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Battle for Glory: Zero Latency’s New VR Challenge in Warhammer Space Marine
  • March 30th, 2025
Introduction Zero Latency has unveiled a new, more challenging and competitive VR game based on Warhammer: Space Marine, titled Defenders…
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5 Ways to Maximize ROI from VR Attractions
  • March 24th, 2025
Explore effective strategies to enhance ROI from VR attractions, including content management, pricing, and targeted marketing techniques.
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How to Choose the Right VR System for Your Arcade
  • March 3rd, 2025
Learn how to select the ideal VR system for your arcade, considering budget, space, hardware options, and customer needs.
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“What Are You Afraid Of? VR Horror Is Ready—But Are Operators?”
  • February 28th, 2025
The Haunted House Industry: A Hundred-Million Dollar Powerhouse In the United States, haunted attractions generate between $300 million and $500…
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7 Best VR Games for Family Entertainment Centers in 2025
  • February 24th, 2025
Explore the top VR games for Family Entertainment Centers in 2025, offering immersive experiences and strong business potential.
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VR is Exploding in this Location-based Entertainment Segment
  • January 31st, 2025
While on our holiday break in Melbourne, Australia, I attended the grand reopening of the immersive Van Gogh exhibition at The…
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Will Sony’s Immersive Concept Redefine Location-based Entertainment?
  • January 28th, 2025
Will Sony’s Immersive Concept Redefine Location-based Entertainment? Sony Electronics unveiled an ambitious proof of concept video at CES 2025, showcasing…
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Google Flexes Back into Virtual Reality Market
  • December 15th, 2024
Google announced its new OS for virtual and augmented reality devices, called AndroidXR last week. At the unveiling they demoed…
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How the 3D Muppets Show Can Thrive in Virtual Reality
  • December 2nd, 2024
Introduction Sad news recently emerged for Disney fans: Disney is shutting down the 3D Muppets Show at Hollywood Studios. This…
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There Was No One Big Thing at IAAPA
  • December 2nd, 2024
Not Much Was Really New There was a reasonable amount of VR, but the number of VR experiences on exhibit…
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Who Are You?
  • November 25th, 2024
The most important thing you can do to prepare for a massive trade show like IAAPA is to get comfortable…
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That “Other” Show
  • November 18th, 2024
It’s hard to tell what the One Big Thing will be this week, as companies like to surprise us during…
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