Spree Interactive was born Holodeck VR when they were spun out of Fraunhofer IIS, one of the world’s leading applied research institutes. Undertaking a rebranding in 2019, with investment from ProSiebenSat.1, the leading entertainment media company in Germany, Spree Interactive is one of the fastest-growing location based VR companies in the world.

The Spree Arena is the highest throughput VR attraction available today for FECs. With 10 players in 1000 square feet playing family-friendly mini-games, a Spree Arena can handle well over 100 people per hour. This is why chains like Urban Air are rolling it out as a feature in their new urban adventure parks.

Spree Arena is the only VR product that focuses on the 4–12 year old market. According to Party Center Software, 74% of parties are for kids 4–12 years old. These Generation Alphas are the most technologically savvy generation ever. Yet most high-tech attractions are inaccessible to them. Urban Air includes a custom version of the Spree Arena they call the VR Portal in their most expensive admission and birthday party tiers. It’s a key to them driving increased spending per family.

Spree’s special sauce is creating games that a 4-year-old can play with no instructions, but a parent or grandparent can still find joy in. They have a large library of games like Anteater, where players must swing their giant probiscis noses to catch bugs, to Jump A Cheese, where moon-based mice jump to squish worms and bugs.

They also have STEM content from Galileo, the world’s most successful science magazine TV show called Mission to Mars. Developed in partnership with Hollywood SFX house Pixomondo, it takes groups of explorers to the surface of Mars to conduct science experiments. And they’re about to release a game based on the Einstein Brain Training games. If you have an FEC with a large birthday party and school group business, Spree is one to look at.

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