Hero Zone: Where Social VR Meets Real-World Revenue - 

STUDIO/CONTENT DEVELOPER

UNIVRSE

UNIVRSE is a free-roam VR studio producing narrative-driven experiences with scalable play areas and continuous-flow throughput, layered to reward repeat visits, designed for family and cultural venues.
Contact Univrse directly to discuss collaboration, co-productions and development needs.
CREDENTIALS
Headquarters
Barcelona, Spain
Regions Served
Global
In Business Since
2022

About UNIVRSE

UNIVRSE specializes in creating location-based VR experiences that combine free-roam interactivity with strong narrative design. Their portfolio is designed for operators seeking large-scale attractions that balance storytelling depth with reliable throughput. Each installation offers guests the freedom to move naturally within the play area, interact with digital environments, and immerse themselves in compelling scenarios that feel cinematic yet personal.

The company’s approach emphasizes scalability. Play areas can be tailored to fit different venue sizes, from compact footprints in family entertainment centers to expansive layouts in cultural venues or destination attractions. Experiences are structured with a continuous flow model, ensuring smooth transitions between groups and reducing downtime. This allows operators to achieve high throughput, with multiple guests or groups cycling through per hour without compromising immersion or narrative quality.

UNIVRSE designs with replay value in mind. Story-driven features often include branching perspectives, layered environmental details, or multiple paths to discovery. Visitors are encouraged to return for a new angle on the story, increasing repeat visits and strengthening customer loyalty. Rich audiovisual design, environmental effects, and strong attention to pacing ensure each journey feels polished and memorable.

Target audiences span from families and school groups to adult visitors looking for engaging cultural and entertainment experiences. The adaptability of UNIVRSE’s content makes it equally effective in leisure attractions, museums, and touring installations.

For operators, the value lies in offering a distinctive draw that stands apart from passive attractions. By combining high throughput with immersive storytelling, UNIVRSE provides a solution that maximizes revenue, encourages repeat visits, and elevates a venue’s reputation for innovation.

Products Developed by UNIVRSE

Dreams

Dreams by Univrse is a free-roam VR experience that takes audiences into a surreal, dreamlike world where imag...

Fairy Tales

Fairy Tales reimagines beloved classic stories into captivating multi-user VR adventures, specially crafted fo...
Footprint: 117m2 (including onboarding area)

Hotel Dracula

Hotel Dracula plunges visitors into a spine-tingling VR narrative set within the eerie confines of Count Dracu...
Footprint: 117m2 (including onboarding area)
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For pricing, availability, and partnership enquiries, head to their website.

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