Pinnacle Entertainment Group is a boutique consulting firm that helps location-based entertainment operators plan, open, and optimize their venues. Its work spans feasibility studies, concept and layout design, operations optimization, acquisition and divestiture support, and a launch package for new sites.

The firm also runs a training arm, including a game-based digital training platform for venue staff and custom training development. Engagements range from individual locations to large corporate projects, with past work for clients such as B&B Theatres, JW Marriott, and Disney.

Family-owned and operating since 1996, Pinnacle works with operators at every stage, from validating whether a concept will work financially to improving the performance of an established venue.