Description

Verse Immersive – Augmented Reality Attraction at Scale

Verse Immersive is the world’s only headset-based augmented reality (AR) attraction designed specifically for large-scale entertainment venues. Unlike traditional virtual reality, AR enhances the real environment by layering interactive digital worlds over the physical space. This creates an experience that blends imagination with reality—keeping players grounded in their surroundings while still delivering incredible immersion. The result is a safe, social, and highly engaging attraction without the motion sickness that can sometimes accompany VR.

For operators, Verse Immersive offers a turnkey solution that is easy to install, staff-friendly, and adaptable to a variety of spaces. The system requires no external cords or sensors, and built-in onboarding makes it simple for guests of all ages to jump right in. With modular play areas ranging from 1,000 to 3,000 square feet, it can accommodate groups of up to 20 players simultaneously, making it a scalable attraction for family entertainment centers, arcades, and mixed-use venues.

The attraction is powered by a diverse catalog of experiences called “Verses.” These include Primal Ranch, where players tame and battle life-sized dinosaurs; The Unreal Garden, a surreal exploration of magical puzzles and creatures; Star Walk, a galactic journey through space; Art of the Future, where visitors explore creativity across human and AI works; and Astro League, a high-energy competitive multiplayer game. Each Verse is designed to encourage collaboration, competition, and social sharing—helping venues naturally generate buzz and repeat visits.

Operators who have installed Verse Immersive report strong business impact, including new customer demographics, increased revenue streams, and a proven return on investment in under eight months. Marketing support is built into the platform, with a track record of generating hundreds of thousands of dollars in new business for participating locations.

By combining cutting-edge AR technology with flexible operations, Verse Immersive delivers an attraction that is both futuristic and practical. It enhances the customer experience while providing operators with a reliable, profitable anchor for their entertainment lineup.

Additional information