Raw Thrills is one of the biggest names in coin-op arcade, founded in 2001 by industry legend Eugene Jarvis — creator of Defender, Robotron, and the Cruis’n series — and based in Skokie, Illinois. In 2006 it merged with Play Mechanix, the studio behind Big Buck Hunter, and together they’ve built a deep catalogue of high-earning, heavily licensed arcade hits including Cruis’n Blast, Fast & Furious, Halo: Fireteam Raven, Jurassic Park, and Top Gun: Maverick.
The company has carried that arcade pedigree into VR, starting with King Kong of Skull Island in 2021 and expanding into cinematic, attendant-free motion attractions like Godzilla Kaiju Wars VR, MotoGP VR, and T-Rex Safari Adventure VR — built to run unstaffed in a standard footprint, just like the rest of their cabinets.