Will Sony’s Immersive Concept Redefine Location-based Entertainment? Sony Electronics unveiled an ambitious proof of concept video at CES 2025, showcasing their next-gen immersive location-based entertainment (LBE) concept. This innovative setup…

Google announced its new OS for virtual and augmented reality devices, called AndroidXR last week. At the unveiling they demoed the forthcoming headset from Samsung, which looks an awful lot…

Not Much Was Really New There was a reasonable amount of VR, but the number of VR experiences on exhibit is way down from 2018 when there were over 100…

The most important thing you can do to prepare for a massive trade show like IAAPA is to get comfortable shoes. Every year I try to have some kind of…

It’s hard to tell what the One Big Thing will be this week, as companies like to surprise us during IAAPA. There are new VR arcade games from old-school arcade…

It’s well established that porn has driven the adoption of many technologies, from VHS tapes to pay-per-view to broadband internet. Throughout history, adult content has played a significant role in…

One of the disparaging comments lobbied at virtual reality technology is that it’s isolating. People who don’t do VR see it as a lone experience where you submit yourself to…

The world of virtual reality (VR) is brimming with opportunities for ambitious entrepreneurs. But where should you start, and what should you focus on? In this article, I’m sharing some…

The virtual reality industry has made remarkable strides over the past few years, but what does it take for standalone free-roam VR venues to succeed? As a longtime VR industry…

Early forays into large-screen cinema attractions indicate the potential sweet spot for location-based virtual reality investments.  There’s No Place Like Dome The Sphere (that huge immersive dome in Las Vegas)…

A trend was going around social media platforms last week encouraging people to type the following prompt into ChatGPT: “Based on our past interactions, tell me something about myself I…

Twenty-five years ago, Joe Pine and Jim Gilmore published The Experience Economy. They recognized that the more one customizes a service, the more it becomes an experience. Their model showed…