Description

Immotion Edutainment is a seated, motion-based virtual reality attraction from Immotion, a company headquartered in Los Angeles, California. Its core market is zoos and aquariums, and it is also installed in museums and science centers. Guests wear standalone VR headsets showing a stereoscopic 360-degree film while their seats move in sync with the camera. Immotion supplies the motion seats, the headsets and the films as a single system. As of August 2026 the company reported more than 150 installations across 22 countries, 3.5 million annual users, and films available in 18 languages.

A standard installation is a themed enclosure holding 12 cinema motion seats on a motion platform, as at Zoo Atlanta. Enclosures are offered from 6 to 12 seats, and indoor, outdoor, and theater or pre-show configurations are available, including drop-in units for venues with limited space. Footprint scales with the configuration rather than being fixed. Venue attractions run under the Immotion names Wild Explorer, Undersea Explorer and Immersive Voyager. At Zoo Atlanta, which operates a Wild Explorer theater, riders must be at least 40 inches tall. As of August 2026 Immotion supplied installations turnkey under a revenue-share model with no upfront cost to the venue. Rod Findley is President and Chief Executive Officer.

Films are developed with paleontologists, marine biologists, scientists and conservation experts. Twelve titles were available as of August 2026.

Polar Odyssey follows a family of polar bears in the Canadian Arctic through the months they wait for the sea ice to return, and covers the effect of a changing climate on Arctic wildlife; it was shot over five weeks along Canada’s Seal River in temperatures reaching minus 23.8 degrees Celsius, followed by six months of post-production. Dinosaur Evolution, released in July 2025, takes visitors back roughly 66 million years to the Hell Creek Formation to encounter feathered Dakota raptors, Triceratops and Tyrannosaurus rex, and covers evolution, extinction and the parallels with present-day climate change; it is narrated by Dr. Phillip Manning, palaeontologist at the University of Manchester and the Natural History Museum Abu Dhabi, who also collaborated on its creation. Gorilla Trek documents the family dynamics of mountain gorillas in the Virunga Mountains of Rwanda, including the contest between silverbacks for control of a family group; it runs six minutes and was made with the Dian Fossey Gorilla Fund and its President and Chief Scientific Officer, Dr. Tara Stoinski.

Flight of the Mantas follows marine conservationists protecting manta rays, filmed in Mozambique with the Marine Megafauna Foundation and its co-founder Dr. Andrea Marshall; the foundation has used the film as a teaching tool with schoolchildren, as reported by CNN Inside Africa. Dolphins of the Reef documents a pod of bottle-nosed dolphins and the coral reefs they live around; it received the 2026 Lumiere Award for Best Use of Virtual Reality from the Advanced Imaging Society and a Best Virtual Reality award from the Los Angeles Film Awards, and debuted at the Association of Zoos and Aquariums Mid-Year Meeting in March 2025. The Great Migration documents more than two million animals crossing the savannahs of Africa and won Best of Show in the Experimental category at the Nature Without Borders International Film Festival. Shark Dive covers the behavior of tiger and hammerhead sharks in the waters of the Bahamas. Swimming with Humpbacks, filmed in Tonga, follows mother humpback whales and their calves.

The remaining four titles are A Mariner’s Quest, Rogue Planet, Jinxed and Elf Power. A Mariner’s Quest is the only animated film in the collection and follows a young seafarer’s awakening to ecological issues. Rogue Planet is a mission to push a newly discovered rogue planet off a trajectory into the solar system. Jinxed is a ghost train ride through a funfair, and Elf Power is a Christmas sleigh flight; both also appear in Immotion’s entertainment catalog.

Venues that have hosted Immotion installations include Chester Zoo, Shedd Aquarium, St. Louis Zoo, Zoo Atlanta, Dallas Zoo, Denver Zoo, the National Aquarium in Baltimore, Milwaukee County Zoo, Sydney Zoo, Sea Life London Aquarium, Sea Life Bangkok, the Phillip and Patricia Frost Museum of Science, Palma Aquarium, Oceanografic Valencia and the Museu de les Ciencies Principe Felipe. In 2026 the company announced new European partners including Whipsnade Zoo and London Zoo. Fast Company named Immotion to its 2026 Most Innovative Companies list, and the company funds pangolin conservation work by the Zoological Society of London.

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