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RH1, a LEXRA member, has installed Awra, a virtual reality attraction, at the Alma Resort in Cam Ranh, Vietnam, putting a location-based VR experience inside a five-star resort rather than a mall or an arcade. The installation is a partnership between RH1 and Blue Valley Partners, and its opening title is Titanic: Echoes of the Past, offered in four languages. For operators and suppliers watching where location-based VR finds a home next, a resort VR attraction is a useful signal: it points to hospitality and destination venues as a channel with guests who already have time, money, and a reason to look for something to do on site. It follows Vietnam’s continued appetite for the format, after the country opened its largest VR attraction in Ho Chi Minh City earlier this year.
Awra sits at the Alma Resort in Cam Ranh, a five-star property on Vietnam’s south-central coast. Placing a VR attraction inside a resort is a different operating proposition from a standalone venue: the audience is a captive flow of guests already paying to be there, the attraction competes with pools and excursions rather than with other arcades, and the resort carries the footfall and the marketing. RH1 built the installation with Blue Valley Partners.
“The concept adds value to our guest journey by offering families, teenagers, and resort guests a unique activity that is different from the traditional resort entertainment offering,” said Herbert Laubichler-Pichler, managing director of Alma Resort Cam Ranh.
The specifics that operators would want next, including opening date, capacity, session length, and pricing, are not stated in the available coverage and should be confirmed before they are reported.
The launch title is Titanic: Echoes of the Past, developed by Small Creative and published and distributed by Eclipso, the European immersive entertainment company. The experience opens at the wreck of the Titanic, 3,800 meters beneath the Atlantic, then takes guests back to 1912 to explore the ship and the human stories aboard it. It runs in English, Chinese, Spanish, and French, which matters at a resort that draws international guests: multilingual content is a practical requirement for a hospitality venue, because a single-language experience limits how much of the resort’s guest mix can use it. Whether Awra runs additional titles beyond the opening one is not clear from the source, though Claude Rety, CEO of Awra, said “this is only the beginning of Awra’s journey, with more worlds and stories to come.”
A resort install points location-based VR at a wider set of properties. Hotels, resorts, cruise terminals, and destination venues all have the two things an operator needs: guest flow and a reason for those guests to seek out an activity. For a LEXRA member to land a five-star resort partnership is a concrete example of that channel opening, and the kind of member outcome the community exists to help produce. The trade-off operators weigh is real estate and staffing inside someone else’s property against the built-in footfall that property provides.
For operators, RH1’s resort install is a prompt to look beyond the standalone-venue model at hospitality and destination partners, where the footfall problem is already solved. For content suppliers, the multilingual requirement is the lesson: a resort’s guest mix rewards titles that travel across languages. LEXRA members trade notes on venue partnerships and content choices through the community at lexra.org.
What is Awra?
Awra is a virtual reality attraction installed by LEXRA member RH1 at the Alma Resort in Cam Ranh, Vietnam, in partnership with Blue Valley Partners. Its opening title is Titanic: Echoes of the Past.
Where is the Alma Resort?
The Alma Resort is a five-star property in Cam Ranh, on Vietnam’s south-central coast.
What content does Awra run?
The launch title is Titanic: Echoes of the Past, developed by Small Creative, published and distributed by Eclipso, and offered in English, Chinese, Spanish, and French. Whether additional titles are available is not stated in the current coverage, though Awra’s CEO says more are coming.
Why does a resort VR attraction matter to operators?
It shows hospitality and destination venues as a channel for location-based VR, where guest footfall and marketing come with the property, changing the operating math compared with a standalone venue.
How much does it cost, and when did it open?
The available coverage does not state pricing, capacity, or an opening date. Those should be confirmed before they are reported.
