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This Ain’t Our First Rodeo: Why the LEXRA Summit Is Different
  • May 30th, 2026
Guests in VR headsets exploring a large modern immersive free-roam entertainment venue
The Most Common Misconception As I continue to talk to a growing list of sponsors and international attendees, I hear…
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When the Operator Collapses: What the War of the Worlds and Elvis Evolution Closures Tell Us About LBE Risk
  • May 30th, 2026
Two of London’s higher-profile immersive productions, Jeff Wayne’s The War of the Worlds: The Immersive Experience and Elvis Evolution, closed…
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Virtuix, Now Public, Signs Deal with US Air Force
  • May 30th, 2026
Bob Cooney’s Take – Virtuix going public at a $100M valuation was a moment worth marking, even if the path…
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Blade Runner Is Coming to Location-Based XR in 2027
  • May 25th, 2026
Bob Cooney’s Take – Blade Runner is one of the most culturally significant science fiction properties in cinema history, and…
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The VR Arcade and Attraction Summit Grows Up
  • May 8th, 2026
Eight years with Amusement Expo helped build the community. The LEXRA Summit in Austin, August 2-5, kicks off the next…
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HTC VIVE Joins LEXRA Founding Board
  • April 8th, 2026
What It Means When a Hardware Giant Takes a Governance Seat Bob Cooney’s Take – Full disclosure: I founded LEXRA,…
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Univrse Brings Black Mirror VR to Montreal—May 2026
  • March 31st, 2026
  Bob Cooney’s Take – I’ve been waiting to talk about this for over a year. This is the first…
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Zero Latency Is Making Cyberpunk 2077 Free Roam VR
  • March 30th, 2026
Bob Cooney’s Take: Zero Latency is working hard to provide its operators with a more frequent content release schedule. Operators…
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Become a Ninja at Tokyo Dome and Battle Your Friends.
  • March 27th, 2026
Six people in futuristic VR gear engaged in a ninja-themed virtual battle inside a high-tech arena with glowing shapes and traditional Japanese ele...
A ninja-themed XR attraction opened at Tokyo Dome City on March 12th, allowing up to six people to become ninjas…
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A VR Walking Tour That Turns Jerusalem Into a Time Machine
  • March 25th, 2026
Tourist wearing a VR headset walks through an ancient city street with glowing 3D holograms of historical landmarks under warm sunlight.
The Tower of David Museum has taken a bold step in cultural tourism by launching Israel’s first mobile virtual-reality walking…
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Two VR Venues Team Up: RezBlue + White Rabbit
  • March 25th, 2026
Players in a neon-lit VR arcade wearing sleek headsets, engaged in dynamic multiplayer games within a spacious, futuristic gaming environment.
RezBlue and White Rabbit VR Immersive Entertainment Center, two prominent venues specializing in virtual reality experiences, have joined forces to…
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New Mall Arcade in Huntsville: Bigger VR, More Games
  • March 25th, 2026
DiVRgence, a virtual reality entertainment center, is moving to Parkway Place Mall in Huntsville. This relocation is a significant upgrade,…
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