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X-Corp launched an English-language version of The Traitors Experience, its game for the X-Cube, at IAAPA Expo Europe in London in September 2026. X-Corp licensed The Traitors from All3Media International.
IAAPA Expo Europe ran from 22 to 24 September, with X-Corp on stand S5245. Amusements & Attractions reported the launch on 23 September.
The X-Cube is a 16-square-metre room with a 98-inch touchscreen, individual player controls and special effects. X-Corp, based in Maassluis in the Netherlands, sells it to FECs, escape-room businesses and other entertainment venues. X-Corp said the X-Cube runs without staff.
The Traitors Experience runs for 60 minutes. Players complete missions to build a prize pot, and one or more traitors among them secretly sabotage the group. Between missions, the players meet at the Round Table to discuss what happened, make accusations and banish players.
X-Corp lists the game for four to eight players aged 15 and over. The X-Cube holds one group at a time. At 60 minutes a game, that caps one X-Cube at eight players an hour.
“The Traitors is built around one of the most powerful ingredients in group entertainment: trust,” said Gerben van Leeuwen, chief executive and co-founder of X-Corp.
The Traitors Experience has run in the Netherlands and Belgium. X-Corp is now offering the English-language version to operators in the UK and selected international markets.
The TV format started in the Netherlands. IDTV created it with RTL Creative Unit. It first aired on RTL 4 in 2021 as De Verraders, Variety reported in February 2026. By February 2026 the format had been commissioned in 40 territories, and a live experience based on the show was running in London.
“We are delighted to work with X-Corp to bring this new experience to the location-based entertainment market,” said Jason Easy, vice president of licensing (sales) at All3Media International.
The Traitors joins X-Corp’s X-Cube games, among them Murder at the Mansion, Spytraining and Submerged.
For FEC and escape-room operators, the X-Cube has a 16-square-metre footprint and runs 60-minute games for four to eight players. Each X-Cube tops out at eight players an hour. For TV format licensors, The Traitors is now licensed for the X-Cube as well as a live experience in London.
What is The Traitors Experience? A 60-minute group game based on The Traitors TV format, built for X-Corp’s X-Cube and licensed from All3Media International.
How many players does the Traitors TV format attraction take? Four to eight players aged 15 and over, according to X-Corp. With 60-minute games, one X-Cube takes at most eight players an hour.
How big is the X-Cube? 16 square metres, with a 98-inch touchscreen, individual player controls and special effects.
Where is The Traitors Experience available? It has run in the Netherlands and Belgium. X-Corp is offering the English-language version to operators in the UK and selected international markets.
