The premier amusement and gaming trade show, EAG Expo Europe, has announced a co-located exhibition called the Social Immersive Entertainment Expo (SIEX). This international event, taking place from January 14-16, 2025, at ExCeL London, will focus on three key areas of social entertainment:

Immersive Entertainment

Showcasing the latest in Extended Reality (XR) technologies, including VR, AR, and MR applications, SIEX will present cutting-edge hardware and software designed to enhance location-based entertainment.

Competitive Play

Highlighting the growing esports and video game betting industries, this section will feature race simulations, esports tournaments, and other competitive gaming innovations, demonstrating the profitability and appeal of these markets.

Social Entertainment

Focusing on the burgeoning Competitive Socialising (#CompSoc) trend, this area will explore the integration of technology in the food, drink, and fun sectors. It will offer insights into franchise opportunities and the technology driving this vibrant market.

Event Features

SIEX will provide three days of business opportunities, including exhibition stands, live demonstrations, and business pods for franchise presentations. The event will also feature seminar sessions with industry experts and a ticketed social mixer at a leading social entertainment venue in London.

Kevin Williams, a specialist in the international immersive social entertainment landscape, has been appointed event ambassador and will moderate the seminar program. He expressed enthusiasm about the event, saying, “It has been amazing collecting feedback from the trade to establish this social entertainment expo. I am honored to be able to work with a proven team on a project that will define the future of the leisure entertainment sector.”

For more information, visit the SIEX website.

Event Details:

• Dates: January 14-16, 2025
• Location: ExCeL Convention Centre, London, UK