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Immersive Gamebox Brings KPop Demon Hunters to Its US Immersive Gaming Rooms in January

KPop Demon Hunters immersive gaming room at Immersive Gamebox, launching January 2027 (Image: Immersive Gamebox and Netflix)

Immersive Gamebox will launch a KPop Demon Hunters game at its US locations in January 2027, developed with Netflix, License Global reported on 29 October. Tickets go on sale in December.

The game is the third Netflix title for Immersive Gamebox, after Squid Game and Floor is Lava. It arrives two months after Netflix opens its own KPop Demon Hunters show at Netflix House.

How the KPop Demon Hunters immersive gaming room works

Players wear motion-tracking visors in place of VR headsets. The room responds through 3D motion tracking, projection mapping, touch-sensitive walls and spatial audio.

A group starts by building avatars, then plays a series of physical mini-games set in locations from the film. Immersive Gamebox’s US site lists games for up to six players, in 30-minute and 60-minute sessions.

The site lists 19 US locations. The VR Collective reported in July on the company’s self-service unit, which runs without staff.

Netflix titles in immersive gaming rooms

Immersive Gamebox launched Squid Game with Netflix in 2022. Floor is Lava, based on the Netflix competition show, followed. Both are still on the US menu, Squid Game at 60 minutes and Floor is Lava at 30.

“Following the success of our Squid Game and Floor is Lava experiences, we’re thrilled to collaborate with Netflix once again,” said Lisa Paton, chief executive officer of Immersive Gamebox. “Music, movement and the collective energy of the fans are such a huge part of this film,” she said.

Netflix’s own KPop Demon Hunters show

KPop Demon Hunters: The Immersive Experience opens on 12 November at Netflix House Dallas, at Galleria Dallas, and on 20 November at Netflix House Philadelphia, at King of Prussia Mall, Netflix said on 22 September. General admission starts at $39, and children aged 3 to 12 start at $34.

The VR Collective reported in December 2025 on Netflix House and on Netflix’s earlier location-based titles, including Squid Game with Sandbox VR.

What this means for operators

Netflix is placing one film in two formats within three months: its own ticketed show in Dallas and Philadelphia, and a licensed game at Immersive Gamebox’s US locations. For venue operators, the licence puts a film Netflix sells at $39 a head in its own houses on Immersive Gamebox’s menu from January.

FAQ

What is the KPop Demon Hunters immersive gaming room? A group game at Immersive Gamebox, developed with Netflix, in which players wear motion-tracking visors and play physical mini-games in a room that uses projection mapping, touch-sensitive walls and spatial audio. No VR headset is involved.

When does KPop Demon Hunters launch at Immersive Gamebox? January 2027 at US locations, with tickets on sale in December 2026.

How many players fit in an immersive gaming room at Immersive Gamebox? Immersive Gamebox’s US site lists games for up to six players.

Is this the same as the KPop Demon Hunters show at Netflix House? No. Netflix House runs its own KPop Demon Hunters: The Immersive Experience in Dallas from 12 November and Philadelphia from 20 November 2026, with tickets from $39.

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