Description

Hologram Zoo Franchise is the operator programme through which Axiom Holographics licenses its Hologram Zoo attraction on a territory basis. Axiom Holographics states that more than 50 sites have been sold worldwide.

The package covers hardware, software, installation, staff training, operational guidance and ongoing support, with initial marketing support at opening. Each site receives a hologram tunnel, two hologram animal enclosures, a hologram sky roof and a hologram photobooth. Content is included, with new hologram themes released on a continuing basis and seasonal content supplied for periods such as Halloween and Christmas. Customisable and localised assets are part of the package.

The stated process runs in four stages: signing an agreement that secures a territory, site planning and manufacturing, installation and training, and an opening supported by marketing material. Axiom Holographics states that installation takes around two weeks, that a site is designed to run with two staff, and that no technical knowledge is required to operate it. The company describes the arrangement as carrying no franchise rules and a lower ongoing cost structure than a traditional franchise, with the cost of entry varying by equipment package and venue size.

Sites are open or in preparation across Australia, the United States, Canada, the United Kingdom, Poland, Denmark, New Zealand, Mexico, Malaysia, Indonesia and Bulgaria. The first European site opened in Copenhagen in September 2025. Axiom Holographics manufactures the equipment at its facility in Murarrie, Queensland, Australia, and maintains a United States office in Austin, Texas.

Additional information