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Creative MUT’s ATEEZ exhibition drew about 15,000 visitors in eight days at dududo SEOUL in central Seoul, the company said on 3 November. Opening-day sessions and several other time slots sold out.
The K-pop group’s exhibition, “ATEEZ 8IRTHDAY : OUR ETERNAL STARS”, ran from 24 to 31 October to mark eight years since its debut.
Visitors could join a choreography experience set to ATEEZ’s song “BAD” and watch the new song “Drip” performed across eight holographic displays.
The show also carried Coachella footage, an archive of stage costumes and trophies, and a fan message wall. All 2,000 limited-edition merchandise items made for the run sold out, Creative MUT said.
dududo SEOUL occupies an underground space near City Hall station that had been unused for about 40 years. Creative MUT is developing it as a venue for K-pop exhibitions.
Its first show was “COSMOS”, a media exhibition for BIGBANG’s 20th anniversary that Creative MUT produced with YG Entertainment, Venturesquare reported in August. That show combined AI, real-time hologram, XR and VR content.
Creative MUT said it plans more media art exhibitions and brand collaborations at the venue.
Creative MUT was founded in 2020. Its G-Dragon exhibition, “Übermensch”, opened at The Hyundai Seoul in 2024, ran in 11 cities and drew about 250,000 visitors.
“You can’t meet every fan in person through a concert,” Creative MUT chief executive Kim Tae-hwan told MTN in April. “Technology is the entry ticket into the artist’s world,” he said, in remarks translated from Korean.
For venue operators, Creative MUT has run two artist anniversaries in 2026 in an underground space unused for about 40 years. The ATEEZ show sold out its opening-day sessions and all 2,000 merchandise items. For IP holders, the same producer has staged exhibitions for G-Dragon, BIGBANG and ATEEZ since 2024, and the G-Dragon show ran in 11 cities.
A K-pop exhibition venue Creative MUT is developing under central Seoul, between City Hall and Euljiro 1-ga stations. It opened with BIGBANG’s “COSMOS” exhibition in 2026.
About 15,000 over eight days, from 24 to 31 October 2026, according to Creative MUT.
The ATEEZ show used holographic displays and an interactive choreography experience. The BIGBANG show combined AI, real-time hologram, XR and VR content.
A Seoul creative technology company founded in 2020. It produced G-Dragon’s “Übermensch” exhibition, which ran in 11 cities and drew about 250,000 visitors.
