Hero Zone Hangout

Bringing People Together: The Power of Shared VR Experiences

Competitive socialization is the new hot buzz in the location-based entertainment industry. New concepts are popping up everywhere. People love to socialize, and lighthearted, fun competition creates an experiential framework for people to spend a few hours together without the pressure of making conversation the focal point. Lucky Strike Entertainment started the competitive socialization trend […]

Esports Igniters: Empowering Employees to Boost Customer Engagement
The VAR BOX was unveiled at the Amusement Expo International last year, and operators immediately saw its potential, awarding it…
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Lights, Camera, VR: Hollywood Streams into Virtual Reality Arcades
The relationship between Hollywood and video games is a long and complicated one. Fans want more ways to interact with…
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Unleashing VR’s Potential: The Integrated VR Arcade
One of the biggest challenges facing VR in family entertainment centers is that operators treat these products like arcade games.…
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The VR Time Crunch: Crafting an Experiential Occasion
There’s a reason that movies are 90 minutes or longer, escape rooms run for an hour, a line of bowling…
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Redefining Esports: Inside Jean Marriotte’s VR Game Plan
For the last few years, I’ve been interested in the intersection of virtual reality, esports, and location-based entertainment. There’s been…
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Reviving the Game: How VR and Mixed Reality Are Transforming Laser Tag
Laser tag has endured in the FEC industry for one reason. Throughput. It’s one of the most space-efficient anchor attractions…
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Blast from the Past: Merging Laser Tag and Virtual Reality in the Quest for Immersive Entertainment
I was a penny-stock broker in the Wolf of Wall Street days in the mid-1980s. Many of my clients were…
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The Cable Nightmare is Over
It’s been the industry’s bane since this VR wave showed up in 2016. It’s extremely rare for operators to agree…
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What is “Location-based Entertainment”?
Written by ChatGPT The first reference to the term “location-based entertainment” (LBE) is challenging to pinpoint precisely, as it likely…
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Escaping Reality: Next Gen Puzzle Adventures
VR escape rooms have been around since the early days of VR arcades. They typically allow up to 4-6 players,…
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From Boom to Bust to Revival: The Transformation of VR Arcades
The first VR arcades started popping up in China in 2015. Internet cafés had been all the rage for the…
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The VOID Unraveled: 7 Factors Behind the Downfall of a VR Revolution
I get asked all the time what happened to The VOID. The narrative created by their management team was that…
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Here are the tech trends shaping the VR industry
HTC VIVE XR Elite: Hands-on Review In February of this year, I was invited to speak about why the metaverse…
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VR for Trampoline and Adventure Parks
It was only in 2004 that the first indoor trampoline park opened under the SkyZone banner. Since then, over 600…
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Cut the Crap: VR Laser Tag
As the founder of Laser Storm in 1989, I know a thing or two about laser tag. While I am…
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Build Community and Recurring Revenue with VR Esports
Esports is exploding. It’s expected to grow past $2 billion in annual revenue by the end of 2022, from only…
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Paradrop VR Profile
Matt Wells is a badass. A former British army paratrooper, mountain climber, expedition leader, and entrepreneur with a passion for…
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Hologate Profile
If there’s one company to credit with the beginning of the VR arcade revolution for family entertainment centers, it’s Hologate.…
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Hero Zone Profile
I first met the team at Hero Zone in the summer of 2019. It was a small team that developed…
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Valo Motion Profile
How many amusement products have come from post-doctoral theses? CEO and founder Raine Kajastila’s research to determine if technology can…
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VRsenal Profile
VRsenal is the creator of the rugged, fully automated VR arcade game system. Since 2017, they’ve been working relentlessly to…
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VR for Birthday Parties
Add Up to $150K Per Year in Party Revenue Birthday parties are the lifeblood of any FEC. Over the last…
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The Major VR Headset Suppliers
HTC VIVE AND THE FOCUS 3 HTC VIVE was the first headset to dominate the VR arcade space. They were…
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Cut the Crap: Competitive Socialization
Everybody wants to create competitive VR games. I get it. Esports is getting lots of attention. And the term “competitive…
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VR Terms You Need to Know
ALL IN ONE “All in one” or standalone headsets incorporate the main processor, GPU, and tracking cameras into the headset.…
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Predicting the Future: The New VR Arcade Ecosystem
The VIVE Focus 3 VR headset is set to become the new standard for location-based VR, and it’s going to…
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Looking forward
As the virtual reality ecosystem evolves rapidly, here are challenges and opportunities for our industry in the next year. CHALLENGES…
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VR is Here to Stay
Virtual reality continues to expand into the location-based entertainment market, and the use of the technology will continue to accelerate.…
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