Hero Zone: Where Social VR Meets Real-World Revenue -
BackLight is an XR production studio founded in 2008 and based in Paris, with its office in Saint-Denis. It designs, develops and produces augmented and virtual reality projects for brands, entertainment venues and cultural institutions, with AR work since 2010 and VR work since 2014. The studio reports 389 projects delivered since 2008, 87 of them in VR, 63 international awards and 10 entertainment licences.
Its location-based work includes Eclipse, a cooperative VR escape game, Toyland: Crazy Monkey, Ascenders, The Phantom of the Opera at Europa-Park, Iron Man: Suit Up at Disneyland Paris and Birdy King Land, distributed to venues through its Oz Experiences catalogue, which the studio says is shown in 150 venues. Its cultural work includes Le Bal de Paris de Blanca Li, a live immersive VR show that won a Lion at the Venice Film Festival, La Magie Opéra, Mobilis for Hennessy, and A Statue for Liberty, the virtual reality experience co-produced with GEDEON Experiences, the Musée d’Orsay and VIVE Arts for the museum’s 2026 Bartholdi exhibition. Its productions have been shown at the Théâtre national de Chaillot, the Palais Garnier, La Seine Musicale, Le Palace, the Maison Hennessy in Cognac and the Musée d’Orsay.
