500+ free-roam venues with happy operators! –
500+ free-roam venues with happy operators! –
Free-roam storytelling VR launcher platform from Small Creative that enables high throughput of guests through professional deployment of immersive, large-scale content. It lets venues run premium narrative VR/AR/MR experiences with efficiency and scale. Ideal for museums, theme parks, cultural centers looking to stand out, drive repeat visits, and maximize space utilization.
Small Creative offers a full onsite technical platform that serves as a launcher, orchestration, and deployment system for location-based VR/AR/MR experiences. It is built to support free-roam, large-scale storytelling experiences, enabling operators to run multiple immersive sessions in parallel through a smooth, continuous flow of guests. The platform integrates artistic, technological, and logistical engineering to deliver premium immersive environments with high throughput. It is designed by a team of about forty professionals combining content creation, engineering, and financial planning.
The Onsite technical platform allows venues to host Small Creative’s catalog of collective VR experiences (their “Small Stories” LBVR line), as well as AR, immersive installations, and mixed reality works. It supports free-roaming movement (wireless headsets where applicable), environmental effects (lighting, sound, spatial audio, visual authenticity), and narrative depth. Through careful scheduling and session duration planning, the system enables high utilization of the space. Though exact throughput depends on the venue’s size, capacity, and configuration, the platform is designed for efficient turnover of sessions (e.g. many sessions per day in cultural institutions or entertainment venues).
Target audiences for this launcher platform include museums, entertainment centers, cultural institutions, immersive theaters, brand activations, and tourist attractions. It supports multilingual delivery, audience age ranges from children (depending on content) to adult cultural tourists. The launcher infrastructure ensures that staff needs are minimized, technical risk is managed, and guest experience remains seamless.
For operators, this launcher platform delivers strong benefits. It drives revenue through better utilization of space and time, supports premium pricing because of high production value and storytelling, encourages repeat visits because visitors return for different experiences in the catalog, and provides differentiation versus venues that only offer arcade or simpler VR attractions. Using Small Creative’s platform allows operators to deploy compelling large-scale immersive content without building everything in-house.
| Narrative & Immersive Experience Creation | Develops high-level narrative and immersive projects, leveraging 30 years of expertise in animation, visual effects, cinema, advertising, and innovative cultural projects. |
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| Advanced Technology Integration | Operates as a laboratory dedicated to new technologies, specializing in VR, AR, MR, interactive video mapping, holograms, and artificial intelligence. |
| Diverse Project Portfolio | Designs ambitious and premium artistic content for cultural institutions, brands, and companies across various fields, including immersive installations, museum experiences, digital art, augmented shows, and immersive theater. |
| Location-Based Virtual Reality (LBVR) | Develops location-based experiences through the Small Stories technical platform, offering immersive storytelling in physical spaces. |
| In-House Production Capabilities | Utilizes an in-house studio within the Mac Guff Ligne group, ensuring cohesive project development from concept to execution. |
| Graphics | PCVR |
| VR/AR Headset | PICO 4, Quest, VIVE Focus |
| Solution Type | Software Only |
| Experience Type | Storytelling, Art/Museum |
| Size | Over 200 sqm |
