Hero Zone: Where Social VR Meets Real-World Revenue - 

EXPLORE
Join a Free AMA

We've just launched the Inside VR Podcast

LISTEN HERE>>>
Bob's Insights
Tags
  • All
  • Museums and Science Centers (144)
  • FECs and Arcades (141)
  • Art Music and Culture (85)
  • Travel and Tourism (48)
  • Theme Parks (29)
  • Downloadable Theme Park (12)
  • Cinema and Storytelling (10)
  • Zoos and Aquariums (9)
Immersive Gamebox’s Self-Service Model Rewrites the Immersive Attraction Operating Model
  • July 28th, 2026
A compact self-service projection game unit glowing inside a shopping mall as players touch its interactive walls
Immersive Gamebox has launched a self-service version of its product, a 150-square-foot plug-and-play unit that runs with no dedicated staff,…
Read more...
PICO Names a New Chief as Its Project Swan Mixed Reality Headset Nears Launch
  • July 27th, 2026
A premium mixed reality headset concept photographed in a dark studio with teal accent lighting
PICO, the headset maker owned by ByteDance, has changed its top leadership as it prepares to ship Project Swan, the…
Read more...
Versailles Opens a Location-Based XR Attraction for the 250th Anniversary of the French-American Alliance
  • July 25th, 2026
Visitors wearing XR headsets walk through a gilded palace hall as digital scenes overlay the historic interior
The Palace of Versailles has opened Light of Liberty, a location-based XR attraction that places visitors inside the diplomacy behind…
Read more...
NASA Selects Virtuix’s Omni One Treadmill for a Year-Long Mars Analog Mission
  • July 22nd, 2026
A person walking in place on a low circular omnidirectional VR treadmill with a single side support arm and waist belt, wearing a generic headset, against a split Mars-desert and research-lab background
NASA selected Virtuix's Omni One omnidirectional treadmill for its year-long Moon and Mars Exploration Analog mission. What the pick means…
Read more...
WeRiseUp Opens the First Mixed Reality Experience in a Roman Amphitheater, and Ride Manufacturers Are Now Competing for Heritage Sites
  • July 18th, 2026
A visitor wearing a VR headset stands in an ancient Roman amphitheater at golden hour
WeRiseUp, the PortAventura World and Vekoma venture, opens the first mixed reality experience in Tarragona's Roman amphitheater, reversibly installed on…
Read more...
Fantail Games Launches Game Night, a Mixed Reality Party Attraction That Fits in 2m x 3m of Venue Space
  • July 16th, 2026
A mixed-age group plays a mixed reality party game in a small corner of an entertainment venue, using their hands with no controllers
Fantail Games launches Game Night for LBE, a mixed reality party attraction that runs in 2m x 3m on Quest…
Read more...
Andhra Pradesh Is Getting a Government-Backed VR Venue
  • July 7th, 2026
A large modern entertainment venue building under construction against a bright sky
The Visakhapatnam Metropolitan Region Development Authority is developing a Rs 90 crore VR and mixed reality arena, roughly $10 million,…
Read more...
Silverstone Museum Bets a Full Year on a Motorsport VR Experience
  • July 6th, 2026
A classic 1950s Formula 1 racing car in a motorsport museum exhibition space
Silverstone Museum has installed Black Cats & Chequered Flags, a virtual and mixed reality experience about two-time Formula 1 world…
Read more...
A Tourism Board VR Venue in the Caribbean Just Won a Telly Award
  • July 6th, 2026
Caribbean reef and coastline seen underwater, the subject of the BVI Aquatic Experience 360 video
The British Virgin Islands Aquatic Experience has won a 2026 International Telly Award in the Craft: Use of 360° Video…
Read more...
PICO and STYLY Take an Enterprise VR Content Platform Across Borders
  • July 6th, 2026
A row of enterprise VR headsets on a charging rack in a location-based entertainment venue
PICO and STYLY are expanding their partnership to move immersive content across international markets, with STYLY handling distribution for location-based…
Read more...
Xplore Ride Brings Mixed Reality to the NYC Bus Tour
  • July 4th, 2026
Xplore Ride is running a mixed reality bus tour of New York City. Guests board a bus, put on a…
Read more...
Ubisoft Turns Assassin’s Creed Into a City-Scale Walking Tour of Revolutionary Boston and New York
  • July 4th, 2026
Ubisoft, Revolutionary Spaces, and a set of partners across Boston and New York just launched Echoes of Revolution, an immersive…
Read more...

Download The Guide

You can access this guide for free, research reports, and a wealth of knowledge in our online community.
Join the LEXRA association to meet like-minded people.
Join LEXRA