Roller is a cloud-based venue management platform that runs the commercial and operational side of an attraction from one system. For an LBE VR venue, the relevant pieces include online ticketing for timed sessions, integrated point of sale, payment processing, digital waivers, party and group bookings, memberships, gift cards, and self-serve kiosks, with capacity managed across online and in-venue channels automatically.

Multi-site operators get central control through an HQ account, with reporting and analytics across locations. The platform also includes channel management for selling through third-party sites and loyalty tools for repeat visits. Roller reports powering more than 3,000 venues worldwide, processing billions in transactions and millions of bookings a month, with support across major regions.