues, allowing for thrilling immersive experiences without taking up too much space.
Flexibility is crucial in the location-based entertainment industry, especially when it comes to large attractions like free-roam VR. Zero Latency has been firm in their 2000 square footprint for an 8 player attraction since they launched in 2016.
This rigidity led to most Zero Latency locations as standalone businesses. With the landscape growing increasingly competitive, and customer awareness increasing ,it makes sense for them to lower the barrier of adoption to increase their installed base.
Zero Latency uses the immense compute power of high-powered gaming PCs with graphics cards from leaders like Nvidia to create the most believable VR experiences possible. Unlike cheaper options with use standalone compute on the headsets, leading to much lower quality graphics, PCVR gives players the premium immersive experience they’re looking for.
The up front cost of these systems are considerably higher than standalone systems. Each headset requires its own high-end PC. In addition WIFI 6e networking equipment is required to wirelessly transmit the video to the headsets. Then there’s the HTC Focus 3 headsets, which are 3X the cost of an entry level model, but offer the highest levels of comfort, performance, reliability and operational ease.
Check out this interview with Zero Latency CTO Scott Vandonkelaar, Thomas Dexmeir from HTC, and Winston Cabell, Owner of Zero Latency Vancouver, about how Zero Latency’s superior technology leads to smoother operations and higher profits.
The higher investment around a Zero Latency needs to yield a higher revenue and bottom line compared to cheaper, standalone VR solutions like Hero Zone or Phenomena. That comes down to utilization and price point.
The quality of the Zero Latency experiences supports a much higher price point per player than cheaper standalone solutions. Most locations in the US charge between $50 and $60 per person for a half hour game. This price point might challenge the mindset of FEC operators, who continually undercharge for immersive entertainment experiences.
Zero Latency VR is changing the game for Family Entertainment Centers (FECs) with their new compact free-roam arenas. These modular marvels come in two size variants: 10×10 meters and 14×7 meters, each designed to accommodate six players.
While Zero Latency is working on its own arena infrastructure design, their software platform is a perfect fit for the ROAM Arena. It’s available in a 10×10 meter configuration, ready for PCVR integration.
Zero Latency is the gold standard in AAA free roam VR. They invented the warehouse scale experience and have perfected it over three generations of technology since 2015. They have the deepest library of first-person shooter games, including major IP titles like Far Cry, and the forthcoming Warhammer game.
Incorporating Zero Latency VR into a Family Entertainment Center (FEC) can bring numerous benefits:
These arenas can be seamlessly integrated into various types of venues, such as:
The best part is that you don’t need a huge area to provide top-notch, immersive experiences. Even if you have a small space available, these compact versions will still deliver the same excitement and intensity as their larger counterparts.
Zero Latency’s CTO emphasizes that, “Our experiences are mind-blowing, so it’s been important to make sure we capture that same monumental feeling, even in smaller spaces.” This commitment to quality ensures that whether you’re playing in a massive arena or one of these compact versions, the experience remains unparalleled.
Ready to elevate your FEC? Get ahead of the curve with Zero Latency’s compact arenas and redefine what’s possible in entertainment spaces.
Zero Latency VR offers a game-changer for Family Entertainment Centers (FECs) seeking to elevate their customer experience. Here’s why integrating these free-roam arenas is a no-brainer:
Imagine stepping into a virtual world where every movement is tracked, and the environment responds seamlessly. This isn’t just VR; it’s an immersive adventure. Zero Latency’s setup ensures that players forget they’re in an FEC, diving headfirst into thrilling escapades.
Cutting-edge tech like Zero Latency VR acts as a magnet. People love innovative experiences. Offering such advanced technology means more visitors and, crucially, more repeat visits. It’s not just about foot traffic; it’s about building loyalty. With six AAA titles, and more coming, there’s plenty of reason to come back.
Free-roam virtual reality is the future of the attractions industry. FECs embracing this trend signal to customers that they’re ahead of the curve, offering what others can’t. This keeps them relevant in an ever-evolving market.
In a competitive landscape, differentiation is key. Zero Latency VR provides a unique selling point that sets FECs apart from rivals. It’s not just another attraction; it’s the attraction that gets people talking.
By embracing Zero Latency VR, FECs don’t just keep up—they lead the pack.
Cafe 35 Kings Billiards and Bar, located in Rochester, New York, is more than just a pool hall. It’s a lively destination that offers a variety of entertainment options and embraces innovation.
When Cafe 35 Kings decided to incorporate Zero Latency VR into their establishment, their goal was clear: to take their offerings to the next level. They understood the current trends in entertainment and recognized that free-roam VR was not just a passing trend, but a game-changer. By embracing this state-of-the-art technology, they expected both an increase in customer satisfaction and a rise in the popularity of their attraction.
“Our customers love trying new, exciting experiences, and free-roam virtual reality is a key trend and evolution in the attractions industry that is impossible to ignore. The new 6-player sizing has allowed us to add Zero Latency to our list of attractions so that customers can experience the most immersive adventures available today.” – Hakan Sayginer, owner of Cafe 35 Kings Billiards and Bar.
Zero Latency VR is not just a tech marvel; it’s a global phenomenon. This Australian powerhouse is making waves by introducing flexible arena sizes that fit snugly into spaces previously deemed impossible for such high-caliber virtual experiences.
The introduction of compact arenas, sized at 10×10 and 14×7 meters, represents a strategic pivot designed to fuel worldwide expansion. This flexibility allows Zero Latency VR to infiltrate diverse venues—arcades, resorts, and even compact VR centers—with ease. Imagine the possibilities when small spaces can offer the same mind-blowing experiences as larger setups.
This isn’t just about fitting into smaller spaces; it’s about breaking boundaries and reaching new markets. From bustling cities to remote tourist spots, Zero Latency VR is poised for further global expansion from their existing footprint of 100 locations, with another 60 in the pipeline. If you’re in the FEC business, this is a trend worth jumping on early.
Don’t have 1000 square feet of space, but still looking for a great immersive attraction? Discover how AR’s Entertainment Hub is offering their customers “Disney Quality Immersion” for up tp 6-players at a time in only 170 square feet with QBIX.
