Frontgrid is a UK-based immersive attractions company, founded in 2017 and based in North Wales, best known for ParadropVR — its award-winning, motion-based VR flying attraction. Unusually for the category, it designs both the motion hardware and the immersive content in-house, and works across theme parks, FECs, museums, tourist attractions, and hotels, with installations in around 15 countries.

ParadropVR comes in a few footprints — the compact Pod, the larger Rize with an extended drop, and a containerised version — and Frontgrid also builds fully custom attractions, developing bespoke hardware and content around an operator’s space, theme, or brand rather than just shipping an off-the-shelf box.